Transcript
Page 1: Global Digital Statistics 2014 by We Are Social

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GLOBAL DIGITAL STATISTICS 2014

WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS

we are social

Page 2: Global Digital Statistics 2014 by We Are Social

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COUNTRIES DETAILED IN THIS REPORT

1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  FRANCE 7  GERMANY 8  INDIA

9  INDONESIA 10  ITALY 11  JAPAN 12  MEXICO 13  NIGERIA 14  POLAND 15  RUSSIA 16  SAUDI ARABIA

17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20  TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES

21!

9!

5!

4!

10!24!

15!

22!

7!19!

12!

20!

8!

13!

1!

16!

23!6!

2!

3!

11!

18!

14!

17!

Page 3: Global Digital Statistics 2014 by We Are Social

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PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS:

[email protected]

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

Page 4: Global Digital Statistics 2014 by We Are Social

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GLOBAL OVERVIEW

Page 5: Global Digital Statistics 2014 by We Are Social

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GLOBAL DATA SNAPSHOT

7,095,476,818

2,484,915,152

1,856,680,860

6,572,950,124

TOTAL WORLD POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

MOBILE SUBSCRIBERS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

52% 48%

35%

26%

93%

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

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SHARE OF GLOBAL USERS BY REGION JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

NORTH AMERICA

5% 11%

11% 5%

CENTRAL AMERICA

3% 4%

3% 3%

SOUTH AMERICA

6% 10%

8% 8%

WESTERN EUROPE

6% 10%

13% 8%

CENTRAL & EASTERN EUROPE

5% 6%

7% 7%

CENTRAL ASIA

2% 1%

1% 2%

EAST ASIA

22% 37%

30% 22%

SOUTH ASIA

23% 6%

8% 18%

MIDDLE EAST

4% 4%

4% 5%

AFRICA

16% 4%

8% 11% OCEANIA

1% 1%

1% 1%

POPULATION

SOCIAL MEDIA USERS

INTERNET USERS

MOBILE SUBSCRIPTIONS

SOUTHEAST ASIA

9% 9%

6% 11%

Page 7: Global Digital Statistics 2014 by We Are Social

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INTERNET PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

NORTH AMERICA

CENTRAL AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

CENTRAL & EASTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

81%!

47%!18%!

37%!

78%!

54%!

48%!

63%!

34%!

29%!

SOUTH ASIA

12%!SOUTHEAST ASIA 25%!

Page 8: Global Digital Statistics 2014 by We Are Social

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INTERNET PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

81%! 78%!

63%!

54%!

48%! 47%!

37%! 35%! 34%!29%!

25%!

18%!

12%!

NO

RTH

AM

ERIC

A

WES

TERN

EU

ROPE

OC

EAN

IA

CEN

TRAL

&

EAST

ERN

EU

ROPE

EAST

AS

IA

SOUT

H

AMER

ICA

MID

DLE

EA

ST

WO

RLD

AV

ERAG

E

CEN

TRAL

AM

ERIC

A

CEN

TRAL

AS

IA

SOUT

HEA

ST

ASIA

AFRI

CA

SOUT

H

ASIA

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SOCIAL PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, Facebook, Tencent, VKontakte

NORTH AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

56%!

44%!7%!

24%!

44%!

33%!

43%!

44%!

34%!

5%!

7%!

26%!

CENTRAL AMERICA

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

CENTRAL & EASTERN EUROPE

Page 10: Global Digital Statistics 2014 by We Are Social

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SOCIAL PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, Facebook, Tencent, VKontakte

56%!

44%! 44%! 44%! 43%!

34%! 33%!

26%! 26%!24%!

7%! 7%!5%!

NO

RTH

AM

ERIC

A

WES

TERN

EU

ROPE

OC

EAN

IA

SOUT

H

AMER

ICA

EAST

AS

IA

CEN

TRAL

AM

ERIC

A

CEN

TRAL

&

EAST

ERN

EU

ROPE

WO

RLD

AV

ERAG

E

SOUT

HEA

ST

ASIA

MID

DLE

EA

ST

AFRI

CA

SOUT

H

ASIA

CEN

TRAL

AS

IA

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

Page 11: Global Digital Statistics 2014 by We Are Social

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ACTIVE USERS BY SOCIAL PLATFORM JAN 2014

• Sources: most recent user data in company press releases, correct as at January 2014

1,184 M

816 M

632 M

400 M

300 M

272 M

259 M

232 M

230 M

220 M

FACEBOOK

QQ

QZONE

WHATSAPP

GOOGLE+

WECHAT

LINKEDIN

TWITTER

TUMBLR

TENCENT WEIBO

SOCIAL NETWORK

MESSENGER / CHAT APP

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MOBILE PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, ITU, CIA

NORTH AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

101%!

124%!67%!

112%!

129%!

151%!

92%!

94%!

89%!

90%!

72%!

109%!

