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Gogga Connect M2M Presentation 2010
GOGGATM CONNECT
Machine to Machine Communication via GSM Networks
Gogga Connect M2M Presentation 2010
South Africa’s Pioneer in GSM M2M data services
5 Years experience in testing and implementation of various GSM communications
The only local GSM Service Provider currently dedicated to the M2M industry.
Business model geared up for high volumes at low costs.
Leader in new and innovative bundles to benefit end users.
Brief Background on GOGGATM
Gogga Connect M2M Presentation 2010
M2M Markets in South Africa
The M2M industry is one of the fastest growing industries in South Africa and almost anything and everything can be operated, managed and controlled by an M2M connection running on a
GSM network
INDUSTRIAL • Tracking & monitoring of
industrial machinery
COMMERCIAL USE• Tracking, monitoring, tracing,
communication & analyzing of office equipment
• Offsite time scheduling & actioning of equipment.
TRANSPORTATION• Asset/Vehicle Tracking &
Management• Emergency/Medical Support • Vehicle Information Transmission
POINT OF SALE• Payment devices ie CC machines• Analyzing branches & offsite
operations.
RESIDENTIAL• Home alarms• CCTV / Access control• Time regulated devices e.g.
sprinkler systems, lights.
METERING SERVICES• Water or Electricity
FAULT TRACKING & EARLY NOTIFICATION• Transport e.g. Cars, Trains or
Buses
Gogga Connect M2M Presentation 2010
The Gogga M2M Product
CUSTOMISEDPACKAGES
A custom package is designed to suite your unique requirements, whether it be 1MB or
500MB on 20 or 100,000 SIMs.
No requirement is beyond our offering…
ONEACCOUNT
Bulk distribution between multiple SIMs has never been easier. One package means only one
invoice allowing you hassle-free management and control no matter how big or small your
requirements.
BULKSIM ACTIVATION
Gogga has developed a unique bulk activation system, no minimum or maximum quantities
apply.
Our warehouse stocks large quantities of pre-activated SIMs for instant connectivity where
required.
TESTING PERIODCONNECTIVITY
Many companies require the ability to test a unit before dispatch, thus requiring a period of
connectivity before actual placement.
Our system allows temporary activations/de-activations for testing during this phase.
Only data usage is billed & no charge if the line is dormant.
Gogga Connect M2M Presentation 2010
Flat Data RateThe client is billed a flat monthly rate per MB, regardless of the data used, therefore no data used on a SIM means no billing incurred.
No Contract/Subscription FeesThe SIM cards are not subject to any subscription or monthly connection fees, ONLY data usage is billed where utilised.
Unlimited SIM Cards to ONE accountThere is no limit to the amount of SIM’s or data on an account. All transactions for one company appears on one single account and one invoice. The billing process is quick and simple for everyone involved.
No Long Term ContractsNo Long Term commitments are required to make use of the M2M offering, everything is setup to run on a month to month basis. No notice or cooling off period is applicable.
The GOGGATM M2M Benefits
Gogga Connect M2M Presentation 2010
Lower Monthly RateThe client will not receive an initial once-off CIB but this has been factored into the cost and the benefit is received on an ongoing basis.
No Service Provider EnrichmentOnly actual data used is charged for, so no service from your provider means no payment is made to them. No other service provider in the market makes this allowance.
Cheaper Rates Per MBWorking back the effective rate per MB our package is by far the cheapest option in the market. (Please refer to the cost savings page).
Minimum Admin RequiredKeeping track of contracts and renewals is not necessary on our data offering, you subscribe once only and never need to renew again. No need to monitor contract periods.
The GOGGATM M2M Benefits (Cont.)
Gogga Connect M2M Presentation 2010
No Matching Up of Contract Periods As the data service runs on a monthly basis, there is no need to sync the end of a client contract with the end of our contract. This also means you don’t need to pay for any contract months spent on testing before actual delivery. There is also no churn rate as each customer has an individual SIM card that is cancelled if a customer terminates his service.
All SIMS Accounted ForItemised Billing allows you to track every SIM on your contract and de-activate any that are not in use with immediate effect.
Cost Effective Test PhaseAs you are only being billed for data usage, the test phase will cost you only the data you have used and not the monthly billing of a 24 month contract, as done by competitors.
