Download - Get those votes!
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TO GET THE
VOTES?
HOW
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FOR THE PAST 4 DAYS,WE’VE DONE OUR BESTTO ANSWER ONE SIMPLE QUESTION….
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HOW CAN WE GET THOSE
YOUNG PEOPLE TO VOTE?
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TO ANSWER THISQUESTION..
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RESEARCH
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LET’S GO THROUGH SOME
FACTS
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THE PARTICIPATION OF THE 18-24 YEARS OLDS IS AN AVERAGE 29%
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SO WHY DON’T
THEY VOTE?
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THE’RE JUST
NOT INTERESTED
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ONLY
OF THE YOUNG PEOPLE FEELS
CLOSE TO ANY OF THE POLITICAL
PARTIES
30%
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ALSOA HUGE PART OF THE YOUNGSTERS…
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DOESN’T EVEN
KNOWTHEY CAN VOTE FOR THE EU
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LET’S GET THEM OFF THEIR
LAZYBUTTS
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AND GET THEIR
VOTE
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STRATEGY
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LET’S REACH THAT
GROUPTARGET
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STUDENTS LIVING IN THE EU IN THE AGE GROUP OF 18-24 YEARS OLD
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LET’S REACH THAT
GOAL
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INCREASE THE NUMBER OF STUDENTS WITH
5%TO VOTE AT THE EU ELECTIONS IN MAY 2014
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HOW?
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INFORMATION AND
AWARENESSCAMPAIGN
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CONCEPT?
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SHOCK EFFECT
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EXAGGERATION&
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SLOGAN
WHAT IF..
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WHAT IF..
THERE WEREN’T ANY RULES AGAINST AIR POLLUTION
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WHAT IF..
THE BORDERS OFTHE EU WOULD BECLOSED
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WHAT IF..
THE EU DIDN’T DO ANYTHING ABOUTTHE NSA
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CAMPAIGN
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USING
DIRECTCOMMUNICATION
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MAIN
COMMUNICATION TOOL
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VOTING BOOTH
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27
COUNTRIES
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EACH COUNTRY
10 UNIVERSITIES
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THAT’S 270 VOTING BOOTHS!!
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BRING IT ON!
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BUT THAT’S NOT ALL..
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SUB
COMMUNICATION TOOLS
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CREATE
AWARENESS
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FLYERWITH THE
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NO, THAT’S NOT ALL..
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LET’S USE..
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SOCIALMEDIA
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CREATE
FACEBOOK &TWITTER
ACCOUNT
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&
SCHOOLS
POSTINGABOUT THE
VOTING BOOTS
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NO, THAT’S NOT ALL..
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BIG
POSTERS
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AND…
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DIRECT
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BUT THAT’S NOT ALL…
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TV SPOT
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NOW
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LET’S
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GET
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THOSE
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VOTES!!
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APRESENTATION BY
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GEART VAN ASSEN
MIRJAM
VAN KEULEN
&