FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
SUSTAINABILITY amp CO-CREATION
By Fronteer Strategy
Amsterdam June 2010
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
ldquoYou cannot solve a problem with the same thinking that
created itrdquo
The challengeWhat is the definition of sustainability anyway
The answer Define it yourself
with others
The challengeWhat is the definition of sustainability anyway
Case Mars Mission
Producing cacao sustainably by 2020
Approach
Partnership with two bodies simultaneously each for a part of the production
Some strategics questions
How to reduce the footprint of the brand amp the route to market
How to integrate sustainability in business processes
How to communicate about sustainability without compromising your own product
How to go from technicalities to consumer experience
8
Stakeholder Complexity
9
Sustainability
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
By Fronteer Strategy
Amsterdam June 2010
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
ldquoYou cannot solve a problem with the same thinking that
created itrdquo
The challengeWhat is the definition of sustainability anyway
The answer Define it yourself
with others
The challengeWhat is the definition of sustainability anyway
Case Mars Mission
Producing cacao sustainably by 2020
Approach
Partnership with two bodies simultaneously each for a part of the production
Some strategics questions
How to reduce the footprint of the brand amp the route to market
How to integrate sustainability in business processes
How to communicate about sustainability without compromising your own product
How to go from technicalities to consumer experience
8
Stakeholder Complexity
9
Sustainability
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
ldquoYou cannot solve a problem with the same thinking that
created itrdquo
The challengeWhat is the definition of sustainability anyway
The answer Define it yourself
with others
The challengeWhat is the definition of sustainability anyway
Case Mars Mission
Producing cacao sustainably by 2020
Approach
Partnership with two bodies simultaneously each for a part of the production
Some strategics questions
How to reduce the footprint of the brand amp the route to market
How to integrate sustainability in business processes
How to communicate about sustainability without compromising your own product
How to go from technicalities to consumer experience
8
Stakeholder Complexity
9
Sustainability
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
The challengeWhat is the definition of sustainability anyway
The answer Define it yourself
with others
The challengeWhat is the definition of sustainability anyway
Case Mars Mission
Producing cacao sustainably by 2020
Approach
Partnership with two bodies simultaneously each for a part of the production
Some strategics questions
How to reduce the footprint of the brand amp the route to market
How to integrate sustainability in business processes
How to communicate about sustainability without compromising your own product
How to go from technicalities to consumer experience
8
Stakeholder Complexity
9
Sustainability
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
The answer Define it yourself
with others
The challengeWhat is the definition of sustainability anyway
Case Mars Mission
Producing cacao sustainably by 2020
Approach
Partnership with two bodies simultaneously each for a part of the production
Some strategics questions
How to reduce the footprint of the brand amp the route to market
How to integrate sustainability in business processes
How to communicate about sustainability without compromising your own product
How to go from technicalities to consumer experience
8
Stakeholder Complexity
9
Sustainability
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Case Mars Mission
Producing cacao sustainably by 2020
Approach
Partnership with two bodies simultaneously each for a part of the production
Some strategics questions
How to reduce the footprint of the brand amp the route to market
How to integrate sustainability in business processes
How to communicate about sustainability without compromising your own product
How to go from technicalities to consumer experience
8
Stakeholder Complexity
9
Sustainability
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Some strategics questions
How to reduce the footprint of the brand amp the route to market
How to integrate sustainability in business processes
How to communicate about sustainability without compromising your own product
How to go from technicalities to consumer experience
8
Stakeholder Complexity
9
Sustainability
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Stakeholder Complexity
9
Sustainability
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Co-Creation
10
Competitors
Sales
Marketing
RampD
PurchasingCSR
Consumers
Channels
Customers
Media
Regulatory bodies
Partners
Suppliers
Universities
Communities
NGOs
Sustainability
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
ldquoCo-creation unlocks the collective creativity of
people to create deeply relevant solutionsrdquo
11
Co-Creation What is it
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Co-Creation Why
12
ldquoNo matter who you are most of the smartest people
work for someone elserdquo
Bill Joy Founder Sun Microsystems
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Co-Creation Why
13
Mark Parker CEO Nike
ldquoOpen innovation is the best way to stimulate sustainable
innovationrdquo
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Why now
14
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Case in point
15
Open InnovationTop-100 most
sustainable corporations
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Club of Experts
Crowd of People
Community of Kindred Spirits
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Types of Co-creation
16
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Club of Experts
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 17
4 Types of Co-creation