CENTRAL AMERICA

CENTRAL & EASTERN EUROPE

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MOBILE PENETRATION BY REGION JAN 2014

• Sources: US Census Bureau, ITU, CIA

151%!

129%!124%!

112%! 109%!101%!

94%! 93%! 92%! 90%! 89%!

72%!67%!

CEN

TRAL

&

EAST

ERN

EU

ROPE

WES

TERN

EU

ROPE

SOUT

H

AMER

ICA

MID

DLE

EA

ST

SOUT

HEA

ST

ASIA

NO

RTH

AM

ERIC

A

OC

EAN

IA

WO

RLD

AV

ERAG

E

EAST

AS

IA

CEN

TRAL

AS

IA

CEN

TRAL

AM

ERIC

A

SOUT

H

ASIA

AFRI

CA

Page 14: Global Digital Statistics 2014 by We Are Social

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MOBILE BROADBAND PENETRATION JAN 2014

• Sources: US Census Bureau, International Telecommunication Union

NORTH AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

72%!

23%!7%!

13%!

55%!

39%!

28%!

66%!

8%!

16%!

4%!

18%!

CENTRAL AMERICA

CENTRAL & EASTERN EUROPE

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MOBILE BROADBAND PENETRATION JAN 2014

• Sources: US Census Bureau, International Telecommunication Union

72%!

66%!

55%!

39%!

28%!

23%! 21%!18%! 16%!

13%!

8%! 7%!4%!

NO

RTH

AM

ERIC

A

OC

EAN

IA

WES

TERN

EU

ROPE

CEN

TRAL

&

EAST

ERN

EU

ROPE

EAST

AS

IA

SOUT

H

AMER

ICA

WO

RLD

AV

ERAG

E

SOUT

HEA

ST

ASIA

CEN

TRAL

AS

IA

MID

DLE

EA

ST

CEN

TRAL

AM

ERIC

A

AFRI

CA

SOUT

H

ASIA

Page 16: Global Digital Statistics 2014 by We Are Social

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MOBILE BROADBAND SUBSCRIPTIONS JAN 2014

• Source: International Telecommunication Union

NORTH AMERICA

SOUTH AMERICA

AFRICA

MIDDLE EAST

WESTERN EUROPE

EAST ASIA

OCEANIA

CENTRAL ASIA

SOUTH ASIA

SOUTHEAST ASIA

252M!

93M !83M !

37M !

228M!

127M!

444M!

24M !

15M !

18M !

61M !

112M!

CENTRAL AMERICA

CENTRAL & EASTERN EUROPE

Page 17: Global Digital Statistics 2014 by We Are Social

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NORTH AMERICA

351,300,266

284,093,742

197,033,600

353,899,984

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

82%

81%

56%

18%

101%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 18: Global Digital Statistics 2014 by We Are Social

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CENTRAL AMERICA

195,127,178

66,034,487

66,951,880

173,787,140

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

71%

34%

34%

89%

29%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 19: Global Digital Statistics 2014 by We Are Social

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SOUTH AMERICA

408,157,815

193,655,950

179,145,980

508,079,743

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

83%

47%

44%

17%

124%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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WESTERN EUROPE

416,767,521

326,197,681

185,034,740

538,572,700

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

77%

78%

44%

23%

129%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 21: Global Digital Statistics 2014 by We Are Social

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CENTRAL & EASTERN EUROPE

323,365,917

174,727,847

106,440,000

486,919,115

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

68%

54%

33%

32%

151%

• Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU

Page 22: Global Digital Statistics 2014 by We Are Social

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MIDDLE EAST

279,192,238

102,346,717

66,900,000

311,419,837

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

72%

37%

24%

28%

112%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 23: Global Digital Statistics 2014 by We Are Social

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AFRICA

1,125,664,947

205,185,547

79,851,240

750,257,377

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

39%

67%

61%

7%

18%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 24: Global Digital Statistics 2014 by We Are Social

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CENTRAL ASIA

113,197,987

32,444,899

5,740,000

102,433,527

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

38%

29%

90%

62%

5%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 25: Global Digital Statistics 2014 by We Are Social

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SOUTH ASIA

1,630,919,286

188,303,759

112,696,000

1,173,703,583

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

31% 69%

72%

7%

12%

• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

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EAST ASIA

1,584,806,482

756,093,363

678,728,200

1,451,087,957

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

56%

48%

43%

92%

44%

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

Page 27: Global Digital Statistics 2014 by We Are Social

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SOUTHEAST ASIA

630,551,581

155,173,606

161,996,000

688,607,654

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

45%

25%

26%

55%

109%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 28: Global Digital Statistics 2014 by We Are Social

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OCEANIA

36,425,600

23,025,488

16,163,220

34,181,507

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL NETWORK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

SOCIAL NETWORKING PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

71%

63%

44%

94%

29%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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INTERNET PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

87%!

80%!

49%!

73%!

81%!

83%!

58%!

84%!

86%!

55%!

41%!

32%!

79%!

