Download - Google - Opening Up Digital Frontiers
Google Confidential and Proprietary
Wael Fakharany Regional Manager Google Egypt and North Africa November 7th 2010
The Digital Frontier
800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –videos, photos, music, texts, etc.
2010
2010
2010
1.8 B
4.6 B
800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –videos, photos, music, texts, etc.
2010
2020
2010
2020
2010
2020 53 zettabytes
1.8 B
4.6 B
5 B
10 B
Google Confidential and Proprietary
online / week by Western Europeans
49%
1 billion
The Internet today
4 Billion +Google searches per
day
220 Billion+Emails and IMs sent
per day
1 Billion+Video playbacks per
day
25 hoursVideo uploads every minute to YouTube
250,000Androids Activation
Per Day
Google Confidential and Proprietary 6
It’s Also Happening in Egypt
85% of people online use search
Search is the most popular online activity after e-mail
19M Online Users +43%
20M Google searches per day
96% Search Market Share in Egypt
800M Page Views/Month
In Egypt
The Purchase Funnel Has Changed
Awareness
Interest
Consideration
Purchase
TraditionalAnalog
NewDigital
Google Confidential and Proprietary
7.5
7
6.5
4.5
6
642.25
2.5
5
2
1.5
2
0.5
1
What do people do online?
2003 2007
Hours online / month (EU)
2012
11 16 32
80 hours of leisure time per month
Connect with Consumers When They
Search Online
with Google’s
Search Solutions
Connections Powered By Google
1. Google’s Search Network
• #1 Search Engine in Egypt
• Over 20 Million queries per day
• Google Egypt reaches millions of unique users with 96% Search Market Share
Anatomy of Search Page
0 – 3
SponsoredListings
Natural Listings
8
Connect with Consumers When They
Research and Pursue Passions
with Google’s
Content Network
Connections Powered By Google
2. Google’s Content Network
• Over 600,000 3rd party sites
• 1# advertising network in Egypt by market share
• 96% Market Share in Egypt on Search & Content
• 73% Reach of Internet users worldwide • 908M unique visitors per month worldwide
• 765 Billion page views / month worldwide
• 800 Million page views / month in Egypt
The Google Content Network is the largest network available, enabling advertising connections across the Web.
From Head to Tail, Thousands of Sites
Mass Media Niche Media
Google Confidential and Proprietary 13
Your MessageThe most robust targeting of any network
Add Demographic, Geographic, Time Exclude sites, keywords, categories
Contextual TargetingBy Keywords | By Categories
Interest-Category Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
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Google Confidential and Proprietary
MomHealth Info Seekers
Green Consumers
Business
Over 100 audience channels comprised of high-indexing sites by affinity, demographic, or content topics to target your message to the right people
Reach your Target Audience
Google Confidential and Proprietary
Google Confidential and Proprietary 15
Your MessageThe most robust targeting of any network
Contextual TargetingBy Keywords | By Categories
Interest-Category Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
Google Confidential and Proprietary
Through linguistics processing, we know that this page is about coffee, not programming or a vacation spot
Appear on Contextually Relevant Pages
This is when you let the Google system automatically match your Ads with relevant web pages
Google Confidential and Proprietary
46% willing to read contextual search ads on relevant sites
40% willing to click these ads
Brand Egypt on Global Sites
Google Confidential and Proprietary 18
Your MessageThe most robust targeting of any network
Contextual TargetingBy Keywords | By Categories
Interest-Category Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
30Top
LevelCategor
ies
600+Sub-
categories
This new Google Technology will enable you to show your banner or text ad to users who are interested in Specific categories (e.g. Business Solutions / IT industry, etc ).
For example, ITIDA ads will be shown on sites where the majority of users are regular visitors of IT business websites.
Reach people based on their Interests:
Google Confidential and Proprietary
Internet Based Marketing
20
Your MessageThe most robust targeting of any network
Contextual TargetingBy Keywords | By Categories
Interest-Category Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
User visits ITIDA site looking for more info about Egypt call centres
Call Centre
Services
Details
Google Confidential and Proprietary
Remarketing
2. User is recognized across GDN, on Any website and is shown your display or text ads
1. Google saves user info on user list.
Call Centre
Services
Details
When they browse a GCN site, they see your ads that talk about Call Centres and direct them to Call Center landing pages of ITIDA.
Google Confidential and Proprietary
Remarketing
Google Confidential and Proprietary
Global searches for IT
Related Services
=640,345,986 queries
per month
Global Search Potential
2 13
Highest Searches are driven by USA,
India & UK
Google Confidential and Proprietary 24
Search Demand for Egypt vs Competition
Keyword QueriesIndia Outsourcing 110,000
China Outsourcing 22,200
Philippines Outsourcing 9,900
Indonesia Outsourcing 2,000
Brazil Outsourcing 1,000
Egypt Outsourcing 800
Columbia Outsourcing 400
Global Monthly SearchMay 2010
Google Confidential and Proprietary
Search Demand for Egypt vs Competition
Keyword Queriesbpo India 60,500
bpo china 1,600
bpo Philippines 720
bpo Egypt 590
bpo Indonesia 550
bpo Brazil 390
bpo Columbia 28
Global Monthly SearchMay 2010
Google Confidential and Proprietary
Search Demand for Egypt vs Competition
Keyword QueriesIT Investment India 40,324
IT Investment china 20,300
IT Investment Indonesia 680
IT Investment Egypt 270
IT Investment brazil 200
IT Investment Philippines 12
IT Investment columbia 9
Global Monthly SearchMay 2010
Google Confidential and Proprietary
Jump In
27
Be Present
Be in Video
Be in the Cloud
Be Mobile
Google Confidential and Proprietary
Wael Fakharany
Thank You!