Download - GENERAL OBJECTIVES
![Page 1: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/1.jpg)
GENERAL OBJECTIVES
• Students should:• know the definition of advertising and types
of advertising• know the advantage and disadvantage of
advertising.
![Page 2: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/2.jpg)
SPECIFIC OBJECTIVES
• Students should be able to:• 1.1 define accurately the term advertising
without the use of textbooks.• 1.2 Identify the two types of advertising giving
two examples for each type after power point presentation.
![Page 3: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/3.jpg)
SPECIFIC OBJECTIVES
• 2.1 lists at least three advantages and three disadvantages of advertising, after viewing the slides
![Page 4: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/4.jpg)
Advertisement
Promoting Sales
![Page 5: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/5.jpg)
Advertisement
Types of advertising
Form of advertising
Advantages and disadvantages of advertising
What is advertisement
Questions
Click on words to view notes.
![Page 6: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/6.jpg)
What is advertising
• Advertising is a means of communication with the users of a product or service.
• The action of making generally known; a calling to the attention of the public.
![Page 7: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/7.jpg)
Types of advertising
Informative Persuasive
Competitive Collective, generic or cooperative
Click on words to view notes.
![Page 8: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/8.jpg)
Informative
• All advertisements inform, however, this type aims primarily at informing and educating the public about a particular product or service. e.g.,
• Making the public aware that a new product is on the market.
![Page 9: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/9.jpg)
Informative
![Page 10: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/10.jpg)
Informative
![Page 11: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/11.jpg)
Informative
Click
![Page 12: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/12.jpg)
Persuasive
• This is aimed at persuading or convincing the consumer to buy goods or services.
![Page 13: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/13.jpg)
Persuasive
![Page 14: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/14.jpg)
Persuasive
![Page 15: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/15.jpg)
Competitive
• In this type of advertising, the producer tries to gain market share by telling the good points about his/her product and comparing these with his/her competitors.
![Page 16: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/16.jpg)
Competitive
• Both persuasive and competitive advertisements aim at building brand loyalty and encouraging customers to buy now, as well as switch from the competitor’s brand.
![Page 17: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/17.jpg)
Competitive
![Page 18: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/18.jpg)
Collective, generic or cooperative.
• This types aims at getting the public to buy a product in general without focusing on a particular brand, e.g., milk or cheese, or promoting a plaza by encouraging shoppers to purchase goods and services at this plaza.
![Page 19: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/19.jpg)
Different forms of advertising
Advertisements may be:• Direct• Indirect
they may take different forms e.g.,
![Page 20: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/20.jpg)
Direct
• Circulars and catalogues• Free samples or souvenirs
![Page 21: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/21.jpg)
![Page 22: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/22.jpg)
![Page 23: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/23.jpg)
![Page 24: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/24.jpg)
![Page 25: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/25.jpg)
Indirect
• Newspaper, magazines, trade paper.• Television and radio• Slides and films• Posters and signs• Special shop displays• Sound cars- using loud speakers in cars.
![Page 26: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/26.jpg)
![Page 27: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/27.jpg)
![Page 28: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/28.jpg)
![Page 29: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/29.jpg)
Advantages of advertising
• It makes consumers aware of the different product choices that are available.
• It promotes demand, making mass production possible.
• It encourages competition by keeping consumers aware of the various product choices.
• Through mass production, more people are employed
![Page 30: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/30.jpg)
Advantages of advertising continue
• Increase sales and therefore keep costs down through economic of scale.
• It contributes to new price reduction of newspapers and magazine to the consumers.
• It encourage the production of goods of high standards.
• Concerts, charities and sporting events are supported by contributions from advertisements.
![Page 31: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/31.jpg)
Disadvantages of advertising
• Most advertisement are aimed at persuading people to buy products whether they need them or not.
• They sometimes deceive the public with exaggerated or untrue claims.
• The cost of advertising is usually borne by the consumers.
![Page 32: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/32.jpg)
Disadvantages of advertising continue
• Resources that should be utilized in a better way are sometimes wasted.
• Some advertisements are harmful because they encourage anti- social habits and behaviour.
![Page 33: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/33.jpg)
QUESTIONs
• Select the correct answer true or false.
![Page 34: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/34.jpg)
QUESTION 1
• A pen with the company names and address is a form of direct advertising. true or false
![Page 35: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/35.jpg)
QUESTION 2
• An advertisement that is telling the public that their prices are unbeatable is an informative ads. true or false
![Page 36: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/36.jpg)
QUESTION 3
• All businesses must advertise in order to increase sales. true or false
![Page 37: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/37.jpg)
QUESTION 4
• A newspaper ads is direct. true or false
![Page 38: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/38.jpg)
QUESTION 5
• A collective advertising does not focus on a particular brand. true or false
![Page 39: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/39.jpg)
QUESTION 6
• One advantage of advertising is that it promotes demand making mass production.
true or false
![Page 40: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/40.jpg)
incorrect
Try again
Q1 Q2 Q3 Q4 Q5 Q6
![Page 41: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/41.jpg)
The end
![Page 42: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/42.jpg)
Prepared by :Sakae SimpsonID # 1101088
![Page 43: GENERAL OBJECTIVES](https://reader036.vdocuments.net/reader036/viewer/2022081603/568140a4550346895dac5e70/html5/thumbnails/43.jpg)
REFRENCES
• Robinson, K., & Hamil, S. (2011). Principle of business for csec (pp. 323-324). Kingston, Jamaica: Carlong Publishers.
• http://www.youtube.com/watch?v=HMR-IDXp8Uk
• http://www.youtube.com/watch?v=87uP5DKeZEQ