Download - Growlots Nov23
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New Discussions CREATE New Narratives
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How can we get urban agriculture in Philadelphia to the tipping point?
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Tipping Point as defined by Malcolm Gladwell's "The Tipping Point"
the dramatic moment when ideas, messages, behaviors, and products suddenly become so popular that they transform into social epidemics.
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1. Spread by a very few extraordinary people
2. Sensitive to the conditions and circumstances of the specific time and place
3. Information is packaged in a way that makes it irresistible
The Three Rules of Epidemics
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Farming Centers will act as central hubs for organizing food production, creating green jobs, building community, and education. Occupying 3-4 adjacent abandoned lots (3/8 - 1/2 acres), Green Centers have an Office/Storage Area, an on-site Garden, two High Tunnels, and a small Greenhouse for starts.
growlots
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Research, Interviews, Observations
Gardens &Agri-Programs
Community Members
City Government
JobsBeautification
Develop Vacant Lots
Communication
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CompostPlantsTools
Volunteer
sStart-u
p
Knowledge
Supplies
Knowledge
Gardening Skills
Communication
Managing Assets
Recruiting Volunteers
Services
Communication
Recruiting Volunteers
Knowledge
Gardening Skills
Managing Assets
Tools for Rent
Compost in Exchange
Portion of Crops
How does a Farming Center function?
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Farm/Garden Supervisor The Information Specialist Garden/ Farm Coordinator Retail Manager
Who would work at a Farming Center?
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How do we start more Farming Centers?
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Communication
Beautification
Develop Vacant Lots
Create Green Jobs
Education and NutritionProvides Agricultural Opportunities
Meeting place for gardenersForum for neighbors
Tourism boosts local economyHealthy city = healthy bodiesIncreases pride Creates a sense of safety
City green spaces increaseResidents come togetherLocal produce improves health Creates a garden networkExpands gardening as a profession
Hires agricultural studentsTrains workers to be collaborative
Green Center's success increases revenue in local economy
Farming Centers Create Social Capital
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Renting Garden Tools
Finished Compost(soil)
Plant Starters and Seeds
Produce (CSA, Farmer’s Markets,
and Local Businesses)
Salaries/Wages
Equipment/Materials/Tools
Compost System(If there are extra funds)
Startup Capital(1st Year)
Office, greenhouse, high tunnels, garden
Income$340,000
Brochures/Literatureor Education
$10,000
$35,000
$150,000
$145,000
$200,000
$25,000
$35,000
$20,000
$330,000
$20,000
Downpayment$30,000
Income Statement for Start-Up Year
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New Audiences CONTRIBUTED New Questions
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what is the shared equity
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Do we need an applicable farming protocol?
Substantial amount of workable landFarming is not a job
Lacking man power
Jobs vs. Volunteering
Who is responsible for the center?
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Do we need an applicable farming protocol?
Substantial amount of workable landFarming is not a job
Niche Markets vs. Regional Foods
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
Urban Agricutlure vs. Big Business
Reaching the bottom line
Who is responsible for the center?
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Do we need an applicable farming protocol?
Substantial amount of workable landFarming is not a job
Niche Markets vs. Regional Foods
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
Urban Agricutlure vs. Big Business
Sometimes social capital is not enough
Reaching the bottom line
Who is responsible for the center?
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Do we need an applicable farming protocol?
Substantial amount of workable land
Develop wasteland communities
Farming is not a job
Urban Agriculture could be temporary
Selling in niche markets
Niche Markets vs. Regional Foods
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
Urban Agricutlure vs. Big Business
Sometimes social capital is not enough
Reaching the bottom line
Who is responsible for the center?
What about a shared equity model?
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Do we need an applicable farming protocol?
Substantial amount of workable land
Develop wasteland communities
Farming is not a job
Urban Agriculture could be temporary
Selling in niche markets
Niche Markets vs. Regional Foods
Effects of Farming Center success?
