Download - Future Of Social Media Entertainment
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
the future of social media entertainent
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
my talkwhat is sme
audience’s doin it for themselvesinvolve, create, discuss, promote, measure
futures
slideshare.net/hayesg31
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Service provider, content producer, strategist, director, web 2.0 ‘generator’•Music Producer, Lecturer, Filmmaker, editor BBC•Interactive Online and Broadband TV - BBC 8 years•Personalisation / standards - TV-Anytime, MPEG•Advanced Media - LAMP•Virtual World Creator•7th Top Blog Media and Marketing Australia (230th worldwide)
My perspective
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
WHY & WHAT ISSOCIAL MEDIA
ENTERTAINMENT
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
BROADCAST to
WIRED
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Internet 13.7 hours per week vs. 13.3 hours TV
Cross-media activity up: 58% of Australian internet users said they watch TV while online.
“...for the first time ever this was not accompanied by an increase for TV consumption - a possible early warning sign that we are approaching the feared media saturation point.”
Nielsen Onlineʼs 10th Australian Internet and Technology Report.
http://www.marketingcharts.com/television/internet-surpasses-tv-in-australia-mobile-approaches-saturation-point-3976/nielsen-australia-media-consumption-internet-vs-tv-2005-2007jpg/
tipping point...
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
IBM survey of 2,400 households in the US, UK, Germany, Japan & Australia
19% spending six hours or more per day on PERSONAL Internet usage
66% viewing 1-4 hours of TV per day, versus 60% who reported the same levels of personal Internet usage.
The most popular video destinations are user-generated-content sites: YouTube-like sites are the destination of choice for 39% of respondents.
Where are the eyeballs?
big issue for advertising and on
going funding
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
significant increase in social virtual worlds
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
TEDTalks : The Web and TV, a sibling rivalry - Peter Hirshberg (2007)
75% of internet users in USA watch online video - averaging 235 mins a month
Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month. July 2008 data from the comScore Video Metrix service
youth TV is becoming irrelevant
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
WHAT MEDIA METAMORPHOSIS IS TAKING PLACE?
Biggest Decline in Print Advertising in 58 years The Newspaper Association of America have released 2007 figures a week ago showing ad revenues fell by 9.4% to $42 billion compared to 2006.
This is the biggest fall since 1950 when they started to track advertising in print.
On the plus side for “word smiths” online ad revenue grew 18.8% to $3.2 billion in the same period - but online is still a small proportion of print & TV, at the moment but growing exponentially.
more traditional media decline
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
WHAT MEDIA METAMORPHOSIS IS TAKING PLACE?growth in
social casual and mmorpgs
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
other surveys show saturation and web stealing
TV time
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Professionals view of media on the web?
“Most of the social, sharing
web is utter rubbish” “The internet
and social media is clunky, it doesnʼt
work”
“People just dip in and out – donʼt really engage”
“No one makes any money out of the social web”“None of the
content on there is culturally relevant”
“Advertisers donʼt really take the web very
seriously”
“The web is about information and games not emotion”
“TV and Film will be dominant as long as the
image quality increases”
“Most professionals keep clear of games and
the web”
“Broadcast and Cinema distribution scarcity makes sure the best content
surfaces to the top”
who does not hold at least on of
these views?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
YouTube won’t be the only game in town
BBC iPlayer TV peaking at 900,000 per day. Why?
1 technology barriers were removed. One click consumers were into audio or video.
2 Half the BBC's linear programming is online, with aims to make it all available
3 truly multi-platform. IPlayer is available on the iPod Touch, iPhone and Nintendo Wii.
broadcasters do have a part to play in on demand
video
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
DO WE HAVE TIME FOR EXCUSES?
•“I donʼt have the time (is money) to talk or collaborate with the audience”
•“It is hard enough making the film never mind all this, extra, less meaningful stuff”
•“I want to tell MY story in MY way not theirs”
•“I know what the audience wants better than themselves – I know whatʼs good for them”
make sure your
attitude is not alienating you from your community
of interest
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
AUDIENCES AREDOIN IT FOR THEMSELVES
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Community Created Content (CCC)•84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video
Community Consumed Media•83% in Australia and 88% in New Zealand
Community Consumed Video•Around 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content.
CONSUMER GENERATED MEDIA: EVOLUTION OR REVOLUTION? Nielsen 26 February 2008
remote countries like to
push content into the cloud
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
services and tools
audiences are using to become participants &
some example ‘produced’ sme
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
6 months of YouTube = 60 years of TV from top 3 networks!
Around 200,000 three-minute videos added per day equivalent of 385 always-on TV channels.
Kansas State University professor Michael Wesch
how to be heard above the noise - a lot of it
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
audiences become TV channels...
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
broadcast live from mobile
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
even community created
games on PS3
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
MACHINIMA
this epitomizes the
new social media paradigm
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Age of ConanAntics
Armed AssaultBattlefield
Call of Duty 4City of Heroes
CrackdownCrysis
Doom 3EverquestFar CryFEAR
Gears of War
Movie StormNever Winter Nights
RunescapeQuake
Second LifeSpore
Star Wars GalaxiesSuper Smash Bros
The MoviesThe SimsTotal War
UnrealWarhammer
World of Warcraft
Heavenly SwordGrand Theft Auto
Guild WarsHalf-Life
HaloHeavy Metal
Iron ManiCloneJumperLithtech
Max PayneMedal of Honour
Metal Gear
MACHINIMA ENGINES
a synergy between games
creator and avid user - making effectively
promotional movies
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
8.5 millions views
and there are a lot made - more noise - but again more time away from ‘your’ content
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
300 days!
this is possible the first new form created by a producing user base
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Snaky’s Journal 4 - Winner of the Blizzcon Movie Contest, 2008!
