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Getting Started in the Certificate Business
Presentation for the Institute of Credentialing Excellence
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What is a certificate program?
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A certificate program…
A certificate program …
Provides instruction and training to aid participants in achieving specific, intended learning outcomes
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But not all certificate programs are created alike
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Assessment-based certificate (ABC) program: Certificate is awarded only after successful completion of an assessment to determine if intended learning outcomes have been accomplished
Certificate of attendance/participation: Certificate is awarded upon completion of education/ training; successful completion of an assessment is notrequired to receive certificate
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Certificate or Certification Program
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Characteristic Certificate program Certification
Primary purpose Provide instruction/training to aid in the acquisition of knowledge/skills/competencies
Assess knowledge/skills/competencies that have already been acquired
Purpose and scope of assessment
Evaluate accomplishment of intended learning outcomes of a specific education/training program
Confirm mastery of the knowledge/skills/competencies required to effectively perform a job function or occupational/professional role
Duration ofprogram
Ends when certificate is awarded
Ongoing; requirements must be met on a routine basis to maintain credential
Awarding of designation
No Yes
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Certificate Certification
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Why develop a certificate program?
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Opportunity!
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Certification is not always the
answer!
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Help to ensure that candidates are better prepared for certification
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Satisfy a market need for verifiableeducational/training outcomes
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Enhance certifier’s image as an occupational/professional development partner
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Reach new markets
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Generate additional
revenue
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How do we know if it’s right for us?
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What are our goals? How does this relate to our mission?
Is there a market for it? How large is it?
What will the impact be on our certification(s)?
Can we effectively market the program?
Do we have the education/ training expertise?
What are our financial expectations?
How will this impact our relationships with other entities?