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GET IT ROIT!Five ways to maximize ROI with Experience Technology
Cheri Wolf
Director of Sales
Jimmy Abraham
COO
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GET INTERACTIVE!
• Full service digital
interactive creative agency
• Create EXPERIENCE
TECHNOLOGY for events,
trade shows, retail and
environments
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EXPERIENCE TECHNOLOGY
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GET IT ROIT!
• Clearly define trade show goal
• Justify budget to client, team and boss
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GET IT ROIT! Attract
Goal: Get people to stop at your booth
• The right experience facilitates the
right action
• Disrupt trade show behaviors
1
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GET IT ROIT! Attract
+ 74% more leads
Show 1 – “Thoughts” about company
Show 2 – “Thoughts” about company & attendee
Attract Test: Thought Bubbles Dev
1
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2 GET IT ROIT! Engage
• Active, personalized participation
Goal: Attendees spend more time on the booth
Goal: Attendees interact with and feel good about your brand
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GET IT ROIT! Engage
SNAP Activation Summary• Pharmaceutical company
targeting HCPs
• Activation at four trade shows
• Goal: Get HCP’s to spend time
on booth
• Goal: Get HCP’s to share email
2
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GET IT ROIT! Delight“I’ve learned that people will forget what you said, people will forget what you did, but
people will never forget how you made them feel.”
- Maya Angelou
• Create an emotional bookmark
Goal: Get people to feel good about their experience during
and after the show
• Difficult to measure
3
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GET IT ROIT! Delight
Delight BLAST Summary:• Pharmaceutical Company
• Target: Patients
• Goal: Positive brand feelings
on and off booth
• Campaign brought to life
• Results: Crowded booth,
return visitors
• High score challenge
3
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GET IT ROIT! Connect
• Connecting is how you measure success
Goal: Get people to remember your brand positively
Goal: Get people to share their experience or information
4
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GET IT ROIT! Connect
• Social connections
4
• Demographic & dwell times
• Touchpoint tracking
• Qualified lead & badge scan data
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GET IT ROIT! Partner Understands Goals
Goal: Partner with a company with the right expertise and
a proven track record
5
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GET IT ROIT! Partner Understands Risks
• Understands risks/responsibilities
for all stakeholders
• Ability to work with multiple
stakeholders
Goal: Partner with a company with the right expertise and
a proven track record
5
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GET IT ROIT! Partner Has Options5
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GET IT ROIT! Partner Has Proven Track Record
Goal: Partner with a company with the right expertise and
a proven track record
5
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GET IT ROIT!C
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THANK YOU!
Experience More at BOOTH 921
J
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QUESTIONS
• How many people have used experience
technology in their trade shows in the past?
• What are some of the challenges you face
when proposing experience technology?
?
Budget
Time / Resources
Don’t understand tech / options
Don’t have a tech partner
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THANK YOU!
Experience More at BOOTH 921
J