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Society of Wood Science and Technology
Forest Certification – What it Really Means
Cassie PhillipsVice President, Sustainable Forests & ProductsJune 24, 2009
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Background: Weyerhaeuser’s role and commitment to forest certification
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Background: SFI
AF&PA developed the first version of SFI as a code of conduct for members• Global era of reform in Best Management Practices
• Extend BMPs across the U.S.
• Covered landowners andmanufacturers
USFWS
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Innovative and successful as a voluntary standard
Premium (Value-added) Label Trigger Point
Marketplace Capture / Adoption 100%
Valu
e-ad
ded
Crit
eria
Voluntary Standards
Industry Convention
Premium Labels
(Consumers Union (2009))
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100 million acres/41 million ha
60 million acres/24 million ha
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6
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Background: FSC
WWF with others developed FSC as alternative to boycotts of tropical wood• Needed to address serious problems compounded by weak
governance
• Innovation in use of marketsto reward good actors
• Originally common criteria for proprietary certifiers
Regional standards followed
Greenpeace
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Successful in occupying different niches
Premium (Value-added) Label Trigger Point
Marketplace Capture / Adoption 100%
Valu
e-ad
ded
Crit
eria
Voluntary Standards
Industry Convention
Premium Labels
(Consumers Union (2009))
Sweden, UK, Canadian boreal
Pacific, BC
Russia
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50
100
150
200
250
300
Can
ada
Uni
ted
Stat
es
Finl
and
Swed
en
Rus
sian
Fed
erat
ion
Nor
way
Ger
man
y
Pola
nd
Aus
tral
ia
Fran
ce
Bra
zil
Aus
tria
Cro
atia
Bol
ivia
Cze
ch R
epub
lic
Chi
le
Latv
ia
Uni
ted
Kin
gdom
Sout
h A
fric
a
Mex
ico
Ukr
aine
Indo
nesi
a
New
Zea
land
Chi
na
Con
go
Japa
n
Peru
Mal
aysi
a
Indi
a
Hec
tare
s (m
illio
ns) Forest Area
FSCSFIATFS
CSAPEFC
851543
Current situation: certification choice depends on geography
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50
100
150
200
250
300
Rus
sian
Fed
erat
ion
Bra
zil
Can
ada
Uni
ted
Sta
tes
Chi
na
Aus
tralia
Indo
nesi
a
Per
u
Indi
a
Mex
ico
Bol
ivia
Sw
eden
Japa
n
Con
go
Finl
and
Mal
aysi
a
Chi
le
Fran
ce
Ger
man
y
Ukr
aine
Pol
and
Sou
th A
frica
Nor
way
New
Zea
land
Aus
tria
Latv
ia
Uni
ted
Kin
gdom
Cze
ch R
epub
lic
Cro
atia
Hec
tare
s (m
illio
ns) Forest Area
FSCSFIATFSCSAPEFC
851543
And only 10% of forests globally are certified
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$20.5
$44.0
$6.6 $10.9
$20.5
$38.1
Non-CertifiedSFICSAFSC
Value of Wood Products Shipments(US $ billions)
Regionally we see the same pattern
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What does this mean in the marketplace?
Environmental claims are regulated • Under U.S. and Canadian consumer
protection laws
Must be able to substantiate all claims when made• Including comparisons
General claims deceptive• Avoid “green,” “earth friendly,” etc.
without specifics
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“The only way to claim watertight sustainability is to have FSC accreditation. Only [we] have FSC accreditation. Which means only we can guarantee sustainability throughout the supply chain.”
Plenty of room for improvement
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Alder is a pioneer species that is both planted and naturallyregenerates, often prolifically reseeding forestlands that haveburned or been harvested. Alder groves are home to a multitudeof animal species and provide important streamside shade for salmon.
100% organic
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What are the claims about certified products that can be substantiated?
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Common ground: certified products don’t necessarily come from a certified forest
Mills collect and mix wood the way a grain elevator mixes grain: individual pieces can’t be traced to the acre
All systems trace wood to the country or region, allocate volume to output in proportion to input
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Cassie Phillips
Common ground: The same basic norms for the same market niches
Appropriate role for clearcutting,other intensive forestry practices
Conservation, careful management of old growth
Goal of keepingforests as forests
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Reforestation
Sustainable rates of harvest
Soil productivity
Water quality and fish habitat
Wildlife habitat• Threatened or endangered
species and ecosystems
Cultural, historical, aesthetic values
Common ground: forest certification addresses . . .
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Source: Consortium for Research on Renewable industrial Materials
Greenhouse Gas Emissions
Wood-framed house
Concrete-framed house
Steel-framed house
Common ground: the value of wood products
+ –
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Weyerhaeuser releases the potential in trees to solve important problems for people and the planet