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
Urban Agricutlure vs. Big Business
Sometimes social capital is not enough
Reaching the bottom line
Who is responsible for the center?
What about a shared equity model?
Competition between players
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Do we need an applicable farming protocol?
Substantial amount of workable land
Develop wasteland communities
Farming is not a job
Urban Agriculture could be temporary
Selling in niche markets
Niche Markets vs. Regional Foods
Effects of Farming Center success?
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
City's long-term goals need small steps
Urban Agricutlure vs. Big Business
Sometimes social capital is not enough
Can we change land zoning codes?
Reaching the bottom line
Who is responsible for the center?
What about a shared equity model?
Create a farm network
Competition between players
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Integrative DevelopmentDo we need an applicable farming protocol?
Substantial amount of workable land
Develop wasteland communities
Farming is not a job
Urban Agriculture could be temporary
Selling in niche markets
Niche Markets vs. Regional Foods
Effects of Farming Center success?
Lacking man power
Jobs vs. Volunteering
People are disconnected from their food
City's long-term goals need small steps
Urban Agricutlure vs. Big Business
Sometimes social capital is not enough
Can we change land zoning codes?
Reaching the bottom line
Who is responsible for the center?
What about a shared equity model?
Create a farm network
Competition between players
Land OwnershipGreen Jobs
Food AccessEconomics
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Points from the GreenWorks Plan
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1. Bring local food within reach of 75% of residents2. Provide park and recreation resources for 75% of residents3. Create open spaces for neighborhoods
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1. Bring local food within reach of 75% of residents2. Provide park and recreation resources for 75% of residents3. Create open spaces for neighborhoods4. Transform vacant land5. Leverage vacant land6. Promote commercial farming7. Promote CSA’s
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1. Bring local food within reach of 75% of residents2. Provide park and recreation resources for 75% of residents3. Create open spaces for neighborhoods4. Transform vacant land5. Leverage vacant land6. Promote commercial farming7. Promote CSA’s8. Create support for food cooperative expansion9. Create demand for locally grown foods10. Publicize local food efforts
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1. Bring local food within reach of 75% of residents2. Provide park and recreation resources for 75% of residents3. Create open spaces for neighborhoods4. Transform vacant land5. Leverage vacant land6. Promote commercial farming7. Promote CSA’s8. Create support for food cooperative expansion9. Create demand for locally grown foods10. Publicize local food efforts11. Entrepreneurial and workforce development to double high and low skill green jobs12. Provide technical assistance for farming and gardening
![Page 26: Growlots Nov23](https://reader033.vdocuments.net/reader033/viewer/2022051610/5491bb18ac795963288b45da/html5/thumbnails/26.jpg)
1. Bring local food within reach of 75% of residents2. Provide park and recreation resources for 75% of residents3. Create open spaces for neighborhoods4. Transform vacant land5. Leverage vacant land6. Promote commercial farming7. Promote CSA’s8. Create support for food cooperative expansion9. Create demand for locally grown foods10. Publicize local food efforts11. Entrepreneurial and workforce development to double high and low skill green jobs12. Provide technical assistance for farming and gardening13. Foster school based efforts14. Create an urban agriculture strategy15. Integrate anti-hunger efforts and urban agriculture initiatives
![Page 27: Growlots Nov23](https://reader033.vdocuments.net/reader033/viewer/2022051610/5491bb18ac795963288b45da/html5/thumbnails/27.jpg)
1. Bring local food within reach of 75% of residents2. Provide park and recreation resources for 75% of residents3. Create open spaces for neighborhoods4. Transform vacant land5. Leverage vacant land6. Promote commercial farming7. Promote CSA’s8. Create support for food cooperative expansion9. Create demand for locally grown foods10. Publicize local food efforts11. Entrepreneurial and workforce development to double high and low skill green jobs12. Provide technical assistance for farming and gardening13. Foster school based efforts14. Create an urban agriculture strategy15. Integrate anti-hunger efforts and urban agriculture initiatives