GetCounted Consumer Panel Profile
April 2009
Total Base : 151,000+. Around 65%-70% are active at any
point of time.
138,000+ Urban Members; represents 286 million Urban Indian
Population, i.e., 84% of total 342 million Urban Indian Population.
13,000+ Rural Members; represents 417 million Rural Indian
Population, i.e., 51% of total 816 million Rural Indian Population.
New members are added every month.
Possibly represents 100% branded Urban Indian Consumers.
Overview
Urban Representation
Based on 960 demographic combinations of the urban population
(4 regional zones X 4 level of urban district classes X 5 urban SEC classes X 6 age groups X 2 genders)
Gender
GenderCoun
t
Male 115,976
Female 22,105
52% 48%
0%20%40%60%80%
100%
Census Representation
Male Female
61%
39%
0%
20%
40%
60%
80%
100%
Urban Pop. Representation (GetCounted Panel - Weighted)
Male Female
Age
AgeCoun
t
Up to 12 244
13-18 6,821
19-24 49,273
25-35 57,494
36-44 15,134
45+ 9,116
18%13% 13%
24%
16% 17%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
Upto 12 13-18 19-24 25-35 36-45 45+
16% 17%27%
18% 11% 11%
0%10%20%30%40%50%
Census Representation
Upto 12 13-18 19-24 25-35 36-45 45+
SEC*
SECCoun
t
SEC A 64,670
SEC B 53,967
SEC C 10,999
SEC D 6,396
SEC E 2,849
*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and
not on education & occupation of the ‘chief wage earner’
10%
17%
24% 25% 24%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
SEC-A SEC-B SEC-C SEC-D SEC-E
Education
EducationCoun
t
Up to SSC/HSC 20,088
Under Graduate 11,904
Graduate (Gen) 40,432
Graduate (Pro) 30,969
Post Graduate (Gen) 9,941
Post Graduate (Pro) 24,748
34%
13%
29%
10%7% 7%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
Up to SSC/ HSC Under Graduate Graduate (Gen)
Graduate (Pro) Post Graduate (Gen) Post Graduate (Pro)
Occupation
OccupationCoun
tJr. Salaried Emp. 20,441
Mid Salaried Emp. 23,632
Sr. Salaried Emp. 9,074
Self Employed 5,561
Shop owners/Traders 3,190
Businessmen 7,271Unemployed 5,538
Student 45,074
Retired 1,976
Housewife 5,012
Others 11,311
20%
12%
3% 3% 2% 3% 4%
32%
2%
9% 9%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
J r level salaried emp Mid level salaried emp Sr level salaried empSelf Employed Prof Shop owner/ Traders BusinessmenUnemployed Student RetiredHousewife Others
IncomeIncome (Rs.)
Count
Up to 6,250/- 17,498
6,250/- to 12,500/- 30,111
12,500/- to 25,000/- 30,306
25,000/- to 40,000/- 17,105
40,000/- to 80,000/- 11,543
80,000/- to 100,000/- 4,889
100,000/- + 3,775
34%30%
19%
8%4% 3% 2%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000Rs 25,000 - Rs 40,000 Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000More than Rs 100,000
Urban District Class (by population size)
Town Class Count
Upto 1 Lakh 24,504
1 Lakh – 5 Lakhs 27,625
5 Lakhs + 26,652
Metros 59,3003%
24% 22%
51%
0%
20%
40%
60%
80%
100%
Urban Pop. Representation (GetCounted Panel - Weighted)
Upto 1 Lakh 1-5 Lakhs 5 Lakhs+ Metros
2%
24% 22%
52%
0%10%20%30%40%50%60%
Census Representation
RegionRegion Count
North 36,534
East 12,945
South 53,168
West 35,434
24%15%
29% 32%
0%10%20%30%40%50%
Census Representation
35%
13%
24%28%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
North East South West
Most Expensive Vehicle
Count
Bi-Cycle 19,024
Motor-Cycle/Scooter 75,335
Small/Compact Car 13,445
Mid-Size/Sedan Car 6,653
Premium/Luxury Car 2,054
Others 2,571
No Vehicle 19,000
26%
37%
6%2% 2% 3%
23%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
Bi-Cycle Motor-Cycle/ Scooter Small/ Compact CarMid-Size/ Sedan Car Premium/ Luxury car OthersNo Vehicle
