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Focusing Tunisia
Energy on Entrepreneurship
The American CornerPaul R. Sullivan
Senior Fellow, The William Davidson Instituteat the University of MichiganFounder, former Managing Director, Global Partners, Inc.
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Agenda
I. Global Competitiveness
II. Build on Your Greatest Strengths
III. You too can be an Entrepreneur
IV. How to Catapult Your Career
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Paul R. Sullivan
University of Michigan Ross School of Businessand the William Davidson Institute Global Business Development, Leadership and Entrepreneurship
Global Partners, Inc. -Founder and Managing Director: GlobalFortune 100clients include: Aerospace, Electronics, Energy, High Technology,Telecom & Transportation
ABB - Capture Team Programs for infrastructure projects in 35 countries
Alstom - Developed Global Service Excellence program and trained 1000managers in 23 countries
GE - Project Management training throughout Europe
GE Healthcare SAM and Service training worldwide
Harbridge House, Inc. Senior Vice President Projects to develop leaders in Fortune 500 companies
Management training programs for NASA, DOD, DOE and foreigngovernments
Activities: World Affairs Council, International Institute, French-American Chamberof Commerce; Advisory Board Community Center for Entrepreneurship, MentorCleantech Open competition
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Global Partners Clients
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Source: World Economic Forum, 2011
Country 2009-10 Rank
Switzerland 1
US 2
Singapore 3
Sweden 4
Denmark 5Finland 6
Germany 7
Japan 8
Canada 9
Tunisia 40
I. Global Competitiveness Index
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Billions ofentrepreneurs
Powering change and
bringing hope tocountless people
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Theme: Competition Counts
We need to be competitive on a country,company and personal level
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The Urgent Need for Global Leaders
Tunisias efforts to increase exports, will create newdemands for global leaders
Less than a small % of Tunisias companies exportnow
99% of the worlds consumers are outside Tunisia
More corporations around the world are now goingglobal
The thing that differentiates good leaders from great leaders is passionfor learning and the ability to learn Bob McDonald, CEO P&G
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Why Emerging Market EntrepreneursNeed to Think Globally
Helps create jobs, gain stability, foreign exchange andinternational recognition
Global companies are racing around the world to findlowest priced labor
Economic benefits of comparative advantage
Natural resources have been exploited opportunity to
protect assets Exports are a force for institutional reform
Globalization fosters long-overdue fiscal reform, laborreform, and corporate consolidation
Developing countries must focus on establishing legitimacy
at home and in the wider world at the same time
Ashraf Ghani and Clare Lockhart Fixing FailedStates: A Framework for Rebuilding a Fractured World, Oxford UniversityPress
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Self Assessment Build upon your Knowledge and Expertise
recognized products and services?
Assess your Interests what type of activities do you like?
what industries/jobs do you respect?
Analyze your Strengths
Where do you excel?
what do people tell you that you do well? Consider how you like to spend your time
I was more interested in exciting and interesting work and where
my contribution would be appreciated than the moneyMost successful entrepreneurs
II. Build on Your Greatest Strengths
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Everyone has Great Potential
Now what did you say about not having potential?
Hayden gave up on making a musician ofBeethoven, who seemed a slow and ploddingman with no apparent talent
Albert Einstein was 4 before he could speak;7 before he could read
Walt Disney was told he had no good ideas by anewspaper editor
Oprah Winfrey worked as a poorly paid radio announcer
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Imagineyour wildest career
dream:
1. ____________________
2. ____________________3. ____________________
Individual Activity
Imagination is more important than knowledgeAlbert Einstein
(For professionals: imagine anew business)
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Why Career Planning is Crucial
Your career search must be an active, directed plan
Find something exciting and rewarding to do for the restof your life!
Competition will be tougher for:
1. Tunisia
2. Our Companies and
3. Your Job
Pick a career that will survive
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The 10 Best Careers in 2010
1. X-Ray technician
2. Veterinarian
3. Meteorologist4. Computer software engineer
5. Firefighter
6. Special-education teacher
7. Financial adviser
8. Meeting planner
9. Funeral director
10. Multimedia artist
US News & World Report, Dec 28, 2009
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Occupations with largest increases in employment,projected 2006-2016
0 10 20 30 40 50 60 70
Child care
Nursing aides
Cleaners
Home Health
Clerks
Food prep and fast food
Customer service reps
Retail sales
Nurses
Increase (in thousands)
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Many jobs didn't exist ten years ago
Old
TV repair person Newspaper mailers
Secretary
Administrative assistant
Travel agent
New, high paying jobs
Data miner Environmental engineer
Healthcare technician
Search engineoptimizer
Web designer
New Trends:
The sciences and teaching
Future jobs increasingly will come from vocational sector, witha rise in face-to-face service jobs
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Catapult Career Positions
Team Leader
Project Manager
Matrix Manager
Account Manager
Global Account Manager Global Leader
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What Employers Look for in a Resume
Education
Past performance / Experience
Accomplishments
Initiative, Perseverance, Leadership
Steady growth in challenging assignments
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Elevator Speech
Prepare your own TV ad, your brand, yourintroduction of your best employment-related
qualities?
30 Second version - quick introduction; begin by
introducing yourself. 2 Minute version for interviews - Answers the
question often posed by prospective employers,
interviewers, and anybody who might assist you.
