![Page 1: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/1.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
MARTÍ PASCUAL
![Page 2: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/2.jpg)
Martí Pascual Umbert
https://es.linkedin.com/in/martí-pascual-umbert-1bb03587
@notmartipascual
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Martí Pascual Umbert
https://es.linkedin.com/in/martí-pascual-umbert-1bb03587
@notmartipascual
![Page 4: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/4.jpg)
¿QUÉ ES LA INTELIGENCIA ARTIFICIAL?
![Page 5: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/5.jpg)
Demis Hassabis, CEO DeepMind
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
“AI is the science of making machines smart”
![Page 6: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/6.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
¿QUÉ ES LA INTELIGENCIA ARTIFICIAL?
▸ La presunción de replicar la inteligencia humana a través de computadoras.
▸ Se mide si la inteligencia artificial se puede definir como tal mediante el test de Turing.
![Page 7: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/7.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
EL TEST DE TURING
Según el test de Turing una computadora puede ser considerada como inteligente si es capaz de desenvolverse en todas las tareas cognitivas propias del ser humano para llevar a cabo un interrogatorio:
1. Procesamiento del lenguaje natural que le permita comunicarse exitosamente.
2. Representación del conocimiento para su almacenamiento antes o durante el interrogatorio.
3. Razonamiento automatizado para usar la información almacenada a la hora de dar respuestas o sacar nuevas conclusiones.
4. Machine Learning para adaptarse a nuevas circunstancias y detectar y extrapolar patrones.
https://es.wikipedia.org/wiki/Alan_Turing
![Page 8: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/8.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
EL TEST DE TURING
Según el test de Turing una computadora puede ser considerada como inteligente si es capaz de desenvolverse en todas las tareas cognitivas propias del ser humano para llevar a cabo un interrogatorio:
1. Procesamiento del lenguaje natural que le permita comunicarse exitosamente.
2. Representación del conocimiento para su almacenamiento antes o durante el interrogatorio.
3. Razonamiento automatizado para usar la información almacenada a la hora de dar respuestas o sacar nuevas conclusiones.
4. Machine Learning para adaptarse a nuevas circunstancias y detectar y extrapolar patrones.
https://es.wikipedia.org/wiki/Alan_Turing
![Page 9: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/9.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
¿QUÉ ES LA INTELIGENCIA?
▸ La capacidad de adaptarse a nuevos escenarios mediante la relación de conocimientos anteriores y nuevos.
![Page 10: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/10.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
¿QUÉ ES LA INTELIGENCIA?
▸ La capacidad de adaptarse a nuevos escenarios mediante la relación de conocimientos anteriores y nuevos.
![Page 11: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/11.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
¿QUÉ ES LA INTELIGENCIA?
▸ La capacidad de adaptarse a nuevos escenarios mediante la intuición.
![Page 12: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/12.jpg)
¿QUÉ ES LA INTELIGENCIA ARTIFICIAL?
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Computadoras con la capacidad de interpretar nuevas variables para adaptarse a nuevos escenarios mediante la experiencia y el aprendizaje.
▸ Computadoras capaces de desarrollar intuición.
![Page 13: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/13.jpg)
¿QUÉ HACE GOOGLE AL RESPECTO?
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
PROCESAMIENTO DEL LENGUAJE NATURAL
Hummingbird + RankBrain
http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
![Page 15: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/15.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
REPRESENTACIÓN DEL CONOCIMIENTO
Knowledge Graph
https://www.google.com/intl/es/insidesearch/features/search/knowledge.html
![Page 16: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/16.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
RAZONAMIENTO AUTOMATIZADO
http://www.google.es/intl/es/insidesearch/howsearchworks/algorithms.html
![Page 17: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/17.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
MACHINE LEARNING
¿Google Brain?
