Get more patientsConvert more website visitors into patients
Overview
1. Presentation
2. Live website reviews
3. Q & A
Understanding the maths behind conversion rate
How do I increase my website’s conversion rate?
How do I increase my website’s number of visitors?
How do I increase my website’s number of converted visitors?
I’ve done this – now what?
What is conversion rate?
The presentation:
What is conversion rate?
Definition:
Conversion rate is the percentage of users who take a desired action.
What is a conversion?
A phone call An Email An online formsubmission
The maths
Conversion rate formula
Number ofvisitors
Conversionrate
Number ofconverted
visitorsx =
How to increase visitors
How to increase visitors
Unique content
On-site Off-site
More content
Search engineFriendly code
Quick pageload times
Local hosting
Pay-Per-Click (PPC)
Offline marketing
Search EngineOptimisation (SEO)
Other websites
Social media
How to increase your conversion rate
How to increase your conversion rate
Readily available contact details
Make it useable
Easy to navigate
Searchable
Accessible
3 second rule
Credibility & trustability
Personas
Let them know you want their enquiry
Forms
Remove barriers
Remove prices
Multiple call-to-actions
Professional images
How to increase your converted visitors
Increasevisitors
Increaseconversion rate
Increase visitors and conversion rate
The power of increasing both
The power of increasing both
Example #1 100 1% 1Increase visitors 400 1% 4
Visitors Conversion rate Converted visitors
Example #2 100 1% 1Increase conversion 100 4% 4
Example #3 100 1% 1Increase both 400 4% 16
I’ve done this –now what?
Answer every call
Respond quickly to all
enquiries
Respond professionally to
all enquiries
Final thought…Remember:
Number of visitors
Conversion rate
Number of converted visitors
x
=
Therefore:
Increased number of visitors
Increased conversion rate
Lots more patients!
x
=
Live website reviews!
Find out more:
Visit: www.physio123.co.uk
Email: [email protected]
Phone: 0800 5200 709
Any questions?
Thanks for listening!
Find out more:
Visit: www.physio123.co.uk
Email: [email protected]
Phone: 0800 5200 709
