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C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business
Scott McKain author, Create Distinction
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Proclaimed that the research discovered there were ELEVEN
“great” companies…
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One makes a product that can kill its customers… Five performing merely AT or BELOW the S&P average… One has been acquired by a “non-great” company… One now has half of its previous market cap… One has dissolved through bankruptcy… One committed securities fraud, delisted by NYSE… One is still “great”…
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can you differentiate YOUR work?
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SUCKS!
Telling everyone how great your product/service performs
Greatness is everywhere.
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in all of music…
The most complex
compositions
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by MIDDLE SCHOOL students
are now performed
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“Today, virtosos are a DIME A DOZEN.”—from LA Times
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in today’s fast-paced world
great performance is a common quality.
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you must CREATE DISTINCTION to stand out
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H O W C A N C U S T O M E R S T E L L A D I F F E R E N C E B E T W E E N Y O U A N D T H E C O M P E T I T I O N ?
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H O W C A N C U S T O M E R S T E L L A D I F F E R E N C E B E T W E E N Y O U A N D T H E C O M P E T I T I O N ?
… I F Y O U D O N ’ T S E L L T H E M U N I Q U E LY
A N D S E RV E T H E M R E M A R K A B LY …W H Y W O U L D N ’ T T H E Y C H O O S E
S O M E P L A C E E L S E ?
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to grow your business!
CREATE DISTINCTION in
SALES & CUSTOMER
SERVICE
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The FourCornerstonesOf Distinction
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Clarity
The FourCornerstonesOf Distinction
Creativity
Communication
CustomerExperience
Focus
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ULTIMATE CUSTOMER EXPERIENCE ®
Create the
“Ultimate Customer Experience is a Federally registered trademark of McKain Performance Group, Inc; all rights reserved”
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WHAT IS THE ULTIMATE EXPERIENCE THAT A CUSTOMER COULD HAVE WITH YOU?
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WANT TO LEARN MORE?
Discover how to :• sell uniquely by creating distinction• serve remarkably by delivering the
Ultimate Customer Experience ®
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C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business
Scott McKain author, Create Distinction
CreateDistinction.com
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C R E AT E D I S T I N C T I O Nwhy “great” isn’t good enough to grow your business
Scott McKain author, Create Distinction
ScottMcKain
@ScottMcKain
ScottMcKain