Download - Funcity presentation
![Page 1: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/1.jpg)
presentation
![Page 2: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/2.jpg)
constraints: very kiddy
age group specific
the old logo
we love this logo, however…
![Page 3: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/3.jpg)
the new logo
the new avatar: contemporary
easily translatable
simplified
magical and mystical
showcases the concept of funcity
it’s about the bigger picture
![Page 4: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/4.jpg)
the new logo - color swatch
funcity colors: yellow is the color of -
• the sun
• summer time
• play
• happiness
• energy
funcity font: times new roman -
• classic feel
• fairytale emotions
• fantasy
• city in the sky – never never land
![Page 5: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/5.jpg)
the new logo
![Page 6: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/6.jpg)
print collateral
![Page 7: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/7.jpg)
print collateral
![Page 8: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/8.jpg)
gift bags
![Page 9: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/9.jpg)
plastic bags
![Page 10: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/10.jpg)
merchandising
![Page 11: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/11.jpg)
corporate brochure
![Page 12: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/12.jpg)
YOU ARE ONLY AS BIG AS YOUR DREAMS
![Page 13: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/13.jpg)
extreme concept
![Page 14: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/14.jpg)
extreme logo
![Page 15: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/15.jpg)
extreme logo
the new avatar: it has street credibility
strong personality
young
edgy
![Page 16: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/16.jpg)
extreme logo variations
![Page 17: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/17.jpg)
merchandise
![Page 18: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/18.jpg)
merchandise
other merchandise: extreme sports gear
bandanas
clothes line
coffee mugs
stationery and books
![Page 19: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/19.jpg)
business cards
![Page 20: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/20.jpg)
brochure
![Page 21: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/21.jpg)
guerilla marketing
strategies: spray paint billboards
graffiti art shows in Satwa
commissioned artists
![Page 22: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/22.jpg)
![Page 23: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/23.jpg)
pizza extreme logo
![Page 24: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/24.jpg)
business cards
![Page 25: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/25.jpg)
menu
![Page 26: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/26.jpg)
pizza box
![Page 27: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/27.jpg)
uniforms
![Page 28: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/28.jpg)
uniforms
![Page 29: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/29.jpg)
delivery bikes
![Page 30: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/30.jpg)
![Page 31: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/31.jpg)
foodies logo
![Page 32: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/32.jpg)
logo variations
![Page 33: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/33.jpg)
business cards
![Page 34: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/34.jpg)
menu card - outside
![Page 35: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/35.jpg)
menu card - inside
![Page 36: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/36.jpg)
bags
![Page 37: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/37.jpg)
merchandising & uniforms
![Page 38: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/38.jpg)
![Page 39: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/39.jpg)
corporate brochure
![Page 40: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/40.jpg)
corporate brochure
![Page 41: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/41.jpg)
corporate brochure
![Page 42: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/42.jpg)
corporate brochure
![Page 43: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/43.jpg)
Interactive logo
![Page 44: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/44.jpg)
Interactive logo
![Page 45: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/45.jpg)
concept
background story: it is a simple war story
it’s about survival, it is about freedom, it is about unity
it’s an invasion story
earth has been invaded by aliens who have been
prepping earth for invasion for years…by disguising
themselves as human beings
![Page 46: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/46.jpg)
concept
year 1 : “world liberation day”
world wide chaos alien ships enter earth’s atmosphere
start to attack -New York, Paris, Dubai (between Seikh Zayed Road) the mother ship lands the coalitions cells are activated the earth’s last defense
![Page 47: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/47.jpg)
concept
![Page 48: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/48.jpg)
concept
back-story : one of the aliens has defected
the invasion was earlier then expected.
enslavers evolved from insects
their planet is always covered in darkness
they travel the galaxies enslaving different species
and making them their slaves
![Page 49: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/49.jpg)
concept
front line dubai: what we propose is to make interactive the front line
of earths defense in Dubai ….
THE DUBAI CELL
![Page 50: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/50.jpg)
concept
![Page 51: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/51.jpg)
advertising
teaser: Idea - the invasion has already began, they are amongst us
Brock old war style posters
![Page 52: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/52.jpg)
posters
![Page 53: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/53.jpg)
show me the money
target audience: 18-25 year olds Demographics 2008
Abu Dhabi 34% 319,872
Dubai 27% 254,016
Sharjah 23% 216,384
Ras Al Khaimah 5% 47,040
Ajman 5% 47,040
Umm Al Quwain 2% 18,816
Fujairah 5% 47,040
Total 940,800
![Page 54: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/54.jpg)
strategy
implementation : kids have to join this collation of earth to become cadets and move up the ranks all the different games we have are fighting the same war…
the pins are collected the more you play the higher your rank gets. the registration become you loyalty card
![Page 55: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/55.jpg)
strategy
implementation : recruitment system - you have to sign up and become a cadet and move up the rank be the frontline of earth last hope at interactive paint ball final battle for joint venture between extreme and interactive online strategy meetings
![Page 56: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/56.jpg)
merchandising
merchandising heaven : • Hologram badges
• Holograms dog tags
• Armbands
• Id cards can be holograms
• Patched as you go up the ranks
• Tattoos
• T-shirts
• Caps
• Bandanas
• Pins
•Trading cards
• Aliens vs. human symbols
• Sticker book
• Figurines
![Page 57: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/57.jpg)
major off shoots
in store & online: Staff should be dressed in army outfits
Recruitment centre should have background story running at all times All we need is cool intro and the rest can be more generic Games will be heavenly supported by an online websiteWhere we can get a solid data base Share updates send offers online
![Page 58: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/58.jpg)
major off shoots
game development: Year oneWorld liberation day Year twoGalactic liberation army daySaving other enslaved races as we find clues to the alien planet Year threeEnd game
![Page 59: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/59.jpg)
major off shoots
Comic books
![Page 60: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/60.jpg)
major off shoots
Toys
![Page 61: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/61.jpg)
merchandise
![Page 62: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/62.jpg)
merchandise
![Page 63: Funcity presentation](https://reader033.vdocuments.net/reader033/viewer/2022051617/55a346da1a28abbe1f8b4676/html5/thumbnails/63.jpg)
t-shirts