University degree 40 %
Secondary 45 %
Other 15 %
800 – 2 000 EUR 48 %
2 000 – 4 000 EUR 39 %
Více než 4 000 EUR 13 %
TITLE CHARACTERISTIC
Onboard magazine created specifically with the Polish market and Polish readers in mind. The magazines offer the
best on the travellers' lifestyle, taking on topic from fields such as design, fashion, culture, sports, and bringing
interviews with interesting, inspirational personalities. Magazine is distributed on both commercial flights and charter
flights dispatched for travel agencies, which are being operated from up to seven Polish airports, but most often from
Krakow and Katowice.
Original contents, unique distribution methods, unprecedented media for your presentation
Address your potential clients up in the plane, during the flight, where no other advertisement can reach them.
Time spent flying opens an effective window of influence on the reader.
Passengers are not affected by the usual, day to day perceptions (phone, e-
mail, radio, TV). The magazine in their seat pocket is, therefore, getting their
undivided attention.
Print run
120 000 pcs
PERIODICITY
Semiannually
DISTRIBUTION
More information and magazine samples available at:
www.cotmedia.cz/smart-wings-magazine-pl/
Polish / English
Onboard magazine for Smartwings
Group passengers
According to
income
groups
According to
education
PL
EN
READERS STRUCTURE
ABOUT SMARTWINGS GROUP
Smartwings Group is the biggest Czech aerial carrier, as well as one of the fastest-growing carriers
in Middle Europe. The concern makes use of two brands when it comes to aerial transportation:
Smartwings and Czech Airlines. You may encounter these brands while flying both commercial
and charter flights. The new magazine is also available onboard of Business jet planes. Every year
the Smartwing Group carries more than 10 millions of passengers. Smartwings Group subsidiaries
operate in the Czech Republic, Slovakia, Hungary and Poland. Currently, their fleet consist of 65
planes, landing on more than 400 airports all over the world.
• Printed
• Digital on plane‘s LCD screens
• Digital, available from electronic
media websites
VERSIONS
www.cotmedia.cz
More information and magazine samples available at:
www.cotmedia.cz/smart-wings-magazine-pl/
PRICELIST AND FORMATS OF ADVERTISING SPACE
Double page spread
390 x 260 mm
(bleed 3 mm)
220 000 CZK
9 000 EUR
Fullpage
195 x 260 mm
(bleed 3 mm)
140 000 CZK
5 720 EUR
½ page
158 x 107 mm
80 000 CZK
3 270 EUR
Back cover
195 x 260 mm
(bleed 3 mm)
280 000 CZK
11 430 EUR
PUBLISHING TIMETABLE
Issue Closure Publication
Summer 18. 3. 2020 18. 5. 2020
Winter 10. 9. 2020 2. 11. 2020
1 906 500passengers carried 83 %
of thepassengers open and browse the
magazine
49 %of the
passengersbrowse the
magazine againon their way
back
2nd cover page
195 x 260 mm
(bleed 3 mm)
120 000 CZK
4 950 EUR
1 258 290Readers per year
PLEN
The publisher has the right to refuse to publish an advertisement, especially if its content or the type of advertised services
would harm the legitimate interests of the publisher and its contents could harm their reputation in the public or its part and if
it is contrary to generally binding legal regulations and good morals not only of the Czech Republic but also of any country
where the carrier operates.
ADDITIONAL SERVICES PRICELIST
Text services and
proofreading - 1 standart
page
350 CZK14,50 EUR
Translation – 1 standart page
500 CZK20,50 EUR
Graphical design
350 CZK per hour14,50 EUR per hour