Download - GIS for SMEs
GIS for SMEs
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• 4/25 @ Redlands on Marketing and Logistics• 4/26 @ Ontario/RC on Marketing and Logistics• 5/01 @ High Desert on Strategy• 5/10 @ Temecula on Marketing and Logistics
• 5/17 @ Ontario: SBDC Conference Workshop
• 5/23 @ Ontario/RC on Strategy• 5/30 @ Riverside on Marketing Non-Profits
SBA 2007 Grant Workshops:9:00-Noon
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Workshop Format
• Topic A – An Introduction and Overview– Jerry Platt
• Topic B – A GIS Tutorial and Tour– Rich Greene or Jim Pick
• Topic C – Marketing and Logistics– Monica Perry, Johannes Moenius or Avijit Sarkar
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SBA Grant #SBAHQ-06-I-0046
Period 9/1/06 to 8/31/08
$987,228.00
SBASchool
ofBusiness
Universityof
Redlands
RedlandsInstitute
InlandEmpireSMEs 4
University of Redlands SBA Grant
1.Develop Center to
provide GIS Assistance to Small Businesses
2.~8 Case Studies of
GIS Technology Transferto I.E. Small Businesses
3.Develop/Conduct SB/GIS
Training Workshops@ I.E., SoCal, US level
4.Intern’l Conference
on Managing with GISfor SB, SBA, B-Schools
5.Develop Internet-basedKnowledge Repositoryof Case Studies, etc.
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What is GIS?
Business / GIS Success Stories
Threats to IE SMEsBuilding Spatial Thinkinginto Your Business Model
GIS Data Sources
GIS Computing Choices
GIS Assessment Measures
Putting it All Together: The University of Redlands SBA Grant
Workshop Overview
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1. What is GIS?
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http://csur.t.u-tokyo.ac.jp/jpn/activities/education/2005/SUR-B_Sadahiro.pdf7
2. Business GIS Success Stories
• Maps
• Business Maps
• Business GIS
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A Great Map
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http://www.csiss.org/classics/content/8
First GIS Map:1854 London
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Business Data …
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http://popvssoda.com:2998/countystats/total-county.html
… to Business Maps
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A Google Earth Business Map
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A MSN Virtual Earth Business Map
http://local.live.com 14
Business GIS
• Marketing
• Logistics
• Strategy
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http://www.esri.com/library/brochures/pdfs/arcgis-busanalyst.pdf16
http://www.esri.com/library/brochures/pdfs/arcgis-busanalyst.pdf17
3. Threats to I.E./CA SMEs
http://www.smallbiztrends.com/2005/07/business-failure-rates-highest-in.html
http://www.sba.gov/advo/stats/bh_sbe03.pdf
After 4 years
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Questions for You
1) Is the Small Business Survival Rate in CA:a) HIGHER than the US Averageb) EQUAL to the US Averagec) LOWER than the US Average
2) What Accounts for Your Answer to 1) ?
3) What Advantage Does CA Have, Compared to most other States?
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SME_Business_Turnover_RateCA Ranking (50 States + DC)
• Fifth worst:
West Virginia 0.68
North Dakota 0.73
Washington 0.73
Minnesota 0.74
California 0.78
Florida 1.41
Idaho 1.44
New Mexico 1.64
Colorado 1.76
Nevada 2.62
U.S. Total 1.15
18% of Business BIRTHS10% of BANKRUPTCIES28% of Business TERMINATIONS 20
SME Birth2DeathTurnover Rate
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SME_Risk to Survival IndexCA Rankings (50 States + DC)
• Top Personal Income Tax Rate 51• Top Capital Gains Tax Rate 51• Top Corporate Income Tax Rate 40• State and Local Property Taxes 17• Number Health Insurance Mandates 44• Electric Utility Costs 44• Workers’ Compensation Benefits 49• State Gasoline Taxes 50• 5-yr Government Spending Growth Rate51• Per Capita Government Expenditures 46
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State_Innovation_IndexCA Rankings (50 States + DC)
CONCLUSION: Technological Innovationpartially offsets the hostile environment tosoften its impact on SME failures, BUT …
CA SMEs must continue to INNOVATE,and spatial thinking about your businessprovides a set of opportunities to do so.23
Process Innovation IncreasesSME Survival Rates
http://icc.oxfordjournals.org/cgi/content/abstract/14/6/1167
Process Innovators > Product Innovators > Non-Innovators
N = 3,275 SMEs
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4. Your Spatial Business Model
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• Free Public Sources:
• Commercial Sources
• Your OWN Data (on Customers, Schedules, …)
5. Data Sources
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6. Computing ChoicesCommercial Freeware
• Stand-alone– Comprehensive ArcGIS GRASS
– Specialized Bus. Analyst GeoDa
*** Earth
• Web-server– Comprehensive ArcGIS Server Mapserver
– Specialized Bus. A. Online Landserf27
Benefits: Costs:
Improved Productivity Purchases & Training
Improved Efficiency Data Collection
Expansion of Revenues Database Design
Value of Assets Communications
Customer SatisfactionCustomer Expectations
Other Other
GIS Incremental Benefit-Cost Enumeration
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• INSTRUCTIONS:Slide, stretch and shrink bar until your best guess is equally likely inside as outside bar
• Considering all GIS net benefits and costs, estimate net value as a percent of sales:First Year: 0% 100%
Later Years: 0% 100%
• Estimate the firm’s survival probability for one year:Current Year: 0% 100%
7. Assessing GIS Impact
BestEstimate
Value-Added =$447,382
LikelihoodValue-Added
Positive = 82%29
8. Putting it All Together
SME
BusinessModel
GISApp(s)
Value-Added
SpatialThinking
InlandEmpire
SustainSpread
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