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GLOBAL FOOTWEAR MARKET: TRENDS,
DEVELOPMENTS AND PROSPECTS
18TH JUNE 2014
ROY ZHOU
CLIENT DEVELOPMENT EXECUTIVE
EUROMONITOR INTERNATIONAL
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INTRODUCTION AND GLOBAL PICTURE
KEY GLOBAL TRENDS
ZOOMING IN ON CHINA
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Where footwear fits in the global consumer goods world
INTRODUCTION AND GLOBAL PICTURE
Alcoholic Drinks
Non-AlcoholicDrinks
Tobacco
ConsumerElectronics
Home and Garden
Apparel
Packaged Food
Global retail sales 2013 (US$ million)
2.4 tn
1.5 tn
1.0 tn
899 bn
863 bn
717 bn
717 bnHome Care
Toys and Games
Tissue and Hygiene
Consumer Health
Footwear
Beauty and PersonalCare
Personal Accessoriesand Eyewear
680 bn
484 bn
375 bn
221 bn
180 bn
167 bn
165 bn
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Global footwear market continues to grow
INTRODUCTION AND GLOBAL PICTURE
0
1
2
3
4
5
6
7
8
0
100
200
300
400
500
600
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
% Y
ear-
on
-Yea
r G
row
th
Ret
ail
Sa
les,
US
$ b
illi
on
Global Footwear Market Growth 2009-2018
Footwear Market Size Footwear Markeet Size Growth
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67US$ billion
212 US$
52 US$ billion
38 US$
21 US$ billion
145 US$
Top 3 markets account for almost 40% of global sales
INTRODUCTION AND GLOBAL PICTURE
Total value market size
Per capita spend
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Footwear volume trends
INTRODUCTION AND GLOBAL PICTURE
2012 % Growth
Units per Capita
> 9.0
5.0-8.9
2.0-4.9
0.0-1.9
< 0.0
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0
50
100
150
200
250
Women'sFootwear
Men'sFootwear
Children'sFootwear
US
$ b
illi
on
Global Footwear Market Size by Category 2013-18
2013 2013-18 Growth
Global Footwear Market Category
Shares 2013
Women’s footwear still dominates sales
INTRODUCTION AND GLOBAL PICTURE
Men’s Footwear
34%
Women’s Footwear
53%
Children’s Footwear
12%
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Sports footwear outperforms the market
GLOBAL FOOTWEAR MARKET: TRENDS, DEVELOPMENTS AND PROSPECTS
Europe: Sports Footwear Market 2013
Performance44%
Outdoor15%
Sports-inspired
41%
0%
2%
4%
% y
ea
r-o
n-y
ea
r
gr
ow
th
Sports Footwear Forecast Growth
Footwear Sports Footwear
Global Footwear Market 2013
Sports26%
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0
10
20
30
40
50
60
2013 2014 2015 2016 2017 2018
US
$ b
illi
on
Europe: Sports Footwear Forecast Growth 2013-18
Performance Outdoor Sports-inspired Footwear
Performance and sports-inspired hold the greatest potential
EUROMONITOR INTERNATIONAL
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INTRODUCTION AND GLOBAL PICTURE
KEY GLOBAL TRENDS
ZOOMING IN ON CHINA
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Post-recession Polarisation
Luxury
Economy
Post-recession polarisation in developed markets
KEY GLOBAL TRENDS
-5
0
5
10
15
2008-09 2009-10 2010-11 2011-12 2012-13
% y
ear-
on
-yea
r g
row
th
Western Europe: Brand Sales Growth vs Footwear Growth
2008-2013
Footwear
Prada
H&M
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Fast Fashion
Private Label
Value fashion booms
KEY GLOBAL TRENDS
Declining unit prices
Rising volumes
Growth of value
formats
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Tesco F&F
Stand-alone stores
Fashion trends
Collaborations/ Sponsorship
Social media
Brand Segmentation
Private label: flexing stronger fashion credentials
KEY GLOBAL TRENDS
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E-tailing innovation focuses on footwear
KEY GLOBAL TRENDS
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INTRODUCTION AND GLOBAL PICTURE
KEY GLOBAL TRENDS
ZOOMING IN ON ASIA PACIFIC AND CHINA
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Asia Pacific value sales account for almost US$100 billion
ZOOMING IN ON ASIA PACIFIC AND CHINA
Asia Pacific coverage
China
Hong Kong, China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
Taiwan
Thailand
Vietnam
US$ 98 bnAsia Pacific footwear
market sales 2013
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A brief look at footwear market structure in China
ZOOMING IN ON ASIA PACIFIC AND CHINA
Children's Footwear
11%
Men's Footwear
36%
Women's Footwear
53%
Footwear Sales Breakdown by Category 2013
Total market size in China
52US$ billion
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0 0.5 1 1.5 2 2.5 3 3.5
Teenmix
Aokang
Daphne
adidas
Belle
Nike
% Market Share
Mix of local and global heavyweights dominate Chinese footwear
ZOOMING IN ON ASIA PACIFIC AND CHINA
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Distribution Patterns: Footwear Route to Market
ZOOMING IN ON ASIA PACIFIC AND CHINA
Footwear
Unorganised Retail
Sports Goods Specialists
Internet Retailing
Apparel and Footwear Specialist Retailers
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0
2
4
6
8
10
12
2008 2009 2010 2011 2012 2013
% S
ha
re o
f T
ota
l D
istr
ibu
tio
n
Footwear Internet Sales 2008-2013
Internet Retail Shift: Store to Web Gaining Momentum
ZOOMING IN ON ASIA PACIFIC AND CHINA
Negligible Presence
10.7%
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Continued growth going forward
ZOOMING IN ON ASIA PACIFIC AND CHINA
Ranking 2013 2018
1 USA USA
2 China China
3 Russia Russia
4 Brazil Brazil
5 Japan Mexico
6 Germany Japan
7 MexicoUnited
Kingdom
8 France Germany
9 United Kingdom
Italy
10 Italy France
0
10
20
30
40
50
60
70
80
2014 2015 2016 2017 2018
US
$ b
illi
on
Footwear Value Sales in China 2013-2018
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THANK YOU FOR LISTENINGRoy Zhou | Client Development Executive
Euromonitor International (Shanghai)
29/F, Finance Square
333 Jiujiang Road
Shanghai