Transcript
- 1. Speaker: Mario Herger Igniters Meetup Gamification Hacking: Engaging and Motivating Your Users Sponsored by:Hosted by: http://www.vorkspace.com - Remote Team Made Easy http://meetup.com/igniter
- 2. Mario Herger, PhD GAMIFICATION HACKING http://enterprise-gamification.com/ [email protected] @mherger
- 3. Video gamer girl
- 4. Video gamer girl
- 5. Average age of a videogamer? 14 27 37 54
- 6. Average age of a videogamer? 14 27 54 37
- 7. Youth playing videogames: 97%
- 8. Percentage of Women Source: http://blog.flurry.com/bid/57219/Mobile-Social-Gamers-The-New-Mass-Market-Powerhouse http://en.wikipedia.org/wiki/Women_and_video_games
- 9. US soldiers playing videogames
- 10. Does Gamification look like this?
- 11. Or more like this?
- 12. LinkedIn & Gamification
- 13. Amazon & Gamification
- 14. Contrex
- 15. Similarities of Games & Work Game Work Tasks repetitive, but fun repetitive and dull Feedback constantly once a year Goals clear contradictory, vague Path to Mastery clear unclear Rules clear, transparent unclear, in-transparent Information right amount at the right time too much and not enough Failure expected, spectacular, brag about it forbidden, punished, dont talk about it Status of Users transparent, timely hidden Promotion meritocracy kiss-up-o-cracy Collaboration yes yes Speed/Risk high low Autonomy high mid to low Narrative yes only if you are lucky Obstacles on purpose accidental
- 16. Play Game Serious Simulation Gamification Spontaneous Rules Goals Structured Real World Outcome / / In-System (writ-large) / / Gamification Matrix
- 17. Enterprise Gamification Overarching Picture Enterprise Gamification Gamification Serious GameSimulation Advergame In System ERPSim SAP Roadwarrior Magnum Pleasure Hunt Coke Zero / James Bond SAP Community Network, StackOverflow, Yahoo! Answers LinkedIn, Amazon Stroke Hero Ten Euro Tetris The Accounted Farm Simulator Trainz Surgeon Simulator Emergency Simulator MS Ribbon Hero MySugr Duolingo Zombies Run! Infinite Finite Non-game Context Game Context Out System Gamification Guru Leaderboard
- 18. San Francisco Garbage Scavengers
- 19. What is Gamification?
- 20. Purposes of Gamification Engage Teach Measure Entertain
- 21. empathizes with people by adding gameful experiences to work and life, helping them to fulfill their interests and motivations for the benefit of all involved parties. Enterprise Gamification
- 22. Make work/life more fun! Definition of Enterprise Gamification
- 23. San Francisco Garbage Scavengers
- 24. Gamified apps that you (may) have played Frequent Flyer Programs
- 25. Intuit - TurboTax Gamified apps that you (may) have played
- 26. EVs & Hybrids Prius, Nissan Leaf, Chevy Volt, Fiat, Ford Gamified apps that you (may) have played
- 27. LinkedIn Gamified apps that you (may) have played XING
- 28. Amazon Gamified apps that you (may) have played
- 29. Nike+ Gamified apps that you (may) have played
- 30. Gamification Zombies Run!
- 31. Engagement Crisis
- 32. Gamification Facts & Figures 1 of 7 FoldIt -> 46,000 players solved problem of how to fold proteins in 10 days (scientists had failed 15 years to solve it) Sources: http://fold.it http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 33. Gamification Facts & Figures 2 of 7 Bottle Bank Arcade -> 50x more usage than nearby bottle return Sources: http://www.thefuntheory.com/bottle-bank-arcade-machine http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 34. Gamification Facts & Figures 3 of 7 Chevrolet Volt -> 53% reduction in speeding cars Sources: https://seogadget.co.uk/5-new-examples-of-gamification/ http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 35. Gamification Facts & Figures 4 of 7 Restaurant -> 3.1% sales increase, 11% increase in gratuities Sources: https://seogadget.co.uk/5-new-examples-of-gamification/ http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 36. Gamification Facts & Figures 5 of 7 Piano Staircase -> 66% more people used staircase Sources: http://www.thefuntheory.com/piano-staircase http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 37. Gamification Facts & Figures 6 of 7 Sales Events -> Event reporting up from 50 to 85 per week; after game up >10% Sources: http://ideas.salescontestbuilder.com/ http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 38. Gamification Facts & Figures 7 of 7 Call Center -> 15% call time reduced, 8-12% increased sales Sources: http://online.wsj.com/article/SB10001424052970204294504576615371783795248.html http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 39. The Worlds Oldest Problem
- 40. Gamification Design Elements EGC Wiki: http://www.enterprise-gamification.com/mediawiki/index.php?title=Gamification_Design_Elements
- 41. Non-digital displays
- 42. Game Design Elements(full & barely legible list) EGC Wiki: http://www.enterprise-gamification.com/mediawiki/index.php?title=Gamification_Design_Elements
- 43. Bartles Player Types Achiever Socializer Killer Explorer