Customised PackagesAll needs are catered for, your uniquely designed package will cater for the most cost effective model for your data requirements.
The GOGGATM M2M Benefits (Cont.)
Gogga Connect M2M Presentation 2010
Client Usage Scenarios Catered For Your clients needs are as specific as your own. With our flexible data service you can cater for any eventuality, be it:
• Freeze an end user contract, as you don’t have a liability towards your Service Provider.
• You can offer payment holidays if an end user requires.
Soft Locks on Data UsageEach SIM card can be loaded with an individual (or general) data usage limit to avoid any excessive usage or surprise payments.
The GOGGATM M2M Benefits (Cont.)
Gogga Connect M2M Presentation 2010
Additional Charged Services
ITEMIZED BILLING
• Receive a monthly statement of usage per SIM card.
• Track excessive usage per SIM card.
• Track date & time usage per SIM card.
ONLINE CONTROL CENTRE
• Customised online interface development to track SIM data, make changes and control usage requirements.
• Ordering of additional SIMs, activation and de-activation of SIMs real time via the interface.
END USER ACCESS
• Development allowance for End User Access onto the customized interface to execute personal changes, track data etc per SIM/user.
Gogga Connect M2M Presentation 2010
Online Control Centre
Monthly Usage Per Device
Immediate Changes to Status Per Device
Monthly Billing Figures Per Device
Live Detailed Statistics Available per Device
Gogga Connect M2M Presentation 2010
SIM
Delivery
Traditional M2M Billing Cycle
DeviceDelivery
Data Provider begins billing
SIM Consignment Ordered
Installation of SIM into Hardware Device
Testing of Device
Pre-installed, Tested delivered to End User
Device In Use
SIM Delivery to Developer Device provider
begins billing
Call to Activate SIM
Dormant Sims burning cash
Gogga Connect M2M Presentation 2010
GOGGATM M2M Billing Cycle
Device provider begins billing
Activate SIM via Online Control
Centre
SIM Consignment Ordered
SIM Delivery to Developer
Installation of SIM into Hardware Device
Testing of Device
Device In Use
GOGGATM begins
billing
DeviceDelivery
Pre-installed, Tested delivered to End User
Billing for Data Used Only !
De-Activate
Re-Activate
Gogga Connect M2M Presentation 2010
Cost Savings
Competitor 1 Competitor 2 Competitor 3 GOGGA™
Free MB’s included in subscription per month 5 5 40 0
Monthly Subscription Fee R 39-00 R 35-00 R 85-00 0
Total Free MB’s over Contract Period 120 120 960 0
Total Subscription Expense for Contract Period R 936-00 R 840-00 R 2,040-00 0
Once off CIB offered by Service Provider (R 250-00) (R 250-00) (R 1,400-00) 0
Net Contract Expense R 686-00 R 590-00 R 640-00 0
CIB Subsidized Rate per MB R 5-71 R 4-91 R 5-33 ** R 2-00
Average Monthly End Data Usage (MB) 5 5 5 5
Effective Monthly Cost R 28-55 R 24-55 R 26-65 R 10-00
A comparison of our M2M data costs compared with our competitors:
** Price per MB may vary based on the total data usage per month. R 2-00 per MB being the highest rate.
Gogga Connect M2M Presentation 2010
Cost Saving Examples
EXAMPLE – 5MB Contract Subscriber:
M2M Development Company:M2M Inc. uses 2,000 x SIM Cards in their M2M systems countrywide. Currently only 1840 of those are active and they are using the full 5MB of data each.
Our competitors charge a standard R35 per SIM per month even if the SIM is not in use.
(each SIM has 5MB free data attached).
Our competitor bills M2M Inc. R 70,000.GOGGA™ charges only for data used, which amounted to 5MB x 1840 SIMS = 9,2GB.
GOGGA™ bills M2M Inc. R 18,400.
GOGGA™ has saved M2M Inc. 74% or a total of R 51,600 per month!Should the client use only an average of 3 MB per month, the competitor will still bill R 70,000 but GOGGA™ will now only charge R 11,040.
GOGGA™ has saved M2M Inc. 84% or a total of R 58,960 per month!
Gogga Connect M2M Presentation 2010
Contact Information
Rynoux du Preez
Tel: 08600 GOGGA (46442)Cell: 082 460 7862
Email: [email protected]