ONLINE MARKETINGTHE 30,000 FT. VIEW
Desiree Scales, CEOBella Web Design, Inc.
Bella Web Design, Inc.Started in 1998
37 States2 Countries
Organic Growth Through Online Marketing
What Is Online Marketing?
156 Billion Results
Online Marketing
≠Easy SalesTons of $$$
Get Rich Quick
Online Marketing=
Time InvestmentBrand Awareness
Sharing KnowledgeMaking Connections
A Sale Is a Result of Earning Trust Online throughEngagement, then Connecting
Offline.
A Limited Vehicle
of Communication
1 Person at a Time
Unlimited Vehicles of Communication
Millions at a Time
I just can’t keep up!
Communicate Faster in Real Time
Share Info Worldwide
Low or No Cost
The Only Investment is Time
Web Site + Search Engine Optimization=Power
Web Site +SEO+Social Media=Atomic Power
Your WebsiteSEO
____________________Social Media:
BlogLinkedIn
FacebookTwitter
YouTubeMobile
Social Media
Most Powerful Word in Social Media:
SHARE
Start with a Blog
A Blog Forces You to Think About Your Industry in Creative Ways and Stay
Sharp
Credibility + Expertise
=Trust
Chamber Meeting24/7 Online Networking Event
LinkedIn is an online network of more than 55 million members.
Create Groups to Enhance Discussion
Post Events
Ask and Answer Questions
350 million userson Facebook Worldwide
The Pub: Where Everybody Knows Your Name
What’s the Fastest Growing
Demographic on Facebook?
The fastest growing demographic on Facebook are 35+ Year Olds
Post Event Pages
Talk About the Event to Your Sphere and Share with Others
The Cocktail Party
27 million Tweets per Day
Micro-Blogging
Tweet Weekly the Month Before,
Daily the Week Of
Encourage Event Hashtags
Encourage Tweeting at the Event
What is the Number 2 Search EngineRight Behind Google?
Video Captures Emotion, Expression and Evokes the
Senses
Tape Past Attendees
Tape During the Event
Interview Attendees
Encourage Connection Before the Event!
Create a Conversation Online
Don’t Forget toConnect Offline
Choose One Platform to Get Started
Get Comfortable
Dos and Don’tsUse Humor
Don’t Sell Outright, Soft Sell
Educate & Enlighten
Know Your Audience
Engage and Share Information
Ask for the ReTweet/Share
Common Sense
How to Find Desiree Scales:770 509-8797
Website:www.bellawebdesign.com
YouTube: www.youtube.com/bellawebdesign
Twitter:www.twitter.com/desireescales
Facebook:http://companies.to/bellawebdesign
LinkedIn: www.linkedin.com/in/bellawebdesign
