Download - Guerilla Marketing:
GUERILLA MARKETING:
Low-Cost Actions and Resources to Promote Change
What needs to change? Create a goal
How will you achieve this goal?Create objectives and strategies
Identifying The Problem In Your Community
The report shows current levels of adolescent substance use, delinquency, violence, as well as, risk and protective levels.
http://beta.ctcdata.org
Engaging the Community
There is power in numbers!
Find others who are passionate about your organization or community issue.
FREE or low budget
Available Resources
RADAR Center
Regional Alcohol and Drug Awareness Resources
Regional Prevention Centers services: Information, Education, Technical assistance, Consultation, Referral
Examples would include:• Informational programs about risk-focused
prevention • How community members can become
involved • Community risk and resource assessments • Assistance mobilizing community coalition
Social Media
What message are you trying to send?
Which platform(s) fit your goal?
Which platform does your audience use?
Events & Trainings
Kansas Youth Leadership Summit - August 1-3
Red Ribbon Training April 27
SADD Conference April 28
Family Day 4th Monday in September
Red Ribbon Week October 23-31
Get ideas, network with other Kansas youth and enhance leadership skills
Kansas Youth Leadership Summit August 1-3 Rock Springs Center, Junction City, KS Meals included Create an Action Plan Listen to inspirational speakers Network with other youth from across
the state Work with your team throughout the
year to make a difference in your community
Red Ribbon Training
April 27 Holiday Inn Holidome, Topeka, KS Open to Middle School, High School and
Adult Sponsors Team Building Activities Finding Solutions & Solving the Problems Red Ribbon Award Criteria How to Plan a Successful Town Hall
Meeting
Kansas SADD Conference
April 28 Holiday Inn Holidome, Topeka, KS Open to Middle School, High School and
Adult Sponsors Bill Cordes How to start a successful chapter Create an action plan
Family Day
4th Monday in September September 27, 2010
Research by CASA at Columbia University consistently finds that the more often children eat dinner with their families, the less likely they are to smoke, drink or use drugs.
Positive Charge
April 26-30 Tagline: Empowering Youth to Live a Healthy
Life Goal: To raise awareness among Kansas
youth that most teens don’t drink underage, use tobacco or other drugs.
Objective: Present positive messages to Kansas youth Strategy 1: Facebook:
“It’s DRUG-FREE WEEK on Facebook! Did you know that statistics show MOST Kansas youth DON’T use drugs or drink underage?? Post this status on your wall and write a message to tell your friends why you choose to be drug-free! Become a Fan of @Kansas Family Partnership and share your message on their wall too!”
Strategy 2: T-shirts Strategy 3: Youtube Strategy 4: Twitter
(785) 266-6161 or 800-206-7231 www.kansasfamily.com
[email protected] www.facebook.com/kansasfamily
Thank you
