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Given topic:
Library servicesin a competitivedigital environment
Lorcan Dempsey
Celtic Connections ConferenceCardiff17 May 2006
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Database > website > workflow Self assembled: personal digital
identities Prefabricated: course management,
clinical practice, etcURL addressableSocial
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Attention
Read-write
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Three parts
PerceptionsHomeworkReal change?
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Perceptions of Libraries and Information Resources
OCLC Market Research &
Harris Interactive
November 2005
(Thanks to Joanne Cantrell)
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Survey Respondents – by Geography
Canada
United States
United Kingdom
Australia
India
Singapore
491491
1,8541,854
535535
468468
Total 3,3483,348
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Canada
United States
United Kingdom
Australia
India
Singapore
468468Age 14 – 17: 13Age 18 – 24: 35Age 25 – 64: 377Age 65 and older: 43
95 percent confidence level, +/- 1.69 percent95 percent confidence level, +/- 1.69 percent
Survey Respondents – UK Age Groups
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Canada
United States
United Kingdom
Australia
India
Singapore
396396Age 14 – 17 - 3%
Age 18 – 24 - 65%Age 25 – 64 - 31%
Age 65 and older - 0%
95 percent confidence level, +/- 1.69 percent95 percent confidence level, +/- 1.69 percent
College Students
4242College Students
Survey Respondents – College Students
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Familiarity and Use of Electronic Resources (e-mail, web, search engines, etc.)
multiple choice - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Library PerceptionsLibrary Familiarity, Use, Favorability
and Advice open-ended and multiple choice
Survey Structure
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Small selection of results
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Usage of electronic information categoriesamong U.K. and Total Respondents
4%
4%
10%
13%
7%
14%
9%
23%
17%
17%
48%
36%
39%
37%
70%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
RSS feeds
Online librarian question service
Audiobooks
Ask an expert
Blogs
Electronic books (digital)
Online database
Electronic magazines/ journals
Topic-specific Web site
Library Web site
Online bookstore
E-mail subscriptions
Online news
Instant messaging
Search engine
17% U.K. 30% Total
70% U.K. 72% Total
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Total Respondents - Awareness of library electronic resources
Q850
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College Students - Awareness of library electronic resources
Q850
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Audiobooks Electronicbooks
Electronicmagazines or
journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Online librarycatalog
Onlinereferencematerials
Yes, library has these No, library does not have Not sure
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United Kingdom Respondents - Awareness of library electronic resources
Q850
0%
10%
20%
30%
40%
50%
60%
70%
80%
Audiobooks Electronicbooks
Electronicmagazines or
journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Online librarycatalog
Onlinereferencematerials
Yes, library has these No, library does not have Not sure
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Total Respondents - Use of library electronic resources
Q855
0%
10%
20%
30%
40%
50%
60%
70%
Audiobooks Electronicbooks
Electronicmagazinesor journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Onlinelibrarycatalog
Onlinereferencematerials
At least monthly Several times a year or less
Never have used Used to use, but no longer do
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College Students - Use of library electronic resources
Q855
0%
10%
20%
30%
40%
50%
60%
Audiobooks Electronicbooks
Electronicmagazinesor journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Onlinelibrarycatalog
Onlinereferencematerials
At least monthly Several times a year or less
Never have used Used to use, but no longer do
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United Kingdom Respondents - Use of library electronic resources
Q855
0%
10%
20%
30%
40%
50%
60%
70%
80%
Audiobooks Electronicbooks
Electronicmagazinesor journals
Library Website
Onlinedatabases
Onlinelibrarianquestionservice
Onlinelibrarycatalog
Onlinereferencematerials
At least monthly Several times a year or less
Never have used Used to use, but no longer do
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Why haven’t you ever used the online library Web site?
