@seanellis
Growth HackingThe Human Operating System for
Marketing Technology
Sean Ellis Aug 20th 2014CEO of Qualaroo, GrowthHackers.comTwitter @seanellis
@seanellis
Origin: Desperate Startups
• Aggressive targets, tight resources
• Traditional approach not realistic
• Had to think of something else…
@seanellis
Growth Hacking
• Experiment with all available growth levers
• Understand what’s driving growth, test to improve
• Heavy focus on product and optimization
@seanellis
Potential Growth Levers
• Engineered user-get-user
• Massive platforms
• Onboarding
• Product
@seanellis
Engineer User-Get-User
@seanellis
Leverage Massive Platforms
@seanellis
Onboarding: Optimize for Habits
@seanellis
Distribute Via Product Levers
@seanellis
The Growth Team
• Multi-disciplinary
• Cross functional
• Evangelize growth culture
“Growth team” complements existing marketing team
@seanellis
Growth Hacking is Experiment Driven Marketing
@seanellis
Goal: Increase Units of Gratification
@seanellis
Experimentation Process
@seanellis
Inspiration for Ideas
• Knowledge Sharing, Voice of Customer, Referral Data…
@seanellis
Insights Help Prioritization
• Quantitative/Qualitative insights
• Understand what’s driving growth, double down.
• Prioritize high potential, high probability, low effort
@seanellis
Dropbox Example
• Freemium reduced allowable CPA
• Natural advantages to grow with collaboration and sharing
• Catalyze sharing with double sided referral program
• Optimize conversions on sharing loops
• 300 million users with no traditional marketing
@seanellis
10 Other Growth Engine Breakdowns
Download on Kindle
Questions?
@seanellis
Thank You.
Sean EllisCEO of Qualaroo
& GrowthHackers.com
Twitter: @seanellis
