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Page 1: Fragrance Branding

Fragrances

- Agrumothys (citrus fruit)

- Blue Cedarwood

- Fleur de Verger (orchard flower)

- Pêche Blanche (white peach)

- Marine

- Jasmin

- Piegethys

- Sévilla

- Figuier (Fig tree)

- White Musk

- Amber/Vanilla

Research tells us that an ambient scented environment has a

From a health perspective, aromatheory is used for the purpose of improving a person’s mood, cognitive function

of health, and is accepted and used in discussion with therapists,

Recent studies dating from 1993 to present day

a significant decrease in aggression, shoppers

From a business perspective, case studies

show a healthy increase across the board in every facet

Fragrance Branding is the new marketing technology and

Each air unit delivers different volumes of

to cater

The amount of Gel

the air system

Guardian Air provides fragrances that will leave a memorable brand

. experience for y air system or

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Jasmin

Orchard

Fragrance Branding

scented environment has a significant impact on the behavior

romatheory is used for the purpose of improving a person’s mood, cognitive function

and used in discussion with therapists, chiropractors, nurses and doctors

present day show that the emotional effects range from – A state of relaxation,

a significant decrease in aggression, shoppers prolonging visits and customers recognition just to name a few.

tudies were conducted in different business environments. The

across the board in every facet where a fragrance was added.

Fragrance Branding is the new marketing technology and the way of the future for retailers

Case Studies

Gulas, Bloch (1995), "Right under our noses: ambient scent and consumer

responses" Journal of Business Psychology.

Lindstrom, Martin (2005) ‘BRAND sense’

Knasko, Gilbert, Sabini (1990), "Emotional state, physical well

performance in the presence of feigned ambient odour", Journal of Applied

Social Psychology

The Process

Each air unit delivers different volumes of air; each specifically

o cater for different sized areas to treat.

The amount of Gel-O-Dor plates required is determined by the size of

the air system.

Guardian Air provides fragrances that will leave a memorable brand

experience for your customers. The technology is implemented via yourair system or by simple non- intrusive wall attachments.

Benefits

Gel-O-Dor lasts for 3 months

No power required

24/7 treatment

Easily settles into your environment

Monthly service incorporated

Eco friendly

ehavior of people.

romatheory is used for the purpose of improving a person’s mood, cognitive function

doctors.

A state of relaxation,

and customers recognition just to name a few.

environments. These bulletins

way of the future for retailers

Gulas, Bloch (1995), "Right under our noses: ambient scent and consumer

Knasko, Gilbert, Sabini (1990), "Emotional state, physical well-being, and

performance in the presence of feigned ambient odour", Journal of Applied

air; each specifically designed

Dor plates required is determined by the size of

Guardian Air provides fragrances that will leave a memorable brand

he technology is implemented via your

intrusive wall attachments.

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