Generative design:promises and challenges

!Nicolas Enjalbert

!FrenchTech Safari @ Laptop — April 19, 2014

c r e a t i v e p r o g r a m m i n g

Worms — Team 17, 1995

Manfred Mohr, 1971

Diana Lange, 2005

EZCT, 2004 — © Centre Georges Pompidou

Taiwan Port Terminal — Jose Sanchez, 2011

studiofeed.ca

Idea

Crafting

Output

if the designeris unsatisfied

Idea

Output

Rule / Algorithm

Generationif the designeris unsatisfied

rule-basedproceduralparametricgenerativedynamicflexiblefluid

nature is generative

John Goatstream — http://vimeo.com/79098420

Nordkyn kommun — Neue Design Studio

Nordkyn kommun — Neue Design Studio

Nordkyn kommun — Neue Design Studio

manyfew

towards the multitude

vimeo.com

meshu.io

Sonority Wallpaper — BOID

designing open objects

INPUT OUTPUT

✔

PARAMETERS

INPUT OUTPUT

designer’s choices user’s access

✔

PARAMETERS

INPUT OUTPUT

designer’s choices user’s access

✔

USER INPUT CUSTOMIZED

OUTPUTUSERPARAMETERS

designer’s choices

✔

user’s access

Seed Media Group — S. Sagmeister

Seed Media Group — S. Sagmeister

OCAD University — Bruce Mau Design

Coca-Cola Company

“Brand”

. .

.. .

.

.

.

. ...

.

.

.

. ..

.

.

. ..

. .

.

.

. .

...

.

. ..

.. .

. .

.. .

.

.

.

. ...

.

.

.

. ..

.

.

. ..

. .

.

.

. .

...

.

. ..

.. .

“Brand”

“Brand” “Brand”

“Brand”

“Brand”

“Brand”“Brand”

“Brand”

“Brand”

(standarddesign)

openautonomous

(standarddesign)

ENGAGEMENTAPPROPRIATION

openautonomous

(standarddesign)

ENGAGEMENTAPPROPRIATION

openautonomous

(cost,commitment)

manyfew

simple + few simple + many

simple + few simple + many

complex + few

Popular Science Magazine 1870-2010

NYT threads, US presidents — blprnt.com

enchantment

Andy Gilmore ©

© Andreas Nicolas Fischer

© Andreas Nicolas Fischer

(standarddesign)

openautonomous

(standarddesign)

simple

complex

openautonomous

GF Smith — FIELD

Absolut Vodka, 2012

Absolut Vodka, 2012

(standarddesign)

simple

complex

openautonomous

(standarddesign)

ENGAGEMENTAPPROPRIATION

openautonomous

simple

complex

SURPRISEFASCINATION

Actelion Imagery Wizard — onformative — http://vimeo.com/27327134

!Nicolas Enjalbert

@nenj_ !

http://discretise.net

c r e a t i v e p r o g r a m m i n g