Download - Food Fury - Marketing a Flash phone app
Scenario
Your days are busy
You have no spare time
You think to yourself “How will I Survive? I need food, I need energy”
Daily Mail News Article
Millions of people are overworked,
stressed out and leaving little time for
eating.
The general public need a fast, efficient
and easy way to get food.
Without food how are we to function?
-- Daily Mail May 31, 2007
Company Profile
Blue Pen
An energetic team founded in 2007. Consisting of four QUT University Students
Tammy Butow, Peter, Alex Hooper and Alex Wade
Founding Students
Started the company to explore new methods of interactive design.
Wanted to develop new products to meet customers needs.
Food Fury
Blue Pen’s PDA and Web based food ordering application
Product Synopsis: Food Fury
Provides the general public with an efficient food ordering service
Encompasses the interactions of the customers, couriers and restaurants
Meets the daily needs of a fast paced society
Product SynopsisProvides the general public with an efficient food ordering
service
Current Method of obtaining food-Takes a long time-Hard to choose-Annoying Process
Blue Pen’s Food Fury Solution- A quick streamlined process
“I have so many meetings and no time to go get lunch”
“I’m stuck at home with the kids, I’m too busy to make them lunch”
“I’m really lazy, I hate going shopping”
“My housemates ate all my food and I’m starving”
Product Synopsis
Two core components:
Profitable – A system that customers need and want.
Advertisement Income – Restaurants will pay to have their food advertised in the system
Blue Pen’s Food Fury Solution
PDA and Web based Application(able to reach thousands of people)
Courier and Restaurant System(A structured system of partnerships)
Innovation
Our work brings the technologies of the Internet, GPS and Transaction Processing together
Our product benefits the retail industry and the general public
Market Potential
The Problem
Delivery of food is yet to be fully developed. Pizza Hut is a market ruler.
However, there is no variety in food available.
No service is available to locate local food and purchase it AND have it delivered.
The Solution
Food Fury provides a system that allows customers to purchase a variety of foods and have them delivered. Restaurants can advertise their products and bicycle couriers deliver the food for a small fee.
Food Fury is the solution
Market Potential
MagnitudeExample:
Hundreds of stores sell food across Brisbane
Most of these stores are not advertised.
Customers do not know what most of these stores sell, or where they are located
There is no quick and efficient method of food delivery in Brisbane.
Proof of Concept
Prototype Solution
A prototype solution was developed and tested receiving excellent feed back from the general public.
Value to Public and Retail Industry
Food Fury has immense benefits for industry and the general public:
Increased sale of products and advertisement of goods for Industry
Availability and efficiency of a system to obtain food, a basic necessity
1. Interactive Restaurant Location MapFunctions much like an interactive and graphic based yellow pages for Restaurants. Customers can navigate through the Map to find Restaurants of their choice.
Demo: Locate a nearby Seafood Restaurant
2. Purchase a mealCustomers can purchase a meal from one or several restaurants in the one order.
Demo: Purchase a meal from a restaurant of any choice.
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Features
1. Content Management System Restaurant items can easily be updated by an administrator to reflect changing restaurant menus. Demo: Content Management System.
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Features
TechnologySoftware Technologies
Macromedia Flash Application
Hardware
Any device that can run FlashLite 2.0 (Nintendo Wii)
PDA
Computer with Internet Access
Design PrinciplesNeilsen’s Usability Guidelines
Shneiderman’s Heuristic Principles
Quality (technology & development guidelines)
What’s Next?
For Blue Pen
Looking to commercialise the product
For The Product: Food Fury
►Increase in features. Tracking system for orders
►Increase in content available
►Broaden Target Audience
Identification & Authentication
Time & Measurement
Summary
Food Fury
Advertises restaurants and their products in Brisbane – service could be extended to wider audience
Efficient – A quick and easy to use service for customers
Adaptable – Features a content management system for updating menus
Benefits both industry and the general public – profitable and useful
IS NEEDED!! – evident by lack of a similar product and the Daily Mail news article
Food Furyprovides an efficient, easy to use
andprofitable service
Any Questions?