Transcript
Page 1: Game tester mobile unconference 21 10-2010

How to boost the success of your next

game or app?

Your app

Your appGreat app, made with user feedback

1zondag 23 mei 2010 (w:)

Page 2: Game tester mobile unconference 21 10-2010

Ellen de Lange-RosFaxion

★Research & practice★Think & do★User of IT

Have fun!

2zondag 23 mei 2010 (w:)

Page 3: Game tester mobile unconference 21 10-2010

As a developer, you know everything about building a game or an app

As being a developer, you know everything about games and apps. You know exactly how to design and build them.

3zondag 23 mei 2010 (w:)

Page 4: Game tester mobile unconference 21 10-2010

Will users be as enthousiastic as you are?

But will gamers be as enthousiastic about your game as you are? Is your game addicting, too complicated or way too easy?

4zondag 23 mei 2010 (w:)

Page 5: Game tester mobile unconference 21 10-2010

Apps do not sell because of minor issues. There is no second chance!

5zondag 23 mei 2010 (w:)

Page 6: Game tester mobile unconference 21 10-2010

6zondag 23 mei 2010 (w:)

Page 7: Game tester mobile unconference 21 10-2010

Apps that users like will have a boost in sales. Users spread the word

7zondag 23 mei 2010 (w:)

Page 8: Game tester mobile unconference 21 10-2010

To build a great game, user-feedback is essential!

With my company Faxion, I offer a fast and simple solution for testing games: Faxion\gametester. I will tell some of my own experiences about testing games. How can you organise this yourself, why ask others for help, and what are mistakes that are often made?

8zondag 23 mei 2010 (w:)

Page 9: Game tester mobile unconference 21 10-2010

How to organize proper feedback of users?

9zondag 23 mei 2010 (w:)

Page 10: Game tester mobile unconference 21 10-2010

How can you listen to your

users?

10zondag 23 mei 2010 (w:)

Page 11: Game tester mobile unconference 21 10-2010

“We make the games we like ourself”

IS IT UNIQUE?WILL OTHERS LIKE IT?

11zondag 23 mei 2010 (w:)

Page 12: Game tester mobile unconference 21 10-2010

“We ask some students from our university for tests”

DIVERSITY IN THE SAMPLE

12zondag 23 mei 2010 (w:)

Page 13: Game tester mobile unconference 21 10-2010

Who is your tester?

COLLECT PROFILE DETAILS

13zondag 23 mei 2010 (w:)

Page 14: Game tester mobile unconference 21 10-2010

“My big brother thinks that... My ex-collegae say that...”

ANONYMOUS FEEDBACK

14zondag 23 mei 2010 (w:)

Page 15: Game tester mobile unconference 21 10-2010

“Research shows... there is no consumer market for mobile phones”

MAKE IT CONCRETE

15zondag 23 mei 2010 (w:)

Page 16: Game tester mobile unconference 21 10-2010

“We love our baby”

Paladin Studios: “Like always, there were both positive and negative comments.

One biggy was that the main gameplay, the color picking and dodging objects, was too difficult and hard to explain correctly.

We had four options at this point:

1. Do nothing and continue the game plan

2. Remove the color picking 3. Remove the dodging 4. Cry like a little girl, wèèh, and give up

We chose option 2.”

LISTEN TO FEEDBACK

16zondag 23 mei 2010 (w:)

Page 17: Game tester mobile unconference 21 10-2010

Implement changes, based on feedback

PLAN TIME TO ADAPT

17zondag 23 mei 2010 (w:)

Page 18: Game tester mobile unconference 21 10-2010

Big research = big money, small is beautiful!

NO BIG BUDGET NEEDED

18zondag 23 mei 2010 (w:)

Page 19: Game tester mobile unconference 21 10-2010

Where to start?

19zondag 23 mei 2010 (w:)

Page 20: Game tester mobile unconference 21 10-2010

GameTester

‘Indie’ researcherPanel with iPhone/iPod/iPadAnonymous if you wantProfile (gender, age,

experience, income, etc)Fast (weekend)Report: focus on what to

improve

More time to built another great level!

20zondag 23 mei 2010 (w:)

Page 21: Game tester mobile unconference 21 10-2010

Will your next game or app be a breakthrough success?

21zondag 23 mei 2010 (w:)

Page 22: Game tester mobile unconference 21 10-2010

To build a great game, user-feedback is essential!

22zondag 23 mei 2010 (w:)

Page 23: Game tester mobile unconference 21 10-2010

User feedback will help you to find the way to success

23zondag 23 mei 2010 (w:)

Page 24: Game tester mobile unconference 21 10-2010

Find your way to the top of the charts!

Your app

Your appGreat app, made with user feedback

24zondag 23 mei 2010 (w:)

Page 25: Game tester mobile unconference 21 10-2010

Ellen de Lange-RosTwitter: EllenGames Twitter: EllenFaxion

[email protected] Tel: +31 6 33 923 776

25zondag 23 mei 2010 (w:)


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