Transcript
Page 1: Free Ways To Get Self Storage Tenants Online
Page 2: Free Ways To Get Self Storage Tenants Online
Page 3: Free Ways To Get Self Storage Tenants Online

I will conquer

the internet once

my website is

built. People

will flood to it in

the masses.

Having a website

is just the start.

Getting traffic is

not easy & can be

expensive.

Requires constant

monitoring &

iteration.

You Have a Website…Now What? Perception vs. Reality

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But Wait! There’s Good News Free ways to get traffic (today’s topic)

Local search business listings Business directories Online classifieds Social Media

Free ways to get traffic (today’s topic)

Local search business listings

Business directories

Online classifieds

Paid ways to get traffic Search engine marketing aka SEM (PPC, banners, etc) Search engine optimization aka SEO (not always paid) Online aggregators (SpareFoot.com, selfstorage.com,

selfstoragefinders.com, usstoragesearch.com, storagefront.com, upickstorage.com)

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What is local search?

A function in search engines and other sites that allows users to find what they want based on where they’re looking.

Why should you case?

Storage is local!

People use it (millions)

Simple (and free) to set up

Local Search Matters

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Google.com/lbc (account required)

Fill out basic fields

Choose up to 5 categories

Add additional details

Verify via mail or phone

Create/claim your Google Listing

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List on Other Search Engines

Yahoo Create a yahoo account http://listings.local.yahoo.com Fill out information (enhanced listing $9.95/mo)

Bing Create a windows live ID https://ssl.bing.com/listings/ListingCenter.aspx Fill out information

List on Other Search Engines

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Best Practices

Content is king Make sure to get reviews Add detailed descriptions about your facility Fill out as much information as possible

Free ways to get traffic (today’s topic)

Local search business listings

Business directories

Online classifieds

Be consistent Make sure all addresses & phone # are correct Match the information to your OWN website Be explicit (but not spammy)

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What are business listing?

Online city guides that help consumers find information about business, dinning, entertaining & more.

• Why should you care?

– Supplemental traffic (SEO)

– People use reviews

– Many listing have poor info

Why should you care?

Supplemental traffic (SEO)

People use reviews

Many listings have poor info

Local Listing Matter

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Check to see if your business is listed

If there is no listing, make one

If your facility shows up, claim it

Create/Claim Your Listing

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Add Basic Information

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Confirm Address

Create login info

Add business information

Finish the Details

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Be proactive! Get customers to leave you reviews Respond promptly to negative reviews Fill out as much info as possible (add photos) Test different offers

Add yourself on other directories https://advertise.local.com/ (Local.com) http://biz.yelp.com (yelp.com)

Best Practices

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What are online classifieds? Similar to newspaper classifieds ads,

online classifieds are short, written ads that are grouped into categories by region.

What should you case? Specific sections for storage

People use it (millions)

Simple (and free) to set up

Online Classifieds Matter

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Section Dedicated for Storage Locate and click on the “parking/storage” in

“housing” category at top center.

Section Dedicated for Storage

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This is where your ad will show up. To post an ad, click “post” in the upper right hand corner.

So Many Storage Ads

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• Second, select

“parking &

storage”

First, select “I am offering housing

Second, select “paring & storage”

Select Your Category

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Click “Continue” when finished

Let’s Write an Ad

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Accept Terms

Confirm content

Fill out captcha code

Email verification

Done!

Last Steps

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Craigslist Create an account to post ads faster

Wait 48 hours to post your next ad (don’t spam)

Test different content & promotions

Post on other classifieds Similar process for most

& ($ for links on kijiji)

Always read follow terms of services

Best Practices

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Social Media (part 1: Twitter) Twitter.com

Own your name!

Community

Promotions

Outreach

Advice

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Social Media (Part 2: FaceBook) FaceBook.com

Own your name!

Community Promotions

Outreach

Advice

Social tools Get Fans

“Like”

Addthis.com

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Local search/ads are important Sign up for every site you can - be everywhere

With the explosive growth of mobile, local search is the way things are moving

Be Proactive & Authentic Fill out everything and be explicit

Reach out, engage with customers, get reviews

Be careful Ranking factors are constantly changing and rules are getting

more strict

Don’t be spammy! Don’t be spammy! Don’t be spammy!

In Summation

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Thank You! Q/A Mario Feghali & Chuck Gordon SpareFoot.com [email protected], [email protected] 512-705-6208

Did I mention, don’t be spammy?

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