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GENERAL ELECTRIC
Mari a RomeroEve GrongYeongsoon Choi
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What kind of business the company practice?
– General Electric Company (GE) is a diversified technology and financial services company.
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How big is the company?• Operation worldwide: Subsidiaries GE Capital,
GE Energy, GE Technology Infrastructure , and GE Home & Business Solutions.
• Annual revenue: Net income US $ 13.641 billion
• Total assets US: $685.300 billion305,000 employees
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Where is the company headquarters located?
• General Electric Company (GE) • 3135 Easton Turnpike• Fairfield, Connecticut 06828-0001• USA• Telephone: (203) 373-2211• Fax: (203) 373-3131• Website: www.ge.com
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Jeff Immelt GE president.
•The American Academy of Art & Science
•Chair of President Obama’s Council on Jobs
•President and Chief Executive Officer (CEO)
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General Electric History 1878 189
2
1932 195
7
1986
2013
General Electric-& Thomas-HoustonWorkshop
GE Credit corp.
GE is now a diversified company
Charles A. Coffin
*Financing Services*Power Generation
*Water Processing
*Security Technology*Media
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*GE PRODUCTS*•Residential Products
•Commercial Products
•Industrial Products GE Intelligent Platforms
*Institutional Products
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*GE SERVICES*
•GE Customer Center3200 N. Grandview Blvd.Waukesha, WI 53188
•Global Service Center3114 N. Grandview Blvd.Waukesha, WI 53188•Schedule Home Service & Repair
Schedule an appointment for all major appliances. Calling 1-800-432-2737
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Why is the company successful ?
Global Strategies
GE.COM
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GE MARKETING444444$4
4 P’s for the company
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Have you purchased the company’s products or services?
Customer Service Board*Service is ranked #454 out of the #615 companies Out of 10Issue resolution 1.5Reachability 2.0Cancellation 1.8Friendliness 3.4Product knowledge 2.7 Overall Rating(28.31) Marked as terrible
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GE Matching gifts
Super storm Sandy (2012)Japan Earthquake and Tsunami (2011)
Natural Disaster Relief
Skills- Based -Volunteering
What good things does the company’s do outside ?
GE FOUNDATION
Public Policy
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• SCHOLARSHIPS PROGRAMS:
GE LULAC
GE Foundation CEO visiting a school.
GE PJI (Pacific Justice Institute
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WHAT ARE SOME INTERESTING FACTS? • Big issues & respond *Pollution in the River Hudson *Began campaign imagination
*Tax -Paid nothing in 2010 -Donated $3.2billion of tax return
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