Larry McAlister Vice President, Global Talent Management
Equinix
From Mullets to Man Buns:Revolutionizing the Equinix Talent Acquisition 2.0 Journey
This is me. October 2013
We ne
My Senior Year in High SchoolThis is Me
Evolution of Recruiting
Newspaper AdsPaper Resumes
Online Job BoardsSoft Copy Resumes
ATS’sOther Tech Tools
1950s 1995 1999
TA 2.0 was born…
One Recruiter Universe of Candidates
1.0 2.0
On-Site Interviews for Many Candidates
On-Site Interviews for a Few Candidates
Talent Acquisition 2.0
Know Your Stuff Recruit for Reality Employees as Ambassadors
Define Your Culture and Values
Talent Acquisition 2.0
Recruit for Reality Employees as Ambassadors
Define Your Culture and Values
Know Your Stuff
What would you like in your job description?
The Death of the Recruiter as Order Taker
Become a Trusted Advisor
Talent Acquisition 2.0
Know Your Stuff Employees as Ambassadors
Define Your Culture and Values
Recruit for Reality
Don’t source for candidates who do not exist
Talent Acquisition 2.0
Know Your Stuff Recruit for Reality Employees as Ambassadors
Define Your Culture and Values
Culture and Values: Inside Out Branding
Talent Acquisition 2.0
Know Your Stuff Recruit for Reality Define Your Culture and Values
Employees as Ambassadors
Hiring Managers’ New Role in TA 2.0
1. Optimize LinkedIn profile
2. Share job socially with networks
3. Write Glassdoor review
4. Announce opening at next staff
meeting and ask team to do Steps 1-3
5. Plug employee referral program
Social Connectors TrainingFor Employees
Results
Executive Buy-In
CIO is #2 Most Viewed
Transforming Mindsets
Hiring Manager Talent
Acquisition
Team MemberTeam
MemberCompanyEmployee
$2Mreduction in agency spend
YOY Measures based on 1H 2015 Results
30%increase in
total # of hires
August 2014 – July 2015Equinix Total Follower Growth
Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-150
5000
10000
15000
20000
25000
30000
35000
40000 85%increaseintotalfollowers
August 2014 – July 2015Equinix Brand Engagement
Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-150
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
85%increaseinbrandengagement
*Brand Engagement Definition: Candidate researching company or career page, following company, viewing or apply to job.
The Modernized
Mullet
Key Takeaways (No Budget Required)
Know your value and bring data and creative solutioning to every search
Create job descriptions based on the actual talent landscape
Get your executives involved – appeal to their competitive nature
Leverage managers and employees’ networks
Get social – give candidates a glimpse in to your culture with assets and updates
Social Sharing Only Takes a Few Minutes
Questions?
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