http://research.google.com/teams/brain/
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
MACHINE LEARNING -DEEP LEARNING
Geoff Hinton
https://en.wikipedia.org/wiki/Geoffrey_Hinton
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
ARTIFICIAL NEURONS
![Page 20: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/20.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
ARTIFICIAL NEURONS
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NEURAL NETWORK LAYERS
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
Identifica características
Las clasifica en tipos
Extrae/crea funciones en post a un objetivo concreto
Crea un algoritmo que produzca el objetivo deseado
Califica el resultado y mejora
https://www.youtube.com/watch?v=AyzOUbkUf3M
![Page 22: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/22.jpg)
OBJETIVO:
Organizar varias capas de neuronas artificiales para que el sistema pueda ser entrenado o se pueda entrenar a si mismo, para conseguir resultados coherentes desde inputs aleatorios.
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
GOOGLE MACHINE LEARNING PROJECT
Jeff Dean
https://en.wikipedia.org/wiki/Jeff_Dean_(computer_scientist)
![Page 24: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/24.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
GOOGLE MACHINE LEARNING PROJECT
SUPERVISED DATA UNSUPERVISED DATA
![Page 25: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/25.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
![Page 26: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/26.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
![Page 27: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/27.jpg)
“Machine learning is a core, transformative way by which we’re rethinking how we’re doing everything.”
Sundar Pichai, CEO Google
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
GOOGLE DEEPMIND
https://deepmind.com/
![Page 30: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/30.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
¿QUÉ HACEN EN GOOGLE DEEPMIND?
https://www.youtube.com/watch?v=rbsqaJwpu6A
![Page 31: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/31.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
GOOGLE DEEPMIND
Demis Hassabis
https://en.wikipedia.org/wiki/Demis_Hassabis
![Page 32: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/32.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
GENERAL-PURPOSE LEARNING MACHINES
![Page 33: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/33.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
GENERAL-PURPOSE LEARNING MACHINES
![Page 34: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/34.jpg)
GENERAL-PURPOSE LEARNING MACHINES
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Learn - Aprender automáticamente de variables en crudo - sin variables pre-programadas.
▸ General - El mismo sistema puede actuar en diferentes escenarios diferentes.
![Page 35: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/35.jpg)
REINFORCEMENT LEARNING FRAMEWORK
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
ENTORNO
OBSERVACIONES
ACCIONES
SISTEMA
OBJETIVO
![Page 37: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/37.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
![Page 38: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/38.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
https://www.youtube.com/watch?v=TnUYcTuZJpM
![Page 39: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/39.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
EL NACIMIENTO DE LA INTUICIÓN ARTIFICIAL
![Page 40: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/40.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
ALAN TURING APPROVES
https://arxiv.org/abs/1410.5401
![Page 41: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/41.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
¿HACIA DÓNDE VAN?
▸ Conceptos
▸ Aprendizaje abstracto
▸ Memoria a largo-plazo
![Page 42: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/42.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
ORGANIZAR TODA LA INFORMACIÓN DEL MUNDO Y HACERLA ACCESIBLE Y ÚTIL PARA TODOS.
¿QUÉ?
![Page 43: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/43.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
CAPACITAR A LA GENTE A TRAVÉS DEL CONOCIMIENTO.
¿QUÉ?
![Page 44: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/44.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
CAPACITAR A LA GENTE A TRAVÉS DEL CONOCIMIENTO.AGI CONVIERTE AUTOMÁTICAMENTE LA INFORMACIÓN EN CONOCIMIENTO.
¿QUÉ?
![Page 45: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/45.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
ALGORITMOS QUE TOMEN DECISIONES PARA LAS PERSONAS.
¿QUÉ?
![Page 46: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/46.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
![Page 47: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/47.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
![Page 48: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/48.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
![Page 49: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/49.jpg)
¿EN QUÉ PUEDE AFECTAR ESTO AL SEO?
