Download - Getting Social With Your Recruitment Brand
Getting Social WithYour Recruitment Brand
Sarah Mitchell
Goal for Today
Provide practical advice about where to focus your social networking efforts
Provide examples
Sarah Mitchell
Recruitment
BenefitsBullhorn 2012 Staffing and Recruiting Trends
How Connected are Social Recruiters?
Bullhorn - The 2012 Social Recruiting Activity Report
Comparison of JOB VIEWS
Bullhorn - The 2012 Social Recruiting Activity Report
Comparison of
JOB APPLICATIONSBullhorn - The 2012 Social Recruiting Activity Report
“It seems as if candidates on LinkedIn are getting tapped so often by recruiters that they just start ignoring them.”
Candidate Fatigue
Sourcing Aid
Passive candidates are using social networks
GenY demands access to social media tools
Nothing prevents you from building global networks
Remember: WIIFM They honestly don’t
care about your corporate message.
What are you going to say?
Quality Consistency Frequency
What Works Well
Social Networking Audiences Want:
To ‘do’ something – Games, quizzes, polls
Get the inside scoop
Have a laugh
Network
Promote Your EVP
facebook.com
Candidate Attraction
youtube.com
Combo: EVP andCandidate Attraction
youtube.com
Key to social media success
Show up
Acknowledge
Converse
Use good manners
Weekly Time Commitment
20+
16 to 20
11 to 15
6 to 10
1 to 5
> 1
0% 5% 10% 15% 20% 25% 30% 35% 40%
14.5%
7.6%
10.6%
26.2%
37.7%
3.5%
Hours per Week
Key Recommendations
Start building your networks on Twitter
Put social media links on your career site!
Think about what content you can create or share from another source
It’s not about you. Wrap your corporate message in a human voice.
Slow burn method of sourcing; success won’t happen overnight
Remember
Sarah Mitchell
Director – Site Content
Call me on +61 1800 615 703
Alternatively try my mobile +61 410 024 405
Send me a fax on +61 1800 615 704
Find out more at www.miningoilandgasjobs.com