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GeoFence Anywhere © 2016
LOCATION BASED MEDIAGEOFENCING + TRACKING
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CONSUMER ATTENTION HAS GONE MOBILECONSUMERATTENTION ONLINE IS MOBILE
Of Time Spent With Mobile Digital Media,90% of That Time in Apps in US
MOBILE IS DOMINANT
Average Time Spent on Mobile, 2016
4.7HRS 62%
MARKETER FOCUS FOLLOWS CONSUMERS
Digital Ad Spend Will Be Mobile By 2018.
66%
LOCATION IS EVERYTHING
Businesses Investing In Location in 2016
2/3
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GEOFENCE ANYWHERE DELIVERS
Our platform leverages location on a mobile device to observe the movement of people and match them to an advertiser’s content.
Our Mission: To connect businesses and consumers, with our world class mobile technology platform and location information to deliver great consumer experiences and positive business results.
LOCATION
DATA
AUDIENCECREATIVE
ANALYTICS
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ACT NOW: Driving real time foot traffic and sales
Immediate action Proximity-centric tactics Proximity-centric messaging
ACT LATER: Location as a data point
Real World Context for optimal Audience Segmentation
Retargeting with Relevance
Leveraging “location intelligence” in two ways
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• 90% Coverage of US Smartphone Households• More households, more devices, and the only location platform with enough
precision and data to create custom audiences at scale
Purchase behavior, brands, or data
partnerships
Where users go, where they shop, what
they do, where they have been
Specific markets, neighborhoods,
zip codes, or events
Age, gender, household income, parental status,
and more
3rd Party DataGeographic DemographicPurchase behavior,
brands, or data partnerships
Where users go, where they shop, what
they do, where they have been
Specific markets, neighborhoods,
zip codes, or events
Age, gender, household income, parental status,
and more
Behavioral
Custom Audience Segments
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REINVENTING THE (ORDINARY) MOBILE AD
Header Clicks To Store URL
Directions To Nearest Location
Click to Call
Play Video
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REINVENTING THE (ORDINARY) MOBILE ADMOBILE-FIRST
APP-LIKE EXPERIENCESA SMARTER WAY
TO DO VIDEOENGAGEMENT
BEYOND THE BANNER
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PLANVisualize where customers go and plan campaigns around their destination• Easily geo-target based on a
location from our extensive library of businesses
• Advertise near competitors and drive customers to retail locations
• Understand potential reach based on location and consumer segment
• Create a segment of users to target in a later campaign
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Headline results:• Incremental visit rate
(key success metric)• Cost per visit, cost per
incremental visit, store conversion rate, and other fields provide critical insights
CAMPAIGN OVERVIEW
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LEARN AND MEASURE: CONSUMER ENGAGEMENT AND RESPONSE
DELIVERY
• Store conversion• Visit frequency
• Clicks, secondary actions, time spent, etc.
• Conversion metrics
• Devices exposed• Frequency• Reach among target
devices
• Incremental visits• Incremental visit
frequency• Incremental
conversions
How did it deliver against targets?
How did consumers engage with it?
How well did it hit ‘in-market’ consumers?
How well did it drive performance against KPIs?
ENGAGMENT RELEVANCE PERFORMANCE
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EXTENDThe right data leads to destinations. Beacons are the definitive location signal.
GEOBEACON Our newest asset, providing next generation beacon technology for marketers.
• Precision• Contextual personalization• In-store customer behavioral metrics• Mobile checkout and payment
initiation, Low smartphone battery impact
360 degree customer insightConnect out-of store behavior with in-store insight
Increase engagement & basket sizeReported basket size increase of 14% (MMA)
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Take Brand Engagement to the Next Level
GeoFence Anywhere © 2016
LOCATION BASED MEDIA GEOFENCING + TRACKING
QUESTIONS?CONTACT
888-690-5791 x 103WWW.GEOFENCEANYWHERE.COM