84%!

42%!

53%!

15%!

38%! 12%!

45%!

CANADA

USA

MEXICO

BRAZIL

ARGENTINA SOUTH AFRICA

NIGERIA

SAUDI ARABIA

INDIA

CHINA

SOUTH KOREA

JAPAN

AUSTRALIA

SINGAPORE

TURKEY

UK

FRANCE

ITALY

GERMANY

INDONESIA

65%!POLAND

26%! THAILAND

83%!

UAE

53%!

RUSSIA

Page 30: Global Digital Statistics 2014 by We Are Social

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INTERNET PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%!

73%!

65%!

58%!55%!

53%! 53%!49%!

45%! 44%!41%!

38%!35%!

32%!

26%!

15%!12%!

UK

CAN

ADA

GER

MAN

Y

SOUT

H K

ORE

A

FRAN

CE

UAE

AUST

RALI

A

USA

JAPA

N

SIN

GAP

ORE

POLA

ND

ITAL

Y

ARG

ENTI

NA

RUSS

IA

SAUD

I ARA

BIA

BRAZ

IL

TURK

EY

CH

INA

SOUT

H A

FRIC

A

MEX

ICO

WO

RLD

AVE

RAG

E

NIG

ERIA

THAI

LAN

D

IND

ON

ESIA

IND

IA

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TIME SPENT ON THE INTERNET JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

6.1!

5.6!

5.5!

5.4!

5.3!

5.2!

5.2!

5.2!

5.1!

5.0!

5.0!

4.9!

4.9!

4.9!

4.9!

4.8!

4.7!

4.5!

4.5!

4.2!

4.1!

3.8!

3.5!

3.5!

2.4!

2.5!

2.5!

3.2!

2.0!

2.4!

3.0!

3.4!

3.1!

1.4!

3.0!

1.4!

2.6!

1.9!

1.9! 2.1!

2.0!

1.9!

1.7!

1.5!

1.0!

1.5!

1.0!

1.6!

BRAZ

IL

SOUT

H AF

RIC

A

IND

ONE

SIA

MEX

ICO

SING

APO

RE

USA

UAE

ARG

ENTI

NA

THAI

LAND

POLA

ND

SAUD

I ARA

BIA

RUSS

IA

IND

IA

CAN

ADA

TURK

EY

WEI

GHT

ED

AVER

AGE

ITALY

CHI

NA

AUST

RALIA

UK

FRAN

CE

GER

MAN

Y

JAPA

N

SOUT

H KO

REA

NIG

ERIA

ACCESS THROUGH LAPTOP / DESKTOP

ACCESS THROUGH MOBILE DEVICE

N/A !

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SOCIAL PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, Tencent, Facebook, VKontakte

57%!

56%!

43%!

59%!

57%!

42%!

42%!

35%!

55%!

56%!

20%!

6%!

17%!

27%!

46%!

33%!

28%!

25%!

43%! 7%!

45%!

CANADA

USA

MEXICO

BRAZIL

ARGENTINA SOUTH AFRICA

NIGERIA

SAUDI ARABIA

INDIA

CHINA

SOUTH KOREA

JAPAN

AUSTRALIA

SINGAPORE

TURKEY

UK

FRANCE

ITALY

GERMANY

INDONESIA

31%!POLAND

36%! THAILAND

80%!

UAE

RUSSIA

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

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SOCIAL PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

CANADA

USA

MEXICO

BRAZIL

ARGENTINA SOUTH AFRICA

NIGERIA

SAUDI ARABIA

INDIA

CHINA

SOUTH KOREA

JAPAN

AUSTRALIA

SINGAPORE

TURKEY

UK

FRANCE

ITALY

GERMANY

POLAND

THAILAND

UAE

RUSSIA

73%!

15%!

70%!

58%!

74%!

42%!

25%!12%!

81%!

51%!

44%!54%!

N/A !

40%!

48%!

54%!

50%!

76%! 56%!

68%!74%!

82%!

75%!

37%!

INDONESIA

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

Page 34: Global Digital Statistics 2014 by We Are Social

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SOCIAL PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, Tencent, Facebook, VKontakte

80%!

59%! 57%! 57%! 56%! 56%! 55%!

46%! 45%! 43%! 43%! 42%! 42%!

36%! 35%! 33%!31%!

28%! 27%! 26%! 25%!

20%!17%!

7%! 6%!

UAE

SIN

GAP

ORE

AUST

RALI

A

UK

ARG

ENTI

NA

USA

CAN

ADA

CH

INA

TURK

EY

MEX

ICO

BRAZ

IL

FRAN

CE

ITAL

Y

THAI

LAN

D

GER

MAN

Y

RUSS

IA

POLA

ND

SAUD

I ARA

BIA

SOUT

H K

ORE

A

WO

RLD

AVE

RAG

E

IND

ON

ESIA

SOUT

H A

FRIC

A

JAPA

N

IND

IA

NIG

ERIA

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

Page 35: Global Digital Statistics 2014 by We Are Social

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SOCIAL PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

82%! 81%!