![Page 50: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/50.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
FACTORS
TRAINING DATA
LEARNING PROCESS ALGO
GOOGLE ALGO - MACHINE LEARNING
![Page 51: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/51.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
FACTORS
TRAINING DATA
LEARNING PROCESS ALGO
GOOGLE RANKBRAIN - DEEP LEARNING
![Page 52: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/52.jpg)
REINFORCEMENT LEARNING FRAMEWORK - GOOGLE EDITION
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
INTERNET
FACTORES
RANKING
SATISFY SEARCH
![Page 53: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/53.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
FACTORS
TRAINING DATA
LEARNING PROCESS ALGO
REINFORCEMENT LEARNING FRAMEWORK - GOOGLE EDITION
![Page 54: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/54.jpg)
?
![Page 55: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/55.jpg)
WE DON’T ALWAYS PRODUCE WHAT PEOPLE WANT. THAT’S WHAT WE WORK ON REALLY HARD. TO DO THAT YOU HAVE TO BE SMART, YOU HAVE TO UNDERSTAND EVERYTHING IN THE WORLD, YOU HAVE TO UNDERSTAND THE QUERY. WHAT WE’RE TRYING TO DO IS ARTIFICIAL INTELLIGENCE…THE ULTIMATE SEARCH ENGINE WOULD BE SMART. AND SO WE WORK TO GET CLOSER AND CLOSER TO THAT.
Sundar Pichai, CEO Google
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
![Page 56: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/56.jpg)
OBJETIVO:
Entender mejor el mundo para dar mejores respuestas a las búsquedas de las personas así como buscar información espontáneamente para satisfacer sus necesidades.
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
RESPONDER PREGUNTAS
![Page 58: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/58.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
RESPUESTAS
![Page 59: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/59.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
EL SEO ES EL ENCARGADO DE CONFECCIONAR RESPUESTAS
![Page 60: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/60.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Contenido
▸ Contexto
▸ Relevancia
EL ALGORITMO DEBE ENTENDER:
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Contenido -> RankBrain
▸ Contexto -> Hummingbird (semantic search)
▸ Relevancia -> User Behavior*
EL ALGORITMO DEBE ENTENDER:
https://moz.com/blog/long-click-and-the-quality-of-search-successhttp://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
![Page 62: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/62.jpg)
CONTENIDO
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ E-A-T: Expertise, Authoritativeness and Trustworthiness
▸ Main Content
▸ Funcionalidades
▸ Buena Reputación de la fuente del contenido
CONTENIDO
http://searchengineland.com/what-is-quality-content-251071
http://blog.ikhuerta.com/el-nuevo-seo-google-y-la-medicion-de-la-calidad
![Page 64: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/64.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
E-A-T: Expertise, Authoritativeness and Trustworthiness
▸ Útil y informativo.
▸ Más valioso y útil que los demás sitios.
▸ Creíble.
▸ Único.
▸ Engaging. (user behavior)
CONTENIDO
![Page 65: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/65.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
Main Content
CONTENIDO
http://www.w3schools.com/tags/tag_main.asp
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
Funcionalidades
▸ Informacional.
▸ Transaccional.
▸ etc…
CONTENIDO
![Page 67: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/67.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
Buena Reputación
CONTENIDO
![Page 68: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/68.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
LAS PÁGINAS CON MEJORES RANKINGS SON LAS QUE CONSIGUEN COMPLETAR SU PROPÓSITO DE FORMA EXCEPCIONAL.
