Ge�ing In-Feed
Sponsored Content
Right
What It Takes to WinBe RelevantBrands: Match editorial in style/quality.
Publishers: Turn away advertisers that don't �t.
Be AuthoritativeBrands: Share your expertise vs sell.
Publishers: Help advertisers adopt a more editorial mindset.
Brands/Publishers: Err on the side of transparency.
Be Authentic
81% say brand familiarity and trust is important as well.
60% say they are more open to digital advertising that focuses on telling a story rather then only selling a product.
82% say subject ma�er expertise is also critical.
“Make sure it is relevant to me. If it re�ects the types of articles I am reading then I will be more likely to
seek out those advertisers.”
-Research Respondent
“I think that when it is a brand that has a good reputation and is pu�ing information together they can back up, then it [is] more likely to be taken seriously and be viewed as
trustworthy.”
“Make it contain articles that I actually want to read that doesn’t
look like just advertising” 33% is the boost in credibility that in-feed sponsored content gets when featured on well-respected websites.
Be Authentic
Be Relevant
Tell aStory
Partnerwith GreatWebsites
-Research Respondent
-Research Respondent
Be Authoritative