76%! 75%! 74%! 74%! 73%!70%!

68%!

58%!56%!

54%! 54%!51%! 50%!

48%!44%! 42%!

40%! 39%! 37%!

25%!

15%!12%!

CAN

ADA

UAE

UK

USA

SOUT

H K

ORE

A

GER

MAN

Y

AUST

RALI

A

SIN

GAP

ORE

FRAN

CE

JAPA

N

POLA

ND

ITAL

Y

ARG

ENTI

NA

SAUD

I ARA

BIA

RUSS

IA

BRAZ

IL

TURK

EY

CH

INA

SOUT

H A

FRIC

A

WEI

GH

TED

AV

ERAG

E

MEX

ICO

THAI

LAN

D

IND

ON

ESIA

IND

IA

NIG

ERIA

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

N/A !

Page 36: Global Digital Statistics 2014 by We Are Social

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TIME SPENT ON SOCIAL MEDIA JAN 2014

• Source: GlobalWebIndex Wave 11

4.3!

3.8!3.7!

3.3!3.1! 3.0!

2.9!2.8!

2.5! 2.5! 2.4!2.3! 2.3!

2.2! 2.2!2.1! 2.0!

1.9!

1.6!1.5! 1.5! 1.4!

1.0!

0.8!

ARG

ENTI

NA

MEX

ICO

THAI

LAN

D

UAE

BRAZ

IL

SOUT

H A

FRIC

A

IND

ON

ESIA

SAUD

I ARA

BIA

TURK

EY

ITAL

Y

IND

IA

CAN

ADA

USA

RUSS

IA

SIN

GAP

ORE

AUST

RALI

A

WEI

GH

TED

AV

ERAG

E

UK

POLA

ND

CH

INA

FRAN

CE

GER

MAN

Y

SOUT

H K

ORE

A

JAPA

N

NIG

ERIA

N/A !

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

Page 37: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 37 We Are Social

MOBILE PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

130%!

103%!

134%!

148%!

110%!

109%!

158%!

133%!

76%!

138%!

141%!

65%!

109%!

110%!

89%!

184%!

197%!

112%!

87%! 73%!

84%!

CANADA

USA

MEXICO

BRAZIL

ARGENTINA SOUTH AFRICA

NIGERIA

SAUDI ARABIA

INDIA

CHINA

SOUTH KOREA

JAPAN

AUSTRALIA

SINGAPORE

TURKEY

UK

FRANCE

ITALY

GERMANY

INDONESIA

132%!POLAND

125%! THAILAND

252%!

UAE

RUSSIA

Page 38: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 38 We Are Social

MOBILE PENETRATION BY COUNTRY JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

252%!

197%!

184%!

158%!

148%!

141%!

138%!

134%!

133%!

132%!

130%!

125%!

112%!

110%!

110%!

109%!

109%!

103%!

93%!

89%!

87%!

84%!

76%!

73%!

65%!

UAE

SAUD

I ARA

BIA

RUSS

IA

ITAL

Y

SIN

GAP

ORE

SOUT

H A

FRIC

A

ARG

ENTI

NA

BRAZ

IL

GER

MAN

Y

POLA

ND

UK

THAI

LAN

D

IND

ON

ESIA

AUST

RALI

A

SOUT

H K

ORE

A

FRAN

CE

JAPA

N

USA

WO

RLD

AVE

RAG

E

CH

INA

MEX

ICO

TURK

EY

CAN

ADA

IND

IA

NIG

ERIA

Page 39: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 39 We Are Social

INDIVIDUAL COUNTRY SNAPSHOTS

Page 40: Global Digital Statistics 2014 by We Are Social

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ARGENTINA

Page 41: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 41 We Are Social

ARGENTINA: DATA SNAPSHOT

42,610,981

23,543,412

24,000,000

58,599,390

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

93%

55%

56%

138%

7%!

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 42: Global Digital Statistics 2014 by We Are Social

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ARGENTINA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 11M 42%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

3H 25M

Page 43: Global Digital Statistics 2014 by We Are Social

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ARGENTINA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

54% 4H 17M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

59%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

21%

Page 44: Global Digital Statistics 2014 by We Are Social

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ARGENTINA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

95%

90%

67%

51%

31%

25%

65%

56%

27%

23%

11%

8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

BADOO

USED IN THE PAST MONTH

OWN AN ACCOUNT

Page 45: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 45 We Are Social

ARGENTINA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

31% 86%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

85%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

25%

Page 46: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 46 We Are Social

AUSTRALIA

Page 47: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 47 We Are Social

AUSTRALIA: DATA SNAPSHOT

22,262,501

18,129,727

12,800,000

24,400,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

89%

81%

57%

110%

11%!