Rural Representation
Based on 576 demographic combinations of the rural population
(4 regional zones X 3 village classes based on the distance from the nearest town X 4 rural SEC classes X 6 age groups X 2 genders)
Gender
GenderCoun
t
Male 12,183
Female 1,117
68%
32%
0%
20%
40%
60%
80%
100%
Rural Pop. Representation (GetCounted Panel - Weighted)
Male Female
Age
AgeCoun
t
Up to 12 123
13-18 795
19-24 6,154
25-35 4,873
36-44 990
45+ 465
9%
16% 15%
35%
15%11%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
Upto 12 13-18 19-24 25-35 36-45 45+
SEC*
SECCoun
t
SEC R1 7,854
SEC R2 3,463
SEC R3 1,229
SEC R4 754
17%
35%
18%
30%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
SEC-R1 SEC-R2 SEC-R3 SEC-R4
*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and
not on education & occupation of the ‘chief wage earner’
Education
EducationCoun
t
Up to SSC/HSC 2,469
Under Graduate 1,509
Graduate (Gen) 3,657
Graduate (Pro) 3,084
Post Graduate (Gen) 922
Post Graduate (Pro) 1,659
33%
13%
28%
11%8% 8%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
Up to SSC/ HSC Under Graduate Graduate (Gen)
Graduate (Pro) Post Graduate (Gen) Post Graduate (Pro)
Occupation
OccupationCoun
tJr. Salaried Emp. 327
Mid Salaried Emp. 720
Sr. Salaried Emp. 1,608
Self Employed 1,381
Shop owners/Traders 461
Businessmen 525Unemployed 878
Student 3,482
Retired 2,441
Housewife 272
Others 1,205
7% 6% 8% 7%3% 2%
10%
25%
14%
3%
13%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
J r level salaried emp Mid level salaried emp Sr level salaried empSelf Employed Prof Shop owner/ Traders BusinessmenUnemployed Student RetiredHousewife Others
IncomeIncome (Rs.)
Count
Up to 6,250/- 4,485
6,250/- to 12,500/- 3,842
12,500/- to 25,000/- 2,120
25,000/- to 40,000/- 705
40,000/- to 80,000/- 364
80,000/- to 100,000/- 183
100,000/- + 209
49%
28%
16%
4% 2% 1% 1%0%
10%
20%
30%
40%
50%
60%
Rural Pop. Representation (GetCounted Panel - Weighted)
Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000Rs 25,000 - Rs 40,000 Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000More than Rs 100,000
Distance from nearest town
Distance Count
Less than 5 Km 1,984
5 – 10 Km 7,721
More than 10 Km 3,595
9%
25%
66%
0%
20%
40%
60%
80%
100%
Rural Pop. Representation (GetCounted Panel - Weighted)
Less than 5 km 5-10 Km More than 10 km
RegionRegion Count
North 2,795
East 1,382
South 7,192
West 1,929
43%
17%
25%
15%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
North East South West
Most Expensive Vehicle
Count
Bi-Cycle 3, 697
Motor-Cycle/Scooter 6,726
Small/Compact Car 777
Mid-Size/Sedan Car 231
Premium/Luxury Car 117
Others 246
No Vehicle 1,507
33% 34%
7%4% 4%
1%
17%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
Bi-Cycle Motor-Cycle/ Scooter Small/ Compact CarMid-Size/ Sedan Car Premium/ Luxury car OthersNo Vehicle
Asset Ownerships
Asset Ownerships Count % OwningColour TV 137,756 91%
Mobile Phone 127,159 84%
Fridge 115,049 76%
Computer/Laptop 112,021 74%
VCD/DVD Player 95,369 63%
Washing Machine 89,314 59%
Music System 78,718 52%
Regular Camera 60,552 40%
Digital Camera 54,497 36%
Ipod/MP3 player/Walkman 51,469 34%
Air Conditioner 42,386 28%
Microwave 42,386 28%
Video Camera/ Camcorder 33,304 22%
Physical Asset Ownerships Among Panel Members
Asset Ownerships Count % Owning
Bank Account 122,618 81%
Debit Card 92,342 61%
Life Insurance 89,314 59%
Credit Card 52,983 35%
Medical Insurance/CGHS 48,442 32%
Fixed Deposits 46,928 35%
Mutual Funds 39,359 26%
Stock/Shares 37,845 25%
Financial Asset Ownerships Among Panel Members
Thank You!