Download - Gen z prez2
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FUTURE GENERATION Z: A LOOK AT THE FUTURE
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1. KEY CHARACTERISTICS 2. WHAT SHAPED THEM 3. IMPACT OF SOCIAL MEDIA 4. GEN Z AS SHOPPERS
AGENDA
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A group of individuals born from the mid 90s to 2000s that includes todays kids and teens.
WHO ARE THEY?
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TECH-SAVVY
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WELL-INFORMEDTECH-SAVVY
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SELF-LEARNERS
WELL-INFORMEDTECH-SAVVY
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SELF-LEARNERS
WELL-INFORMEDTECH-SAVVY
ENTREPRENEURIAL
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SELF-LEARNERS
WELL-INFORMEDTECH-SAVVY
ENTREPRENEURIAL
COLLABORATIVE
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SELF-LEARNERS
WELL-INFORMEDTECH-SAVVY
ENTREPRENEURIAL
COLLABORATIVE
DIVERSE
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They’ve always had information at their fingertips.
WHAT SHAPED THEM?
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They’ve always had information at their fingertips.
They’ve always had social media.
WHAT SHAPED THEM?
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They’ve always had information at their fingertips.
They’ve always had social media.
They’ve always been able to communicate with brands.
WHAT SHAPED THEM?
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INFORMATION AT THEIR FINGERTIPS
8 second
attention span
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Brains reward for going task-‐to-‐task
8 second
attention span
INFORMATION AT THEIR FINGERTIPS
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Solu+on: Frequent Snackable Content
Brains reward for going task-‐to-‐task
8 second
attention span
INFORMATION AT THEIR FINGERTIPS
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=
So…Facebook is a lame obligation.
Parents
THEY’VE ALWAYS HAD SOCIAL
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CONNECTING WITH FRIENDS
SMS Texting WhatsApp Snap Chat
Instead, they connect via private social apps.
THEY’VE ALWAYS HAD SOCIAL
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Use public social to create rather than share.
THEY’VE ALWAYS HAD SOCIAL
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Social isn’t just social, it’s how they operate.
Social
Connect
Create
ResearchRecognition
Inspiration
SOCIAL IS MORE THAN JUST SOCIAL
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Brands used to influence consumer desires.
Brand
COMMUNICATION WITH BRANDS
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Brand
Brands used to influence consumer desires.
COMMUNICATION WITH BRANDS
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Brand Consumer
Brands used to influence consumer desires.
COMMUNICATION WITH BRANDS
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Now consumers influence brand growth.
Brand
COMMUNICATION WITH BRANDS
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Brand
Now consumers influence brand growth.
COMMUNICATION WITH BRANDS
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Brand Consumer
Now consumers influence brand growth.
COMMUNICATION WITH BRANDS
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Brand Consumer
Now consumers influence brand growth.
ModCloth “Be the Buyer”
COMMUNICATION WITH BRANDS
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CHANGE IN SHOPPER JOURNEY
See Buy
See Buy Aspira@onal Browsing
THEN
NOW
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5-POINT PATH TO PURCHASE
FINDING OUT
Aspira@onal Browsing
BROWSING DECISION MAKING
BUYING SHOW & TELL -‐ -‐
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1 2 3 4 5
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FINDING OUT Make products visible on all platforms
1
Instagram Tumblr Polyvore Pinterest
SOCIAL MEDIA SCANNING
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Digital and physical availability
BROWSING 2
Google Search Digital Scrapbook Price-‐checking compe@tors
Physically Interact with Product
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DECISION MAKING 3 Make products comparable, enlist influencers
YouTube Reviews Peer Opinion Price-‐Tracking
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BUYING 4 Price products competitively and reasonably
In-store Online store
Bargain Websites
Second- hand
Ebay/Amazon
FIND THE BEST DEAL
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BUYING 4 Price products competitively and reasonably
In-store Online store
Bargain Websites
Second- hand
Ebay/Amazon
FIND THE BEST DEAL
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Shop via Social
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SHOW & TELL 5 Shareability and continued communication
Haul videos
#NewClothes
Branded sharing
Need Affirmation
?
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SHOW & TELL 5 Shareability and continued communication
Haul videos
#NewClothes
Branded sharing
Need Affirmation
Using your product to create
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SO WHAT?
Looking for patterns in which stage they drop off the pathway can help diagnose the problem, and gives the opportunity to optimize
the product or campaign.
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FUTURE THANK YOU.