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 48: Global Digital Statistics 2014 by We Are Social

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AUSTRALIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 30M 59%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 40M

Page 49: Global Digital Statistics 2014 by We Are Social

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AUSTRALIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

73% 2H 05M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

55%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

14%

Page 50: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 50 We Are Social

AUSTRALIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

89%

81%

42%

30%

23%

15%

62%

53%

14%

14%

11%

7%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

Page 51: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 51 We Are Social

AUSTRALIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

65% 90%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

78%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

41%

Page 52: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 52 We Are Social

BRAZIL

Page 53: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 53 We Are Social

BRAZIL: DATA SNAPSHOT

201,009,622

99,357,737

86,000,000

268,440,423

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

85%

49%

43%

15%

134%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 54: Global Digital Statistics 2014 by We Are Social

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BRAZIL: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

6H 03M 39%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 26M

Page 55: Global Digital Statistics 2014 by We Are Social

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BRAZIL: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

48% 3H 08M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

59%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

24%

Page 56: Global Digital Statistics 2014 by We Are Social

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BRAZIL: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

94%

75%

56%

54%

39%

72%

57%

28%

21%

13%

12%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

ORKUT

Page 57: Global Digital Statistics 2014 by We Are Social

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BRAZIL: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

26% 89%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

82%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

30%

Page 58: Global Digital Statistics 2014 by We Are Social

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CANADA

Page 59: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 59 We Are Social

CANADA: DATA SNAPSHOT

34,568,211

29,760,764

19,000,000

26,263,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

81%

86%

55%

76%

19%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 60: Global Digital Statistics 2014 by We Are Social

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CANADA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 53M 58%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 51M

Page 61: Global Digital Statistics 2014 by We Are Social

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CANADA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

82% 2H 19M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

46%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

9%

Page 62: Global Digital Statistics 2014 by We Are Social

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CANADA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

91%

85%

46%

45%

30%

26%

66%

57%

22%

13%

11%

10%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

PINTEREST

Page 63: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 63 We Are Social

CANADA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

56% 89%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

77%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

27%

Page 64: Global Digital Statistics 2014 by We Are Social

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CHINA

Page 65: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 65 We Are Social

CHINA: DATA SNAPSHOT

1,349,585,838

590,560,000

623,300,000

1,206,553,000

TOTAL POPULATION

INTERNET USERS

ACTIVE QZONE USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

QZONE PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

51%

44%

46%

89%

49%

• Sources: US Census Bureau, CNNIC, Tencent, ITU

Page 66: Global Digital Statistics 2014 by We Are Social

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CHINA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 31M 43%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 55M

Page 67: Global Digital Statistics 2014 by We Are Social

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CHINA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

42% 1H 30M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

51%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

24%

Page 68: Global Digital Statistics 2014 by We Are Social

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CHINA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

83%

76%

75%

74%

56%

87%

62%

53%

51%

51%

35%

ANY SOCIAL NETWORK

SINA WEIBO

QZONE

TENCENT WEIBO

TENCENT

YOUKU

Page 69: Global Digital Statistics 2014 by We Are Social

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CHINA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

47% 96%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

98%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

69%

Page 70: Global Digital Statistics 2014 by We Are Social

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FRANCE

Page 71: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 71 We Are Social

FRANCE: DATA SNAPSHOT

65,951,611

54,473,474

28,000,000

72,180,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

86%

83%

42%

14%

109%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 72: Global Digital Statistics 2014 by We Are Social

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FRANCE: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 07M 54%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

0H 58M

Page 73: Global Digital Statistics 2014 by We Are Social

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FRANCE: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

68% 1H 29M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

41%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

10%

Page 74: Global Digital Statistics 2014 by We Are Social

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FRANCE: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

85%

74%

35%

24%

23%

13%

55%

43%

11%

10%

5%

5%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

VIADEO

Page 75: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 75 We Are Social

FRANCE: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

42% 88%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

74%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

26%

Page 76: Global Digital Statistics 2014 by We Are Social

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GERMANY

Page 77: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 77 We Are Social

GERMANY: DATA SNAPSHOT

81,147,265

68,296,919

28,000,000

107,700,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

74%

84%

35%

26%

133%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 78: Global Digital Statistics 2014 by We Are Social

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GERMANY: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

3H 46M 62%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 27M

Page 79: Global Digital Statistics 2014 by We Are Social

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GERMANY: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

74% 1H 25M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

46%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

13%

Page 80: Global Digital Statistics 2014 by We Are Social

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GERMANY: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

81%

72%

32%

21%

8%

7%

52%

45%

8%

7%

2%

2%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

OTHER

INSTAGRAM

Page 81: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 81 We Are Social

GERMANY: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

40% 88%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

76%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

32%

Page 82: Global Digital Statistics 2014 by We Are Social

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INDIA

Page 83: Global Digital Statistics 2014 by We Are Social

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INDIA: DATA SNAPSHOT

1,220,800,359

151,598,994

90,000,000

893,862,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

31%

73%

69%

12%

7%

• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

Page 84: Global Digital Statistics 2014 by We Are Social

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INDIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 54M 11%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 36M