So tell me about yourself
Exercise
Tips for Presenting Yourself in 30 seconds by Peter Espiefshttp://www.bostonsearch.com/CareerGuide/present.asp
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From Modest Expectations to Marvelous Positions
Qi Lu, PresidentMicrosoft's Online Services Division (Bing)
Poverty in Chinese village
Community organizer onChicagos poverty-strickenSouth Side
Barack Obama, President of the United States
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You too can be an
Entrepreneur
TEDxCarthage
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Energy
SpiritInnovation
Drive
Perseverance
Entrepreneurship
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Tunisia
Micro, small and medium size enterprises
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Tunisia needs more wealth
creating companies
Syphax Airlines
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Tunisia
Tunisia is ranked Number One in the world inrecognizing the High Status of SuccessfulEntrepreneurs*
*Global Entrepreneurship Monitors 2010 Report
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Which of these couldyou make, grow orcontribute to locally?
Tunisias Major Imports
Machinery and equipment
Hydrocarbons
Chemicals
Fuel
Food
1
2
3 4 5 6 Find a Need
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Review major industries
Agriculture: olive oil, fruits, nuts
Travel: translation services, souvenirs, novelties, restaurants,
hotels, taxis
Housing and Construction: translator > project management
High Technology: software, web design, call centers
Consumer goods: textiles, clothing, jewelry
1
2
3 4 5 6 Find a Need
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Tunisia has been a trading hub
for 2000 years
1
2
3 4 5 6 Find a need
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Fast, Global and
Entrepreneurial
Li & Fung
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Could more Tunisians be involved in
international supply chain management?
1
2
3 4 5 6 Find a Need
Local
National
Global
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The first job? Startup? or Find a franchise
1
2 3 4 5 6 Gain experience
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Tunisia Postcards
1
2
3 4 5 6 Find a Need
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Could Tunisia becomethe Technology hub forAfrica?
1
2
3 4 5 6 Find a Need
3
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Resources are available. A plan includes:
Executive summaryMarket analysis
Description of product or service
Explanation of uniqueness
Management team
Operations planFinancial plan
Appendix
1 2
3
4 5 6 Develop a Plan
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Elements of a Winning Market Plan
1. Unique Selling Proposition
2. Products and/or Services Describe the uniqueness of your product or service
How will your product or service benefit the customer?
Can be intangible, e.g.: sustainability
3. Clear Market Definition
4. Pricing Strategy "How do you know what price to charge? the most common
question
Basically set your pricing through a process of calculating costs,estimating benefits to consumers, and comparing your products,
services, and prices to others that are similar
5. Integrated Marketing and Sales Plan
6. Right message, clearly articulated with PASSION!
3
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Perfect your Elevator Pitch
Brief, verbal, executive overviewof the startup business
Develop a Plan1 2
3
4 5 6
3
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Build a memorable brand
Countries
Companies
People
Develop a Plan1 2
3
4 5 6
4
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Self-financingFamily and friends
Angels
Venture capitalists
Banks
The World Bank - $50M for Tunisia MSMEsMicrolenders
Companies - GE, Google, Virgin Group
1 2 3
4
5 6 Seek Financing
5
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Fast Movers List
1 2 3 4
5
6 Find Support
CEOs
ABBAlstom
GE
LGMcDonalds
Merck
Incubators
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Entrepreneurial Ecosystems: A support
system for start-up enterprises
Multiple supportive
Services: Policy
Finance
Culture
Support
Human Capital
Examples:
Silicon Valley Cambridge Biotech
Hsinchu, Taiwan South of Paris
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Draft your own Career Plan
1. Start with a few possible long-term goals
2. Work backwards to determine what positions
you will need to reach your goal3. Identify interesting initial positions
4. List possible additional education
5. File and keep this plan for future reference
Individual Activity
Follow your passions
Educational Career Plan
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EducationalCareer
Professional
IndividualContributor
Career Levels
Manager
SecondPosition
360Feedback
Career GoalsAdvancedEducation
Timeline Age or Years
Educational Career Plan
University
Professor
Supervisor
Intern
First Position
Major Career Steps
High School
Teacher
ForeignLanguageTeacher
Stay at Home Parent
Masters/PhD
MBADegree
LanguageInstructor
TeachersAssistant
Military
360
CareerSteps
InternationalProjects/Travel
Part-timeLanguageInstructor
Counselor
Business Career Plan
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BusinessManager
Professional
IndividualContributor
Career Levels
Manager
Career GoalsAdvancedEducation
Timeline Age or Years
Business Career Plan
Business
Manager
Supervisor
InternationalAssignment
CollegeDegree
InternMilitaryService
Major Career Steps
Administrator
Technical
Leader
Technician
MBA
SecondPosition
CareerSteps
Admin.Asst.
Entrepreneur
First Position
Commercial/Government Career Plan
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Statesman
Professional
IndividualContributor
Career Levels
Manager
SecondPosition
360Feedback
Career GoalsAdvancedEducation
Timeline Age or Years
Diplomat
Supervisor
InternationalAssignment
Public AdminDegree
MarketResearch
Sales
Management
Marketing
First Position
Major Career Steps
Consulate
Employee
Government
Manager
LanguageInstructor
LawDegree
360
CareerSteps
InternationalMarketing
Sales
BachelorsDegree
Your Career Plan
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Executive
Professional
IndividualContributor
Career Levels
Manager
SecondPosition
Career GoalsAdvancedEducation
Timeline Age or Years
Supervisor
First PositionMajor Career Steps
CareerSteps
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Final Tips for Focusing on Entrepreneurship
Visit web sites career center
Scan job wanted adds watch trends, new jobs,
things of interest Start a Fast Movers file
Find mentors and nurture them
Prepare, edit and get feedback on resume Convey confidence, energy and initiative
Demonstrate integrity and ethical values
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Benefits of Entrepreneurship
Be your own boss
Control your destinyProvide jobs for others
Create something for the benefit of others
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Focusing Tunisia
Energy on Entrepreneurship
The American CornerPaul R. Sullivan