Download - Free Ways To Get Self Storage Tenants Online
I will conquer
the internet once
my website is
built. People
will flood to it in
the masses.
Having a website
is just the start.
Getting traffic is
not easy & can be
expensive.
Requires constant
monitoring &
iteration.
You Have a Website…Now What? Perception vs. Reality
But Wait! There’s Good News Free ways to get traffic (today’s topic)
Local search business listings Business directories Online classifieds Social Media
Free ways to get traffic (today’s topic)
Local search business listings
Business directories
Online classifieds
Paid ways to get traffic Search engine marketing aka SEM (PPC, banners, etc) Search engine optimization aka SEO (not always paid) Online aggregators (SpareFoot.com, selfstorage.com,
selfstoragefinders.com, usstoragesearch.com, storagefront.com, upickstorage.com)
What is local search?
A function in search engines and other sites that allows users to find what they want based on where they’re looking.
Why should you case?
Storage is local!
People use it (millions)
Simple (and free) to set up
Local Search Matters
Google.com/lbc (account required)
Fill out basic fields
Choose up to 5 categories
Add additional details
Verify via mail or phone
Create/claim your Google Listing
List on Other Search Engines
Yahoo Create a yahoo account http://listings.local.yahoo.com Fill out information (enhanced listing $9.95/mo)
Bing Create a windows live ID https://ssl.bing.com/listings/ListingCenter.aspx Fill out information
List on Other Search Engines
Best Practices
Content is king Make sure to get reviews Add detailed descriptions about your facility Fill out as much information as possible
Free ways to get traffic (today’s topic)
Local search business listings
Business directories
Online classifieds
Be consistent Make sure all addresses & phone # are correct Match the information to your OWN website Be explicit (but not spammy)
What are business listing?
Online city guides that help consumers find information about business, dinning, entertaining & more.
• Why should you care?
– Supplemental traffic (SEO)
– People use reviews
– Many listing have poor info
Why should you care?
Supplemental traffic (SEO)
People use reviews
Many listings have poor info
Local Listing Matter
Check to see if your business is listed
If there is no listing, make one
If your facility shows up, claim it
Create/Claim Your Listing
Add Basic Information
Confirm Address
Create login info
Add business information
Finish the Details
Be proactive! Get customers to leave you reviews Respond promptly to negative reviews Fill out as much info as possible (add photos) Test different offers
Add yourself on other directories https://advertise.local.com/ (Local.com) http://biz.yelp.com (yelp.com)
Best Practices
What are online classifieds? Similar to newspaper classifieds ads,
online classifieds are short, written ads that are grouped into categories by region.
What should you case? Specific sections for storage
People use it (millions)
Simple (and free) to set up
Online Classifieds Matter
Section Dedicated for Storage Locate and click on the “parking/storage” in
“housing” category at top center.
Section Dedicated for Storage
This is where your ad will show up. To post an ad, click “post” in the upper right hand corner.
So Many Storage Ads
• Second, select
“parking &
storage”
First, select “I am offering housing
Second, select “paring & storage”
Select Your Category
Click “Continue” when finished
Let’s Write an Ad
Accept Terms
Confirm content
Fill out captcha code
Email verification
Done!
Last Steps
Craigslist Create an account to post ads faster
Wait 48 hours to post your next ad (don’t spam)
Test different content & promotions
Post on other classifieds Similar process for most
& ($ for links on kijiji)
Always read follow terms of services
Best Practices
Social Media (part 1: Twitter) Twitter.com
Own your name!
Community
Promotions
Outreach
Advice
Social Media (Part 2: FaceBook) FaceBook.com
Own your name!
Community Promotions
Outreach
Advice
Social tools Get Fans
“Like”
Addthis.com
Local search/ads are important Sign up for every site you can - be everywhere
With the explosive growth of mobile, local search is the way things are moving
Be Proactive & Authentic Fill out everything and be explicit
Reach out, engage with customers, get reviews
Be careful Ranking factors are constantly changing and rules are getting
more strict
Don’t be spammy! Don’t be spammy! Don’t be spammy!
In Summation
Thank You! Q/A Mario Feghali & Chuck Gordon SpareFoot.com [email protected], [email protected] 512-705-6208
Did I mention, don’t be spammy?