Page 85: Global Digital Statistics 2014 by We Are Social

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INDIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

12% 2H 26M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

57%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

29%

Page 86: Global Digital Statistics 2014 by We Are Social

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INDIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

94%

78%

67%

54%

51%

72%

55%

35%

30%

24%

17%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

ORKUT

Page 87: Global Digital Statistics 2014 by We Are Social

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INDIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

13% 95%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

91%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

54%

Page 88: Global Digital Statistics 2014 by We Are Social

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INDONESIA

Page 89: Global Digital Statistics 2014 by We Are Social

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INDONESIA: DATA SNAPSHOT

251,160,124

38,191,873

62,000,000

281,963,665

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

51%

25%

112%

49%

15%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 90: Global Digital Statistics 2014 by We Are Social

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INDONESIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 27M 14%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 30M

Page 91: Global Digital Statistics 2014 by We Are Social

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INDONESIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

15% 2H 54M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

74%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

32%

Page 92: Global Digital Statistics 2014 by We Are Social

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INDONESIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

93%

80%

74%

39%

32%

79%

59%

41%

33%

15%

12%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

Page 93: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 93 We Are Social

INDONESIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

14% 94%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

95%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

57%

Page 94: Global Digital Statistics 2014 by We Are Social

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ITALY

Page 95: Global Digital Statistics 2014 by We Are Social

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ITALY: DATA SNAPSHOT

61,482,297

35,531,527

26,000,000

97,226,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

68%

58%

42%

32%

158%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 96: Global Digital Statistics 2014 by We Are Social

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ITALY: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 42M 46%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 59M

Page 97: Global Digital Statistics 2014 by We Are Social

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ITALY: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

54% 2H 29M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

47%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

16%

Page 98: Global Digital Statistics 2014 by We Are Social

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ITALY: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

92%

83%

53%

41%

24%

17%

61%

49%

16%

15%

9%

8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

Page 99: Global Digital Statistics 2014 by We Are Social

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ITALY: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

41% 92%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

84%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

30%

Page 100: Global Digital Statistics 2014 by We Are Social

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JAPAN

Page 101: Global Digital Statistics 2014 by We Are Social

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JAPAN: DATA SNAPSHOT

127,253,075

100,684,474

22,000,000

138,362,823

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

91%

79%

109%

9%!

17%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 102: Global Digital Statistics 2014 by We Are Social

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JAPAN: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

3H 27M 48%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 01M

Page 103: Global Digital Statistics 2014 by We Are Social

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JAPAN: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

58% 0H 45M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

11%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

5%

Page 104: Global Digital Statistics 2014 by We Are Social

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JAPAN: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

66%

39%

38%

25%

17%

2%

42%

22%

22%

8%

2%

1%

ANY SOCIAL NETWORK

TWITTER

FACEBOOK

MIXI

GOOGLE+

TUMBLR

Page 105: Global Digital Statistics 2014 by We Are Social

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JAPAN: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

25% 89%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

81%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

44%

Page 106: Global Digital Statistics 2014 by We Are Social

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MEXICO

Page 107: Global Digital Statistics 2014 by We Are Social

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MEXICO: DATA SNAPSHOT

116,220,947

44,173,551

50,000,000

100,785,917

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

78%

38%

43%

87%

22%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 108: Global Digital Statistics 2014 by We Are Social

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MEXICO: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 22M 33%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

3H 10M

Page 109: Global Digital Statistics 2014 by We Are Social

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MEXICO: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

37% 3H 46M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

59%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

21%

Page 110: Global Digital Statistics 2014 by We Are Social

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MEXICO: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

94%

74%

62%

36%

28%

72%

61%

29%

27%

12%

8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

Page 111: Global Digital Statistics 2014 by We Are Social

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MEXICO: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

37% 95%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

91%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

39%

Page 112: Global Digital Statistics 2014 by We Are Social

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NIGERIA

Page 113: Global Digital Statistics 2014 by We Are Social

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NIGERIA: DATA SNAPSHOT

174,507,539

55,930,391

11,200,000

114,000,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

50%

32%

65%

50%

6%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 114: Global Digital Statistics 2014 by We Are Social

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POLAND

Page 115: Global Digital Statistics 2014 by We Are Social

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POLAND: DATA SNAPSHOT

38,383,809

24,969,935

11,800,000

50,840,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

61%

65%

31%

39%

132%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 116: Global Digital Statistics 2014 by We Are Social

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POLAND: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 59M 45%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 21M

Page 117: Global Digital Statistics 2014 by We Are Social

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POLAND: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

56% 1H 37M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

27%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

9%

Page 118: Global Digital Statistics 2014 by We Are Social

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POLAND: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

90%

74%

55%

46%

18%

12%

77%

59%

29%

26%

10%

5%

ANY SOCIAL NETWORK

FACEBOOK

NASZAKLASA

GOOGLE+

TWITTER

LINKEDIN

Page 119: Global Digital Statistics 2014 by We Are Social

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POLAND: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