© www.stonefalconproductions.com/
the quality is getting better and
better
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
sharing portals are not limited to
generics - specialist sharing and peer
review
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Real time, international, multi-usercollaborative machinima
Filmed and edited: Gary Hayes
social co-creation, really consider what is
happening here- audience of avatars, performing
avatars, camera (me) all logged in seperately from around the world this is
almost like outside broadcast
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
51% of visitors say the reason they visit social networking sites, communities and blogs is “to have fun.”
tools to help users manage their
communities
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
TRUSTʼONOMICS - ʻSocial Currencyʼ
Itʼs not about business - this time itʼs personal
I disagree with Chris Anderson’s
Free! theory - the new currency is about respect
and trust. An agreed value, not imposed -
even free is imposed
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
A New Social Currency Laurel Papworth talks about your community decides on your value
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Social gambling, fantasy but very sticky - image this using real money!
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
community deciding what projects are
valuable - would this work for your film?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
WHAT CAN WELEARN?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008potentially
multiple cycles, different entry
points
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
INVOLVE
live this stuff - understand it or remain outside
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
be a part of these communities and grow trust through longevity amongst many other
things!
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
there.com 0.8m
Habbo Hotel 8m
Kaneva
Second Life 1.2m
Stardoll 12m Nicktropolis 5.5m
Webkinz 3.8m
World of Warcraft 11m
Club Penguin 4m
NeoPets 30m
Mattel Barbie 2.75m (2mts)
SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 10m, Gaia Online 3.5m
Sony Home PS3
A World of Social Virtual Worldsput the effort
in to get under the surface of these
new worlds
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
one of many social virtual
spaces
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
video of many others
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
CREATE
creating content culturally (online culture)
relevant
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
WHY DO YOU DO WHAT YOU DO?
to tell ‘my’ story
vanityproduction
to entertainan audience
to make money
to createsomething
new
to tell the worldabout Australia
to bedifferent
to give people great experiences
to changesociety
to be happy
to createcommunity
to survive
this is how the audience think
too
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
beyond mono media distribution
consider many new forms
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
http://www.marketingcharts.com/television/internet-surpasses-tv-in-australia-mobile-approaches-saturation-point-3976/nielsen-australia-media-consumption-internet-vs-tv-2005-2007jpg/
Role of media producers to create compelling immersive entertainment experiences for global audiences
Producer as aggregator of content/curator - creating the conditions to activate audiences
Democratisation of the media
Experience Design
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
examples of professionally managed sme
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
take control of actors on the
street
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
TV shot within virtual worlds
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
SuperStruct5500 players in 2 weeksCollaborative
future imagineering devised by Jane
McGonigal
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
a collaborative simulationof a global oil shortage
32 days, 60 000 visitors1800 players 12 countries
the best way to change the future is to play with it first - CNET
apr 2007
Collaborative future imagineering
devised by Jane McGonigal
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Australian company Hoodlum leading the way in
SME
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Laboratory for Advanced Media Production
Developing links with industry partners
Incubating innovative digital cross platform projects - mobile, broadband PC/TV, IPTV, PVR, MUVEs and beyond
Testbed deployment partners
Development partners including state agencies
International partnerships - AFI (US), European labs, BBC Innovation
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Many LAMP projects audience centric SME
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Scorched
Scorched learning from
designing basic SME prior to TV tx
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Selection of other LAMP SME
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Master RaindropPortable Ghosts
Wild ArkThursday’s Fictions
Examples from last Laboratory of Advanced
Media Production Residential
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
"Alongside it's world renowned TV and Film courses, AFTRS is developing a range of foundational and specialised graduate courses that will explore games, virtual environments and innovative new forms.
They will explore the link between story and participatory applications and how interactive media can be made more 'cinematic' and immersive. At post graduate level it is planning to offer a project based course that encourages pioneering projects and inspires innovation."
AFTRS devising courses that look at
the cross over of worlds and TV and games and film
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
TV FIGHTS BACK?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Social media TV examples - Cult, The LWord and Spooks
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
The National IQ TestThe National 2002 TestThe National Relationship TestThe National IQ Test 2003The National QuizThe 2003 TestThe Great British TestThe IQ Test 2004The Popular Music TestThe 2004 TestThe Big Entertainment TestThe 20th Century TestKnow Your English TestHow to Sleep Better
One of the oldest and best iTV formats or templates from BBC, personalized for users but
also allowed national comparison - facebook widget on TV?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
DISCUSS
If content falls on the web and no one discusses it - does it exist?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Great example of meaningful discussion (content is queen now) -
triggerstreet.com
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
PROMOTE
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
gamejam.org.au
Promotion will work if you are trusted by your peers. Consider
events around content vs only content promotion
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
MEASURE
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
Measuring and iteratively changing content is a part of the sustainability
enabled by the web. Monitor or be damned
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
FUTURES
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
The instantaneous web, the immersive
web 3.0
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
media metamorphosis, playability, socialability
Mixed reality, services run parallel and merged in with
each other
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
media metamorphosis, playability, socialability
Merging of SVWs and TVMixed reality,
services run parallel and merged in with
each other
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
From audience perspective •content = king•conversation = content (web2)•therefore•conversation = kingThe winners are those who enable the conversation
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
thank youaftrs.edu.au/virtual
orpersonalizemedia.com
slideshare.net/hayesg31
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPFlamp.edu.au - [email protected] - www.personalizemedia.com - www.theprojectfactory.com
the future of social media entertainment - spaa fringe 2008
http://silkcharm.blogspot.com/2008/09/social-media-monetization-and-revenue.html
Backup slide - Thanks to Laurel
for identifying many revenue streams emerging across
social media