![Page 69: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/69.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Co-Citación
▸ Co-Ocurrencia
▸ Entidades
CONTEXTO
![Page 70: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/70.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Co-Citación
▸ Co-Ocurrencia
▸ Entidades
CONTEXTO
http://www.martipascual.com/seo-semantico-cocitacion-coocurrencia/
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Co-Citación
▸ Co-Ocurrencia
▸ Entidades
CONTEXTO
https://blog.kissmetrics.com/co-citation-and-co-occurrence/
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Co-Citación
▸ Co-Ocurrencia
▸ Entidades
CONTEXTO
https://www.analistaseo.es/posicionamiento-buscadores/entidades-seo/
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Intención de Búsqueda
▸ User Behavior
RELEVANCIA
![Page 74: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/74.jpg)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Intención de Búsqueda
▸ User Behavior
RELEVANCIA
http://searchengineland.com/user-intent-will-improve-keyword-strategy-forever-204354https://blog.crazyegg.com/2015/08/07/researching-user-intent/
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
▸ Intención de Búsqueda
▸ User Behavior
RELEVANCIA
http://www.seobythesea.com/2015/08/google-watch-times-algorithm-for-rankings/http://www.seobythesea.com/2015/07/google-click-through-feedback-search-results/
CTR
TIME IN PAGE
CLICKS
ETC…
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
EL CONTENIDO NECESITA APORTAR VALOR A LOS USUARIOS PARA SER RELEVANTE.
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
MEANING OPTIMIZATION
http://www.slideshare.net/gfiorelli1/deconstruyendo-google-edicin-2016
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
SEMÁNTICA LÓGICA
SEMÁNTICA LÉXICA
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
SEMÁNTICA LÓGICA
DATOS ESTRUCTURADOS
http://schema.org/version/3.0/
https://schema.org/sameAs
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
SEMÁNTICA LÓGICA
DATOS ESTRUCTURADOS
http://schema.org/version/3.0/
https://schema.org/sameAs
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
SEMÁNTICA LÓGICA
HTML 5
http://www.w3schools.com/html/html5_semantic_elements.asp
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
SEMÁNTICA LÓGICA
ARQUITECTURA WEB
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ARQUITECTURA WEB
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
ONTOLOGÍA
TAXONOMÍA
CONTEXTO
SIGNIFICADO
Personajes
Obi-WanEspada Laser“Hazlo o no lo hagas, pero no lo intentes
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
SEMÁNTICA LÉXICA
TOPIC RESEARCH
https://moz.com/blog/on-page-topic-seo
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
![Page 87: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/87.jpg)
SEMÁNTICA LÉXICA
BRANDING
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
¿QUÉ PODEMOS QUÉ HACER ENTONCES?
▸ Añadir más significado al contenido.
▸ Conectar contenido con la intención de búsqueda.
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GOOGLE Y LA INTELIGENCIA ARTIFICIAL
¿QUÉ PODEMOS QUÉ HACER ENTONCES?
▸ Ser más relevantes.
▸ Aportar valor.
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“THE MORE THINGS CHANGE, THE MORE THEY STAY THE SAME.”
Jean-Baptiste Karr, Periodista (1849)
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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“GRACIAS!”
Martí Pascual
GOOGLE Y LA INTELIGENCIA ARTIFICIAL
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¿QUÉ HACE MARTÍ AL RESPECTO?
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WEB RELEVANCE ANALYZER
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DOMAIN-RELEVANCY / PAGE-RELEVANCY
WEB MEANING
PAGE-MEANING PAGE-MEANING
PAGE-MEANING PAGE-MEANING
PAGE-MEANING PAGE-MEANING
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USER BEHAVIOR
WEB MEANING
PAGE-MEANING PAGE-MEANING
PAGE-MEANING PAGE-MEANING
PAGE-MEANING PAGE-MEANING
DOMAIN-RELEVANCY / PAGE-RELEVANCY
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▸ Prominencia
▸ Riqueza léxica
▸ Pragmática
▸ Semiótica
▸ etc…
DOMAIN-RELEVANCY / PAGE-RELEVANCY
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PAGE-RELEVANCY
![Page 100: Google Machine Learning and Deep Learning for SEO - Español](https://reader031.vdocuments.net/reader031/viewer/2022030317/587199261a28ab044e8b54e7/html5/thumbnails/100.jpg)
PAGE-RELEVANCY