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An Overview of Optimizing Google Shopping Data

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Google Shopping Optimization: Product TitlesAn overview + tips for Google Shopping

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Your Hosts

Sean O’Connor Search Marketing Specialist

Jahnvi PatelSearch Marketing Specialist

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Topics We’ll Cover Today

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Common Errors with Product Titles

Title Best Practices

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Keyword Research and Optimization Techniques3

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Common Errors with Product Titles

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Product Titles must adhere to Google guidelines and best practices. If you do not follow any of the rules below your products may be disapproved or suspended

• Must be text based – no HTML or special characters allowed

• Character Limit – 150

• No promotional text

• Cannot use BLOCK CAPITALS

• Must strictly adhere to Google’s Editorial Guidelines• Include relevant and complete information about your products with

attributes • Use standard spelling and grammar• Avoid any repeated and unnecessary use of punctuation, capitalization

or symbols. Use of numbers, symbols and letters should adhere to the true meaning of the symbol. (ex: $ave Now!!!)

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Title Best Practices

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Focus on front loading your titles with pertinent information• Informative, descriptive titles with work

better than generic ones

• Use Google suggested optimizations

• Google allows 150 characters but displays far fewer

• Test out different title variants over time

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Frontload your product information

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• Focus on the selling points of the item – year, color, style

• Client expectation – product options like size are expected to be chosen on the landing page

• Words used in the search query will appear bold in the Google Shopping text

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Keyword Research and Optimization

• Use keywords that are either descriptive or informative

• Know how you are being found; place yourself in your customers’ shoes

• Keyword Research Tools *AdWords Keyword Planner *AdWords dimensions tab

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Keyword Planner

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Keyword Planner

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AdWords Dimensions Tab

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Thank you