Download - Ford 2011 Ad Campaign
Bryan Thiel
Kevin Stone
• Pull-no-punches advertising campaign began in November 2008
• Helped F-Series trucks to lead the segment in capability, durability, fuel economy and sales
• F-Series became the first vehicle to top sales of 400,000 for 2009 due to the ad campaign
• Sales rose by 24 percent in October 2009
Previous Ad Campaign
• Ford introduced the 3.5L EcoBoost engine
• “Truck of the Future”• 20% improved fuel economy over the
2010 model• Increased power and efficiency• Marketing campaign resonates with
truck buyers
2011 No-Nonsense Ad Campaign
• Part of the No-Nonsense Ad Campaign• Online documentaries made to
prove the new engines performance• Variety of on-road and laboratory
tests
Torture Test
Print Campaign
• www.ford.com• http://www.egmcartech.com/2010/11/07/2011-ford-f-150-ad-
campaign-builds-on-success-of-rant-style-from-2008/
Sources