35% 90%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

78%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

28%

Page 120: Global Digital Statistics 2014 by We Are Social

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RUSSIA

Page 121: Global Digital Statistics 2014 by We Are Social

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RUSSIA: DATA SNAPSHOT

142,500,482

75,926,004

46,800,000

261,886,329

TOTAL POPULATION

INTERNET USERS

ACTIVE VKONTAKTE USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

VKONTAKTE PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

74%

53%

33%

26%

184%

• Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU

Page 122: Global Digital Statistics 2014 by We Are Social

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RUSSIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 56M 36%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 22M

Page 123: Global Digital Statistics 2014 by We Are Social

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RUSSIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

50% 2H 11M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

46%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

12%

Page 124: Global Digital Statistics 2014 by We Are Social

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RUSSIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

94%

75%

69%

68%

52%

39%

80%

52%

44%

41%

24%

18%

ANY SOCIAL NETWORK

VKONTAKTE

ODNOKLASSNIKI

FACEBOOK

GOOGLE+

TWITTER

Page 125: Global Digital Statistics 2014 by We Are Social

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RUSSIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

36% 93%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

82%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

39%

Page 126: Global Digital Statistics 2014 by We Are Social

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SAUDI ARABIA

Page 127: Global Digital Statistics 2014 by We Are Social

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SAUDI ARABIA: DATA SNAPSHOT

26,939,583

14,328,632

7,600,000

53,012,322

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

82%

53%

28%

18%

197%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 128: Global Digital Statistics 2014 by We Are Social

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SAUDI ARABIA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 57M 47%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

3H 01M

Page 129: Global Digital Statistics 2014 by We Are Social

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SAUDI ARABIA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

51% 2H 48M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

51%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

20%

Page 130: Global Digital Statistics 2014 by We Are Social

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SAUDI ARABIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

94%

89%

77%

75%

33%

31%

66%

55%

41%

32%

16%

13%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN

Page 131: Global Digital Statistics 2014 by We Are Social

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SAUDI ARABIA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

73% 89%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

83%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

31%

Page 132: Global Digital Statistics 2014 by We Are Social

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SINGAPORE

Page 133: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 133 We Are Social

SINGAPORE: DATA SNAPSHOT

5,460,302

3,971,318

3,200,000

8,063,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

JAN 2014

100%

73%

59%

148%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 134: Global Digital Statistics 2014 by We Are Social

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SINGAPORE: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 16M 64%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 57M

Page 135: Global Digital Statistics 2014 by We Are Social

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SINGAPORE: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

70% 2H 10M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

49%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

18%

Page 136: Global Digital Statistics 2014 by We Are Social

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SINGAPORE: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

96%

92%

54%

45%

36%

25%

68%

59%

19%

18%

13%

12%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

Page 137: Global Digital Statistics 2014 by We Are Social

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SINGAPORE: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

72% 96%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

87%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

44%

Page 138: Global Digital Statistics 2014 by We Are Social

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SOUTH AFRICA

Page 139: Global Digital Statistics 2014 by We Are Social

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SOUTH AFRICA: DATA SNAPSHOT

48,601,098

20,012,275

9,800,000

68,394,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

62%

41%

20%

38%

141%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 140: Global Digital Statistics 2014 by We Are Social

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SOUTH AFRICA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 37M 38%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 29M

Page 141: Global Digital Statistics 2014 by We Are Social

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SOUTH AFRICA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

40% 3H 02M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

59%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

19%

Page 142: Global Digital Statistics 2014 by We Are Social

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SOUTH AFRICA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

92%

69%

62%

49%

34%

81%

71%

35%

35%

25%

13%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

PINTEREST

Page 143: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 143 We Are Social

SOUTH AFRICA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

40% 92%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

89%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

30%

Page 144: Global Digital Statistics 2014 by We Are Social

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SOUTH KOREA

Page 145: Global Digital Statistics 2014 by We Are Social

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SOUTH KOREA: DATA SNAPSHOT

48,955,203

41,091,681

13,000,000

53,624,427

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

83%

84%

27%

110%

17%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 146: Global Digital Statistics 2014 by We Are Social

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SOUTH KOREA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

3H 27M 75%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 35M

Page 147: Global Digital Statistics 2014 by We Are Social

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SOUTH KOREA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

74% 1H 01M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

37%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

17%

Page 148: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 148 We Are Social

SOUTH KOREA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

84%

75%

56%

38%

33%

8%

48%

36%

22%

7%

7%

1%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

ME2DAY

NATE CONNECT

Page 149: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 149 We Are Social

SOUTH KOREA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

73% 94%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

94%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

56%

Page 150: Global Digital Statistics 2014 by We Are Social

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THAILAND

Page 151: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 151 We Are Social

THAILAND: DATA SNAPSHOT

67,448,120

17,779,139

24,000,000

84,075,036

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

34%

26%

36%

125%

66%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 152: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 152 We Are Social

