Download - Growth Hacking Tra Realtà E Mito
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RAFFAELE GAITO
GROWTH HACKING TRA REALTÀ E MITO SCOPRIAMO COS’È IL GROWTH HACKING CON L’AIUTO DI HOT DOG E PIRATI
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SOCIAL MEDIA DAYITALY
Mashable
2 1 - 2 2 O T T O B R E 2 0 1 6
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RAFFAELE GAITO @duplikey Imprenditore Digitale. Growth Hacker. Blogger.
In segreto mi alleno per diventare Batman.
www.raffaelegaito.com
CHI SONO
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01 COSA È IL GROWTH HACKING
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IL GROWTH HACKING È MARKETING. È IL FUTURO DEL MARKETING. È QUELLO CHE IL MARKETING DOVEVA ESSERE DALL’INIZIO.
- Michael Brenner
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TAKERU KOBAYASHI Record mondiale di hot dog mangiati
53 in 12 minuti (Il precedente era 25 in 12 minuti)
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AEREOPORTO HOUSTON Lamentele per attesa bagagli troppo lunga (8 min)
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GATE LONTANO DAI NASTRI 7 minuti di percorso = 1 minuto di attesa
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INTEGRAZIONE “FORZATA” CON CRAIGSLIST
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INVITA AMICI E OTTIENI SPAZIO GRATIS
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IL GROWTH HACKING È UN MINDSET
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IL GROWTH HACKING È UN PROCESSO DI SVILUPPO PRODOTTO E SPERIMENTAZIONE RAPIDA PER
IDENTIFICARE I MODI PIÙ EFFICIENTI DI FAR CRESCERE UN BUSINESS
- Wikipedia
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Growth Hacking
MarketingProdotto
Codice
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02 COME NASCE IL GROWTH HACKING
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26 LUGLIO 2010 SEAN ELLIS
Dropbox - Eventbrite - Kissmetrics
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CREARE UN PRODOTTO È FACILE
DISTRIBUIRLO È DIFFICILE
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“Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.” - Steve Blank
“Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail.” - Dave McClure
“Poor distribution, not product, is the number one cause of failure.” - Peter Thiel
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CANALI TRADIZIONALI SATURI
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NASCITA CONTINUA DI NUOVI CANALI
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NECESSITÀ DI NUOVO APPROCCIO AL MARKETING
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CREATIVO ADATTABILE ESPANDIBILE
RAPIDO
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ELEMENTI “RUBATI” AL MONDO STARTUP
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Customer Development - Steve Blank
Metriche da pirata - Dave McClure
Lean Startup - Eric Ries
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IL GROWTH HACKING È UN PROCESSO
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IDEA
ESECUZIONEANALISIESPERIMEN
TO
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I
ESA
I
ESA
I
ESA
I
ESA
I
ESA
I
ESA
I
ESA
I
ESA
Velocità
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MISURABILE RIPETIBILE SCALABILE
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03 MITI DA SFATARE SUL GROWTH HACKING
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MITO 1. I GROWTH HACKER
SONO PROGRAMMATORI
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MITO 2. IL GROWTH HACKING
È UNA SOLUZIONE MAGICA A TUTTI I PROBLEMI
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Marketing Growth Hacking
Focus/Mindset Campagne Esperimenti
Fasi/MetricheAwareness Acquisition
Acquisition Activation Retention Revenue Referral
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MITO 3. IL GROWTH HACKING
NON HA BISOGNO DI BUDGET
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MARKETING BUDGET
DURATA CAMPAGNA
GROWTH HACKING BUDGET
ESPERIMENTO 1 ESPERIMENTO 2 ESPERIMENTO 3
ESPERIMENTO N
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MITO 4. IL GROWTH HACKING
È SOLO PER LE STARTUP
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MITO 5. IL GROWTH HACKING
SERVE SOLO IN UNA FASE
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IL GROWTH HACKER NON VEDE IL MARKETING COME UNA COSA DA
FARE A UN CERTO PUNTO, MA COME QUALCOSA DA ERIGERE
NEL PRODOTTO STESSO - RYAN HOLIDAY
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CONCLUSIONE
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IL GROWTH HACKING SERVE A CAPIRE CHI SONO I TUOI MIGLIORI CLIENTI
E TROVARE UN MODO PER ACQUISIRNE DI PIÙ
- SEAN ELLIS
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Grazie! DOMANDE?
RAFFAELE GAITO @duplikey
RAFFAELEGAITO.COM [email protected]
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