Download - Getting the Message Out
Getting the Message OutMarketing and Promoting Your Online
Resources
Presenters: Dana Potter, Capacity Building
Jeff Laitinen, Technology & Innovation
• Database perception
• Effective promotional methods
• Importance of knowing product
Marketing Databases Effectively
• Getting Prepared• Establishing Target Markets
• Budget?
• Creating Your Marketing Strategy• Establishing Your Message
• Vehicles for Delivering Your Message
Developing Your Plan
WebsitesTips on how to make your library website an effective instrument for promoting and accessing these new resource.
• “E-Resources” vs. “Databases”• Clear link on Homepage• Showcase one of the resources on your homepage• Add graphics and a brief description• Avoid using “library jargon”• Test out your website and the resource sites with patrons
WebsitesSome examples of library websites:
• Stratford : www.stratford.library.on.ca/databases.htm• Perth Union : www.perthunionlibrary.ca/databases.html• Cochrane : www.olsn.ca/cochrane
OLS-North can work with you to create a website for your library.
Free Promotional Materials
Compass
http://www.careercruising.com/Main/Index.aspx?LoginID=a2017b1c-6c3a-4ecb-9e78-be92f4de3fba-
http://library.eureka.cc/WebPages/Search/Result.aspx
http://www.overdrive.com/products/dlr/partnerservices-promotionalmaterials.asp
http://downloadcentre.library.on.ca
Compasshttp://www.sols.org/ministryprojects/$15MillionInvestment/compass/in
dex.htm
http://www.knowledgeontario.ca/KOSolutions/ResourceOntario/Services/ResourceONServicesPromotionalmaterial.aspx#Promo
OLS-NorthMarketing Services
• Layout and Design
• Marketing Strategies & Plans
• Websites
Questions?
ReferencesWilliams, Lesley, “Making “E” Visible”, June 15, 2006www.libraryjournal.com/article/CA6341888.html
Wilson, Paula A., “Promoting the Library’s Online Collections:10 Surefire Ways to Increase Usage Statistics”, June 9 , 2004www.sirsidynixinstitute.com/Resources/Attachments/Extra/wislon_20040609.pdf
ProQuest, “Marketing Your Library’s Online Resources”, http://www.proquest.com/assets/downloads/corporate/HowTo.pdf
Contact InformationDana Potter, Capacity Building Advisor
[email protected] 800 461 6348 ext. 229
Jeff Laitinen, Technology [email protected]
1 800 461 6348 ext. 201