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Ahrend Co_Create NOW program
Co_Create NOW
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Crowd of People
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 19
4 Types of Co-creation
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Innocentive Oil Challenge
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Community of Kindred Spirits
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 21
4 Types of Co-creation
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 22
wwwlocaldirtcom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Coalition of Parties
Anyone can join
Selection process
Initiator Initiator + Contributors
Ownership
Open-ness
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 23
4 Types of Co-creation
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
httpgreenxchangeforcecom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
What does co-creation deliver
25
Fasterresults
Betterresults
Cheaperresults
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Lasting competitive advantage
Potential for change
New partnerships
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
EXPERT CO-CREATION
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Rooftop Gardentrade
In co-op with
A hand-picked group of people working together
Unrestricted perspectives unblocked views
No interference from day-to-day hassles
A pressure-cooker delivering clarity amp inspiration
Proven methodology customised to clientsrsquo needs
Create solid spot-on concepts and strategies to re-act
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 29
A group of experts different backgrounds
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 30
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
frontrunners
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 31
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
heroes
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 32
different perspectives
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT 33
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
innovators
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
5 Steps PRE
Green VISION
Green CHALLENGE
Green OPPORTUNITIES
Green CONCEPTS
Green APPROACH
POST
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Tomorrow
Internal
External
Today
Green Opportunities
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
COCA-COLA CASE
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
10 Green Rules
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
1 Inspire change
38
Drink2Wear fashion promotes recycling amp eco-friendly clothing
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Living up to their goal with 200+ community water programmes in 60+ countries
Goalsafely return to nature an amount of water equivalent to what is used in all beverages and their production)
2 Be true amp authentic
39
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
3 Integrate it in your DNA
The Live Positively platform helps Coke to be globally sustainable
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
4 Experience over numbers
More than 120 physical activity programs in over 85 countries
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
5 Make it tangible
In cooperation with Coke Emeco developed the 111 Navy chair made from 111 recycled bottles
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
6 Focus on positive messaging
With the lsquoGive it Backrsquo initiative Coke wants to increase consumer awareness
43
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
7 Empower the consumer
A small act to empower the consumer can make a huge difference
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
8 Invest in your leadership
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
9 Aim high
Taking the lead zero-waste carbon-neutral sponsorship of the Olympics
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
10 Donrsquot wait just start
Weight reduction aluminium over the years 40
47
13 gr
23 gr
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHO WE ARE
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Fronteer Strategy
Innovation Co-creation
Brand Development
10 people started by 2 ex-consultants in 2008 Top Co-creation consultancy
Blue chip client base in The Netherlands and abroad
Focus on consulting Rapidly expanding services (design on-line) and seeking partnerships
49
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
WHAT WE DO
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Vision ldquoBerdquo leads to ldquoDordquo Innovation leads to brand strength - and strong brands inspire development
Brands that allow for all stakeholders to jointly create the future are the ones that survive
lsquoEmpathyrsquo is the new Gold We have launched thus the wwwempathiemonitornl
51
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
New markets concepts strategies
We explore unmapped terrain crossing or redefining categories
We combine fresh market data with lsquointangiblelsquo parameters
We integrate Co-creation in 75 of our projects to ensure commitment high-quality results and direct implementability
52
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Questions we get
ldquoThe world is changing I need to innovate but how to do it rightrdquo
ldquoCompetition is getting fiercer than ever How to leverage our brand and strengthen its valuerdquo
ldquoWe need a green strategy and translate this into products amp services but where to startrdquo
53
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
THANK YOU
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
Links Visit our website
wwwfronteerstrategycom
Updates from the Fronteer
wwwfronteerstrategycomblog
Follow us on twitter
twittercomfronteerstrat
Slideshare
wwwslidesharenetFronteer
Our whitepaper on co-creation
wwwfronteerstrategycompdf5guidingpdf
55
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom
FRONTEERSTRATEGYINNOVATIONCO-CREATIONBRAND DEVELOPMENT
Martijn Pater martijnfronteerstrategycom
Nicole van de Velde nicolefronteerstrategycom