Download - Future of radio v harsiarnas 31 maret 2011
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“FUTURE OF RADIO”
Seminar Inovasi Teknologi & Bisnis Radio 2.0Kamis, 31 Maret, The Sunan Hotel - Surakarta
DALAM RANGKA HARSIARNAS 1 APRIL 1933 – 2011[78 Tahun Hari Penyiaran Nasional ]
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Apa Yang Kita Inginkan?
DUIT?
Jangan tergesa-gesa……
DO IT !!! … dulu
Latar Belakang Inovasi
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If you want to follow the money, you had better start with the content. Money follows people, and people follow CONTENT
(Mark Ramsey)
Dari Mana Datangnya Duit
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•Penetrasi Radio Indonesia : 101 Juta•Pengguna Facebook Bulan
Desember 2010 : US (146 Juta), Indonesia (31 Juta)
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Sumber : ZenithOptimedia, RAB, Nielsen, PRSSNI
Dunia Amerika Indonesia
$ 39 B $ 16 B Rp 630 MBelanja Iklan Radio
$ 504 B $ 117 B Rp 48,5 TBelanja Iklan Media
7,8 % 13 % 1,3 %Belanja Iklan MediaBelanja Iklan Radio
2009
US : 1 Radio Untuk 30 Ribu Orang, Indonesia : 1 Radio Untuk 100 Ribu Orang
Perbandingan Bisnis Radio
Rata2 Negara Dunia Membelanjakan Iklan
Radio 6X Lebih banyak
Melalui Inovasi : Teknologi, Proses Bisnis, & Model Bisnis
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Mulailah Bikin Program Siaran (CONTENT)
Apa yang kita jual di radio ?Pendengar/People
Apa Yang Perlu Dikerjakan
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Pendengar/People sekarang membutuhkan Content
• BAGUS • BERVARIASI • BERMANFAAT• yang DIBUTUHKAN (Apa, Kapan & Dimana Saja)
Perubahan Perilaku Pendengar
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TowardBroadband“Culture”
Smart TV[IPTV]
CloudComputing
1945
1876
1871
TV :BW,
Color, Satelit,
LCD/LED
Mainframe& Mini
Phone :Fix, FO, Mobile (GSM/
CDMA )
DVB
PC & Internet
4G :LTE/Wimax
OnlineNews
1440
Print BW & Color,
Laser PoD
Gutenberg
Meucci
Carey
ENIAC
Konvergensi TIK & Media
Bagaimana Radio ?
1895 : Marconi
Internet Protocol
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Why?
Life style / Cara mendengar radio DULU dan SEKARANG berbeda
Kenapa Radio Harus Berubah
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Web Technology
Mengapa Radio Perlu Berubah
Extinct???
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For Today Generation
Digital Phenomenon Long Tail Economy
Fenomena Digital
VS
Broadcast EraBringing one show to millions people
JADUL
Broadband EraBringing a million shows to one person each
KINI
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Perubahan Perilaku Generasi Digital Yang Perlu Diantisipasi RADIO
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Sifat Radio sekilas, membuat pendengar kadang belum tercukupi kebutuhan Informasi & Hiburan dari radio On air / radio 1.0Keterbatasan /Ketersediaan Perangkat
SOLUSINYADigital Radio 2.0
(Inovasi Teknologi Untuk Mendukung Inovasi Proses Bisnis & Model Bisnis Radio)
Pendanaan(Pinjaman Lunak & Support Untuk Transformasi Industri
Siaran Radio Indonesia)
Bagaimana Jalan Keluarnya
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Tra
LayananTeknologi &
BisnisRadio 2.0
+ CSR
EkosistemMedia Baru &
Komunitas Terpadu
Kemajuan Ekonomi &
Sosial Budaya Lokal
Meningkatnya Pendapatan Radio 600% Dalam 5 Tahun
Radio SebagaiAlternatif Media Baru Unggul
Keunggulan Media Radio
Inovasi Proses Bisnis
Kemajuan Bisnis Radio
Inovasi Model Bisnis
Suppoprted By
Tujuan Strategis Transformasi Industri Radio
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ERA
AM/FMERA
RADIO 2.0MIGRASI
INVESTASI
Program CSR Telkom
TELKOM
Pinjaman Bunga Lunak
Pelatihan Gratis Bagi Radio Mitra Binaan Telkom
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#7 Fitur Unggulan
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Live Streaming with Realtime Online Data
Key Features #1 : Dynamics Live Streaming
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Know What You Want,Find What You Like
Key Features #2 : Contextual Podcast Streaming
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Keep your Friends update, while promoting / advertising content
Key Features #3 : Staytune Social Marketing
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Single Screen for Multi Channel Request Monitoring
Key Features #4 : Multi Request Integration
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New Lifestyle for Listening & Radio Management through Mobile Office
Key Features #5 : Listening Everywhere, Broadcasting Anywhere
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New Revenue Stream :Hyperlocal Ads & Freemium Audio Content Outlet
Key Features #6 : Radio Business Innovation
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HARGA RADIKAL YANG AKAN MENGUBAH MASA DEPAN
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Radio Widget Available at Online Application Store
Key Features #7 : Radio on Application Market
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