Download - Guest lecture SEO Eduard Blacquiere
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GRENSVERLEGGEND
IN ONLINE MARKETING
Guest Lecture SEOEduard Blacquière
@edwords | [email protected] 15-10-2015
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AgendaINTRODUCTION
Introduction
SEO - what and why?
SEO trends
Mobile
Marketing
Technical
SEO best practices
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Eduard BlacquièreINTRODUCTION
Blogger emerce.nl
SEO specialist edwords.nl
Principal Consultant orangevalley.nl
Speaker sesconference.com
Board member ddma.nl
Teacher lectric.nl | loi.nl
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OrangeValleyORANGEVALLEY
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ClientsORANGEVALLEY
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AccreditationsORANGEVALLEY
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Services
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ORANGEVALLEY
Online Strategie
Zoekmachine Optimalisatie
Zoekmachine Adverteren
Display Advertising
Web Analytics
Conversie Optimalisatie
Website Performance Optimalisatie
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Mobile connected 24/7
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Connected - Internet of Things
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Internet of Things
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Connected - Internet of Things
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VISIE
Internet of Things
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Customer Journey more complexVISION
Prospects Beslissing
TV spot
VriendenMobiel zoeken
Radiospot Social
network Social network Tablet
zoeken
PC zoeken
WinkelFamilie
Touch Tell Sell
© OrangeValley
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Automatisering - Henn-na hotel, Japan
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VISIE
Henn-na hotel, Japan
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Marketing automation
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VISION
Google AdWords Enhanced campaigns
Google AdWords Dynamic Search Ads
Programmatic buying
Real time bidding Dynamic retargeting
Etc.
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SEOINTRODUCTIE
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SEOINTRODUCTIE
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SEOINTRODUCTIE
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SEOINTRODUCTIE
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SEO waarom?INTRODUCTIE
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Why SEO?INTRODUCTION
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SEO TrendsSEO TRENDS 2016
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SEO TrendsSEO TRENDS 2016
Mobile - World has changed to ‘mobile first’
Marketing - SEO has become marketing. Content marketing.
Techniek - Technical know-how increasingly important
Google - Google is your competitor competitor
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Visie - Wat we zien gebeuren
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VISIE
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Visie - Wat we zien gebeuren
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“OrangeValley voorziet dat, in een wereld met een steeds grotere hoeveelheid informatie, ieder individu snel en eenvoudig een relevant aanbod verwacht,
onafhankelijk van tijd, locatie en medium.”
VISIE
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Visie - Wat we zien gebeuren
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“OrangeValley voorziet dat, in een wereld met een steeds grotere hoeveelheid informatie, ieder individu snel en eenvoudig een relevant aanbod verwacht,
onafhankelijk van tijd, locatie en medium.”
VISIE
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Visie - Wat we zien gebeuren
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“OrangeValley voorziet dat, in een wereld met een steeds grotere hoeveelheid informatie, ieder individu snel en eenvoudig een relevant aanbod verwacht,
onafhankelijk van tijd, locatie en medium.”
VISIE
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Mobile = apps1. MOBILE
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AppsSEO TRENDS 2016
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App Indexing1. MOBILE
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User behavior in Apps1. MOBILE
“…when an app utilizes this new API, Google is able to gather additional engagement data from that app to help
determine how useful the app is to users.”
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Mobile-friendly ranking boost1. MOBILE
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Paniek1. MOBILE
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“Mobilegeddon”1. MOBILE
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“Mobilegeddon”1. MOBILE
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“Mobilegeddon”SEO TRENDS 2016
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Mobile-friendly1. MOBILE
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Shhht… my site isn’t mobile-friendly ;) 1. MOBILE
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Mobile-friendly1. MOBILE
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Mobile-friendly1. MOBILE
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2. MarketingSEO TRENDS 2016
SEO Traditional
Driven by keywords & links
Content mostly text
Focus on search engine algorithms
SEO Nowadays
Driven by target audiences / people
Content more than text (video, images)
Focus on user experience
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2. MarketingSEO TRENDS 2016
tekst
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Meta keywords…iemand?2. MARKETING
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Meta keywords…iemand?2. MARKETING
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2. MarketingSEO TRENDS 2016
tekst
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Google guidelines (links)2. MARKETING
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Google algorithms2. MARKETING
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Google Hummingbird2. MARKETING
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Before - Google Hummingbird2. MARKETING
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After - Google Hummingbird2. MARKETING
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3. Techniek2. MARKETING
tekst
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3. Technical know-howSEO TRENDS 2016
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Site performance (load time)3. TECHNICAL KNOW-HOW
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Structured Data3. TECHNICAL KNOW-HOW
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JavaScript frameworks3. TECHNICAL KNOW-HOW
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4. GoogleSEO TRENDS 2016
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Van zoek- naar antwoordmachine4. GOOGLE
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Search engine. Searching…4. GOOGLE
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Van zoek- naar antwoordmachine4. GOOGLE
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Answer machine4. GOOGLE
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Answer machine4. GOOGLE
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Answer machine4. GOOGLE
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Answer machine4. GOOGLE
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Answer machine4. GOOGLE
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Google Now4. GOOGLE
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More ads4. GOOGLE
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Eyetracking4. GOOGLE
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Less SEO data4. GOOGLE
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Google’s strategy4. GOOGLE
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SEO best practiceSEO AANPAK
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“OrangeValley voorziet dat, in een wereld met een steeds grotere hoeveelheid informatie, ieder individu snel en eenvoudig een relevant aanbod verwacht, onafhankelijk van tijd, locatie en medium.”
3 pillarsSEO APPROACH
Found on relevant keywords by your target audience
ContentArchitecture Authority
On page Off page