Go on a Treasure Hunt – Go on a Treasure Hunt – Where is the Where is the money? money?

Presenter: Area Directors

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Fundraising in Difficult Times

Keep enthusiasmStay visibleDiversify your funding sources Put your fundraising program under the

microscopeDon’t pull the plug-- but do slow downKeep up your marketing and PR

Team Activity

Form teams of five and list: (1) What’s working and

why (2) What’s not working and why

- 4 minutes -

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5 Steps of Donor Engagement

1. Getting to know the donor

2. Getting Involved3. Financial Support4. Access to their Network5. A Major Gift

Team Activity

Share your success stories of donor engagement

Summarize for a 1-minute large group presentation

- 4 minutes -

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Baby Boomer Women and Cause Marketing

Stories of real people in difficult situations will trump the latest gadget for women

Women are ensemble players; think “we” not “me”

See themselves first as members of a community

Driven by empathy Interested in belonging

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Why Older Donors Matter

Seniors 65 + will grow to 1 in 5 by 2030 People 50 and over make up 24 % of US

population As of 2012 53% of US adults 65 + use the

internet or email 49% of seniors who are online in 2012 have

Face book accounts

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Team Activity

Describe how your plans for 2013-2014 will grow membership and increase fundraising

What resources do you need to be success?How can you help other clubs be successful?

- 4 minutes -

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Coin canistersPinupsPurchase-triggered donationsShopping dayFace book likes

Five Best Cause Marketing Programs for Local Nonprofits

Happy Treasure Hunting

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