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Founded 1976
Today•1,300 arts members•600 business members•Offices across the UK
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Arts & Business – Business Network
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• Our national business membership provides access to pioneering research, international networks, advocacy and opportunities to share best practise.
• More than 500 UK-based companies benefit from being part of our Business Network, including BP, HSBC, Sky Arts, Deutsche Bank, Toshiba, PriceWaterhouseCoopers, Prudential, Eversheds and Lloyds TSB Commercial Finance.
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Arts & Business – Arts Network
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• We work with 1200 arts organisations annually, through our arts membership
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Arts & Business – International Network
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• We have links to 24 international territories including China, Abu Dhabi, Canada, Russia, Norway, Hungary, USA, Brazil and South Africa.
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History
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History
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“Can I have some more, please Sir?”
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Arts Fundraising in the UK
Companies24%
Foundations21%
Individuals55%
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UK Arts Fundraising from Foundations
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UK Arts Fundraising from Business
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UK Arts Fundraising from Individuals
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UK Arts Fundraising from Individuals
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Royal Opera House Almeida Theatre
Punchdrunk Quicksilver
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Royal Opera House Almeida Theatre
Punchdrunk Quicksilver
State, Box Office and Giving
£90m £3.7m
£353k£817k
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Public Funding of Cultural 2011 onwards
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USA 11% (Federal funding)
UK 30%
France 2.7%
Germany 2.4%
Ireland 12%
Italy €280m
Portugal 9%
Netherlands 20%
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Arts & Business
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• Corporate• Individual
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Gorilla & Cadburys
• Sales increased by 9%
• Perception of the brand improved by 20%
• Creative direction “founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself.”
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Arts & Business
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The Modern Dynamic and The Consumer
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The modern dynamic & the Consumer
Nomura Institute
Four eras of economic activity:
1. Agricultural
2. Industrial
3. Informational
4. Creative
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The modern dynamic & the Consumer
Daniel Pink A Whole New Mind
"Logical and precise, left-brain thinking gave us the Information Age.
Now comes the Conceptual Age — ruled by artistry, empathy, and emotion.“
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The modern dynamic & the Consumer
The Experience Economy
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Computers
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Shoes
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Circuses
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Cities
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Arts & Business
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Sponsorship
Donations
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Traditional Sponsorship - J P Morgan
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Traditional Sponsorship - KPMG
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Season’s GreetingsBy Alan Ayckbourn
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Traditional – Morgan Stanley
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Reputation - BP
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Sponsorship with twist - Travelex
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The Travelex £10 ticket season
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Sponsorship with twist - Travelex
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Bainbridge & Barnes
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Marketing’s as important to us as it is for any business.But how do you do it with taste and discretion?”
Andrew BradshawFuneral Director
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Sponsorship Plus - V&A & HSBC
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Sponsorship Plus - V&A & HSBC
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Hewlett Packard & National Gallery
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Hewlett Packard & National Gallery
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Hewlett Packard & National Gallery
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Culture as...
• Entertainment
• Brand
• Location
• Content
• Creativity
• Authenticity
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Key factors
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• Customers
• Staff
• Community
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Culture as Entertainment
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Culture as Entertainment
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Jameson & Halloween - Film
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Culture as Entertainment – Eurostar
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Culture as Brand – V&A
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Culture as Brand – UAE
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Culture as Location – Sony Playstation
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Creativity - Youtube
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Guggenheim
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Guggenheim
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Puma & Serpentine
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Culture as...
• Entertainment
• Brand
• Location
• Content
• Creativity
• Authenticity
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Culture and Challenges
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The best relationships involve:
• Understanding
• Vision
• Creativity
• Measurement
• Openness
• Willingness to share
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Arts & Business
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• Corporate• Individual
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Caius Cilnius Maecenas
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Philanthropists
Andrew Carnegie
Henry Ford John D Rockefeller
John Paul Getty
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Philanthropists
François Pinault
Alberto Vilar
John Studzinski
Dame Vivien Duffield
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Philanthropists
Guy & Miriam Ullens
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“I’m sure I have been a ‘Friend’ or a ‘Patron’ along
the way and have followed the usual steps in
giving more and getting more involved - being
brought closer in - but this seemed a natural
development and I didn’t feel imposed upon at any
point...
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“…Sometimes I think this was
achieved through professionalism -
sometimes exactly the opposite -
sometimes the staff seem quite
amateur...”
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“… but charming and well-meaning and passionate and that gets the same result”
“… but charming and well-meaning and passionate and that gets the same result”
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Culture as Authenticity
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Culture as Authenticity
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Culture as Authenticity
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Eyebrows
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Eyebrows
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Contact Us:
Web www.artsandbusiness.org.ukEmail philip.spedding@
artsandbusiness.org.uk