Fuel the Social Admission

Funnel

Peter Baron @peterdbaron

juandesant / FLICKR

#oesisCarterdweller / FLICKR

1. Social story telling 2. Be tactical with your social content

3. Helpful tips

Source http://bit.ly/gigaom-social-stats

32% = 16-24 years old

39% = 16-24 years old

Source: http://www.wyzowl.com/blog/power-visual-communication-infographic/

“Visuals are processed 60,000x faster than text.”

basketball

Visual storytelling

Video of your head of school

Big hockey winDebate club win

Earth day project

Lip dub video

Viral video with a famous alum

Student rap video

What if a video could earn you millions of views?

And positive coverage across dozens of major media outlets?

4,949,481 views

What if an Instagram challenge could boost your engagement levels on Facebook,

Instagram and Youtube by 550%?

#RHiSMy

#hashtag

550%

550%

600%

These all add to your admission funnel

Prospects

Inquiries

Applicants

Admits

Enrolled

Brendan Schneider Sewickley Academy www.sewickley.org

www.schneiderb.com

Challenge

Anne Ramsey • First generation independent school family • Two parents working • Concerned about transportation • Pain point in before and after-school care !

Personas

Keywords

SEO

Content +

http://bit.ly/inbound-assumption

• Completed within two, 1.5-hour sessions

• Segment captains (the kids) choreographed & planned

• Students posted to their social networks on their own

• 56,000+ views on YouTube

• More than 17 pages of comments from alumni

• Record open house turnout

• Exceeded their enrollment goals by 30 new freshman, all with higher accumulative test scores

Peter SalibaHead of School Tilton School @TiltonHOS

www.experiencetiltonschool.org

www.experiencetiltonschool.org

You’re in!

courses on how to use twitter in the classroom

e-books

a list of the most relevant related posts

register for a webinar

how should we handle different screen sizes?

Landing pages

Landing pages

Landing pages are often linked to/from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.Source: http://en.wikipedia.org/wiki/Landing_page

Landing PageWebsite

309:1

Slide Inspiration: Oli Gardner, Unbouncehttp://bit.ly/unbounce-lp-design

admissions student life

academic programs school news

athletics...

Goal = Explore, Learn

vs

1:1

Slide Inspiration: Oli Gardner, Unbouncehttp://bit.ly/unbounce-lp-design

Targeted group

Goal = Conversion

Fill out that form!

Admission Events

Accepted Students!

“It certainly worked, as we had the largest attendance ever at Revisit Day.” Liz Schmitt Director of Admission Miss Porter's School

Anatomy of the Perfect Private School Landing Page http://bit.ly/private-school-landing-page

Designing for Conversion: 8 Visual Design Techniques to Focus Attention on Your Landing Pages http://bit.ly/8-design-conversion-tips

The 7 Principles of Conversion-Centered Landing Page Design http://bit.ly/7lpprinciples

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