Download - Food and Beverage Cluster
« The GTA Food and Beverage Cluster »
By: Melissa Brasil
According to
Michael Porter
•A cluster focuses on competitive strategies for governments and organizations
According to
Richard Florida
•clusters are based on creativity
Overall
•A cluster is concentration of companies and industries in a geographic region, which are interconnected by the markets they serve, and the products they produce, as well as the suppliers, trade associations, government and educational institutions.
What is a Cluster?
GTA Clusters
• Aerospace• Automotive• Apparel and Textiles• Biomedical and
Biotechnology• Business and
Professional Services
• Financial Services• Food and Beverage
Manufacturing• IT&T• Media• Tourism
About the Food and Beverage Cluster
Created 4.5% increase in Employment
Over the last five years,
experienced a growth rate of about 4.5%
Over 2000 food and
manufacturing establishments
Annual sales of
$17 billion
Food and Beverage Cluster Composition
GTA Cluster Members
Maple Lodge Farms Ltd. 1,700 Quality Meat Packers Limited 680
Cadbury Chocolate Canada Inc. 800 Cargill Foods 1,000
Campbell Soup Company Ltd. 650 Peek Freans 600
Trade Shows
Competitor One: Chicago Food Processing Cluster
Food processing is when you change raw ingredients into food that can be consumed Transformation includes activities such as enhancing the
flavour, adding nutritional value, and preservation
The processed food industry is one of the largest manufacturing sub-sectors in the US economy
The industry employed 1.44 million people in 2004 and with an output of $470 billion
industry sales were estimated to be $784. The industry has expanded output by 1.2% CAGR in the period 1994-2003
Competitor Two: Food and Beverage Cluster in New Zealand
There is a long and proud history the food industry has a long and proud history in New Zealand’s development
The country has always had bountiful resources and food and beverage processing has evolved into a vibrant industry sector
Food and beverage processing is one of the largest industry sectors within the southern sector of Auckland, New Zealand
There are over 5,460 people employed in the southern sector of Auckland and over 73,000 in New Zealand growing at a rate of 5% a year
RecommendationThe recommendation for the GTA Food and Beverage cluster is to follow the three critical success factors and focus on reaching the ideal cluster:
Strong skills base Innovation and R&D capacity Networks and Partnerships
ImplementationShort-Term
Create seminars about the food and beverage clusters to be presented in food and beverage specialty programs (I.e. George Brown College of Culinary Arts) Establishes partnerships and innovation
Create a booth and the Canadian Food and Beverage Show with resources such as innovation centers and centers of excellence
Long-Term Acquire new financial resources
Open more innovation centers and centers of excellence
Implement a mandatory cluster course in the school curriculum
Work towards food tourism
Thank You