THAILAND: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 07M 24%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

3H 04M

Page 153: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 153 We Are Social

THAILAND: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

25% 3H 39M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

50%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

36%

Page 154: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 154 We Are Social

THAILAND: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

96%

69%

57%

40%

23%

76%

68%

36%

32%

22%

7%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

Page 155: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 155 We Are Social

THAILAND: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

31% 95%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

94%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

51%

Page 156: Global Digital Statistics 2014 by We Are Social

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TURKEY

Page 157: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 157 We Are Social

TURKEY: DATA SNAPSHOT

80,694,485

35,990,932

36,000,000

68,000,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

72%

45%

45%

84%

28%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 158: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 158 We Are Social

TURKEY: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 51M 36%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 53M

Page 159: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 159 We Are Social

TURKEY: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

44% 2H 32M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

51%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

26%

Page 160: Global Digital Statistics 2014 by We Are Social

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TURKEY: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

93%

72%

70%

33%

26%

75%

60%

34%

28%

11%

11%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

Page 161: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 161 We Are Social

TURKEY: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

30% 95%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

92%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

43%

Page 162: Global Digital Statistics 2014 by We Are Social

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UNITED ARAB EMIRATES

Page 163: Global Digital Statistics 2014 by We Are Social

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UAE: DATA SNAPSHOT

5,473,972

4,517,169

4,400,000

13,775,252

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

84%

83%

80%

16%

252%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 164: Global Digital Statistics 2014 by We Are Social

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UAE: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 12M 71%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 57M

Page 165: Global Digital Statistics 2014 by We Are Social

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UAE: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

81% 3H 17M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

52%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

22%

Page 166: Global Digital Statistics 2014 by We Are Social

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UAE: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

96%

93%

73%

64%

49%

26%

67%

53%

32%

27%

22%

10%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

Page 167: Global Digital Statistics 2014 by We Are Social

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UAE: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

74% 90%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

82%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

38%

Page 168: Global Digital Statistics 2014 by We Are Social

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UNITED KINGDOM

Page 169: Global Digital Statistics 2014 by We Are Social

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UK: DATA SNAPSHOT

63,395,574

54,861,245

36,000,000

82,109,000

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

80%

87%

57%

20%

130%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 170: Global Digital Statistics 2014 by We Are Social

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UK: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

4H 11M 64%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

1H 32M

Page 171: Global Digital Statistics 2014 by We Are Social

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UK: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

76% 1H 51M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

45%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

9%

Page 172: Global Digital Statistics 2014 by We Are Social

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UK: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

87%

79%

44%

33%

22%

13%

63%

54%

24%

10%

9%

7%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

Page 173: Global Digital Statistics 2014 by We Are Social

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UK: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

62% 87%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

73%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

39%

Page 174: Global Digital Statistics 2014 by We Are Social

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UNITED STATES OF AMERICA

Page 175: Global Digital Statistics 2014 by We Are Social

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USA: DATA SNAPSHOT

316,668,567

254,295,536

178,000,000

327,577,529

TOTAL POPULATION

INTERNET USERS

ACTIVE FACEBOOK USERS

ACTIVE MOBILE SUBSCRIPTIONS

URBAN

INTERNET PENETRATION

FACEBOOK PENETRATION

MOBILE PENETRATION

RURAL

JAN 2014

82%

80%

56%

18%

103%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 176: Global Digital Statistics 2014 by We Are Social

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USA: INTERNET INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

5H 13M 60%

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

2H 25M

Page 177: Global Digital Statistics 2014 by We Are Social

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USA: SOCIAL INDICATORS JAN 2014

• Sources: US Census Bureau, GlobalWebIndex Wave 11

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

75% 2H 17M

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

54%

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

15%

Page 178: Global Digital Statistics 2014 by We Are Social

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USA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

92%

85%

46%

44%

33%

30%

67%

56%

22%

17%

16%

11%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

PINTEREST

LINKEDIN

Page 179: Global Digital Statistics 2014 by We Are Social

wearesocial.sg • @wearesocialsg • 179 We Are Social

USA: SMARTPHONE USAGE JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

56% 94%

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

77%

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

46%

Page 180: Global Digital Statistics 2014 by We Are Social

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DATA SOURCES USED IN THIS REPORT

Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014.

Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013).

Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).

Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013.

Page 181: Global Digital Statistics 2014 by We Are Social

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FIND OUT MORE AT WEARESOCIAL.SG

Page 182: Global Digital Statistics 2014 by We Are Social

Making Friends & Influencing People • 45 We Are Social

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT [email protected].

FIND OUT MORE AT WEARESOCIAL.SG.

Page 183: Global Digital Statistics 2014 by We Are Social

Making Friends & Influencing People • 46 We Are Social

WE ARE SOCIAL SINGAPORE

SIMON KEMP, MANAGING DIRECTOR

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG


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