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Total Respondents – Visits to the Public Library
97% 97% 97% 96%
9%
27%31%
42%
2%2%2%2%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Canada UnitedKingdom
AustraliaSingapore
India
United States
Walk-in Online Never
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Total Respondents – Primary Library: PublicReasons not visited online
57%
22%
3%
0%
10%
20%
30%
40%
50%
60%
Did not know it existed
Other Web sites have betterinformation
Can't find the Web site
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Total Respondents – Primary Library: CollegeReasons for not visited online
23%
50%
6%
0%
10%
20%
30%
40%
50%
60%Did not know it existed
Other Web sites havebetter information
Can't find the Web site
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…is the information you get from library sources more or less trustworthy than information you get from search engines?
9% 10%12%
7%9%
21%18%
28%
22%24%
70%
75%
60%
66%69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
TotalRespondents
AustraliaSingapore India
Canada United Kingdom United States
Library sources more trustworthy About the same Library sources less trustworthy
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Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine
VerySatisfied
Satisfied NeitherSatisfied
nor Dissatisfied
Dissatisfied VeryDissatisfied
48%
60%
36%
30%
11% 7%4% 1% 2%1%
Q665 and 1050
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United Kingdom Respondents - Satisfaction with overall experience provided by librarian vs. search engine
Q665 and 1050
57%
31%
9% 3% 1%
44%32%
14% 8% 2%
0%10%
20%30%
40%50%
60%
Verysatisfied
Satisfied Neithersatisfied nordissatisfied
Dissatisfied Verydissatisfied
Libraian
Search Engine
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“Lifestyle fit” of information sourcesamong total respondents
0
10%
20%
30%
40%
50%
60%
Library OnlineLibrary
Bookstore
Fits perfectlywithyour lifestyle
Is agood fit foryour lifestyle
Somewhat fits your lifestyle
Does not fityour lifestyle
OnlineBookstore
Q1345
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“Lifestyle fit” of information sourcesamong U.K. respondents
Q1345
0%
10%
20%
30%
40%
50%
60%
Searchengines
Library Bookstore Online library Onlinebookstore
Fits perfectly with your lifestyle
Is a good fit for your lifestyle
Somewhat fits your lifestyle
Does not fit your lifestyle
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The Library’s role in the communityamong U.K. respondentsNote: Graph represents those who “Completely agree” or “Agree” with the statements about their library.
75+%
35%
39%
46%
59%
64%
64%
68%
71%
72%
78%
79%
79%
84%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Supports non-native speakers
I s a place for meetings/ community events
Provides access to electronic information remotely
Provides homework support
Provides free information support to less fortunate
Provides free computer/ I nternet access
I s a place to get books/ videos/ music
Promotes childhood learning and development
Provides research support
Supports literacy
Makes needed information freely available
I s a place to read
I s a place to learn
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Remarks:Perceptions
Books and place brand
Library digital resources: Awareness? Fit with lifestyle? Trustworthiness? Satisfaction?
UK compared to rest?
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A homeworkinterlude
Eoghan
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Change
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Insanity is doing more of what you are already doing and expecting a different result.
AE
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Change
1. Adding value: synthesise, specialise, mobilise
2. Gravitational pull: the long tail revisited
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Adding value
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Synthesize - to combine often diverse conceptions into a coherent whole.
Synthesize
Web services
Patron services
Content
Policies
Registries
Forward knowledge
Fulfillment services
Mobilize
Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use.
Specialize
…
Mobilize - to put into action
Workplace applications - points of need
Profiles
• Local service• Local added value• Local context• Local knowledge
Robin Murray
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Synthesise, Local
CSUSM, David Walker
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Synthesise, network
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Synthesise, regional
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Mobilize
Specialize
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Specialize, Local
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Specialize, local
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Mobilize, Local
Mobilize
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Gravitational pull
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URL is the currency of the web
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The long tail
Impact?
Systemwide efficiences
Aggregation of supply•Unified discovery•Low transaction costs
Aggregation of demand
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Libraries and the long tail dynamic
Aggregate supply?
1.7% of circulations are ILLs
(60% of aggregate G5 collection owned by one library only)
Aggregate demand?
20% of collection accounted for 90% of use
(2 research libraries over ~4 years)
Each reader his/her book
Each book its reader
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It must change
Add real value in a networked information environment: move to a higher place
Create gravitational pull: long tail issues
Pay attention; seek attention
Fragmentation is the enemy
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http://orweblog.oclc.org
The end