Download - Future25 | GNCTRKCLL & TEAM KARABATAK
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SUNUM,
2013 YILINDA GERÇEKLEŞEN KRİSTAL ELMA REKLAMCILIK FESTİVALİ DAHİLİNDE FUTURE25’DE YARIŞAN TAKIMIMIZIN İLETİŞİM STRATEJİSİ VE KREATİF UYGULAMALARINI İÇERİR.
YARATICI STRATEJİST: METEHAN YILMAZREKLAM YAZARI: KADRİ BAYHANERSANAT YÖNETMENİ: ONUR ADA
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MÜŞTERİ BRIEF’İ:
TURKCELL’İN GENÇ SEGMENTTE 30% OLAN AKILLI PAZAR PAYINI MOBİL
İNTERNET PAKETLERİYLE 35%’E ÇIKARMAK.
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KİMİ HEDEFLİYORUZ?
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FARKLI
GÖRÜNÜR
PAYLAŞICI
ÖZEL
‘AZ’ İLE ‘ÇOK’
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The new ‘less is more’ is ‘more with less’ for young generation.
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PAHALI
NET VE UYGUN DEĞİL
ÇOK ÜNİVERSİTELİ
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HANGİ DERDE DERMAN
OLUYORUZ?
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FEARING OF MISSING OUT
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NASIL?
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GÜNCEL KAL
FIRSAT YAKALA
ÖZEL HİSSET
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HAYAT AKLINA GELMEYECEK KADAR ÇOK BEKLENMEYENİN SENİ BİR KÖŞEDE BEKLEDİĞİ KOCAMAN BİR YER.
VE BU KOCAMAN YERDE ‘NE ZAMAN NEYE NASIL’ İHTİYACIN OLACAĞINI ÇOĞU ZAMAN BİLEMEYECEKSİN .
BAZEN…
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N’OLUR N’OLMAZ
Burasi gençlerin derdi olan FMO’ya adanmış bir iletişim diline sahip.
Gençlerin mobilsiz ve gnctrkcll’siz neler kaçırdıklarını gösterdiğimiz yer.
Ve en sonunda hep; ‘’her an her yerde gnctrkcll’in avantajlari karşına çıkabilir buna hazir olmalısın’’ mesajı.
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MOBILSIZ VE GNCTRKCLL’SIZ DURUMLARI GÖSTERDIKTEN SONRA ONLARI YALNIZ BIRAKMIYORUZ.
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PLATFORM
KİŞİYE ÖZEL
SOSYAL
AVANTAJ
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N’OLMUS ABİ?
Bir platform.
Etrafında, ilgilendiği sosyal ve iş hayatında neler olup neler bittiğini akıllı algoritması sayesinde filtreleyerek gösterir.
Kişiye özel. Onu tanır ve ona uygun avantajlar, paketler sunar.
Sosyal; kafa dengi gibi eklentiler onun gibi insanlarla tanıştırır.
Hem de cebine uygun avantajlar dünyası yaratır.
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MARKAYA NE FAYDASI VAR?
1. MOBIL VE TABLET KULLANIMINI ARTIRIR
2. KULLANICI HAKKINDA GERÇEK İÇGÖRÜ VERİR
3. HEP GÜNCEL KALDIĞI İÇİN UZUN VADELİ BİR İLİŞKİ YAŞATIR
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TEŞEKKÜRLER :)