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Brian Burke
Research Vice PresidentTwitter: @brian__burke
GAMIFY: The Future of Gamification
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
The Challenge is that We Day is Just One Day
2
“Our dream is to take that spirit and connect on a daily basis with that energy 365 days a year.”
Craig Kielburger
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
• Weight Watchers and Boy & Girl Scouts have used gamification for a long time!
• Scale — Digital interactions can connect to audiences of any size.
• Time — Digital interactions are asynchronous.
• Distance — Thanks to the Internet, digital interactions are available anywhere.
• Connectedness — With social networking, friends are always nearby.
• Cost — Digital interactions are much lower cost than face-to-face models.
What's New About Gamification?
Digital Engagement
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Business Enables Entirely New Business Designs
4
Weight Watchers WTW• 17% Decline• 14% Meeting Rev.
• 19% Decline• CEO Resigns
• 20% Decline• Dividend Cut
• 28% Decline• Wearables Blamed
Weight Watchers (1963) MyFitnessPal (2005)
Members 1 Million+ 50 Million
Employees 56,000 ~ 75
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Business
The creation of new business designs by blurring the digital and physical worlds
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Future Disruptions + Gamification
Imagine a World Where:• Atoms behave like bits• Machines are smarter
than people• Everything is
connected• Motivation is delivered
digitally
Smart Advisors
Internet of Things
Mobile Robots
SensorsAutonomous Vehicles
3D Printing
Augmented Reality
Virtual Personal
Assistants
Big Data Gamification
Drones
Gesture Control
MOOCs
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 7
Samantha - Virtual Personal Assistant• Time Management
• Personal Chores
• Travel & Accommodation
• Correspondence
• Background Research
• Interacts with
• Clients & Collegues
• Friends & Family Members
• Virtual Physiotherapist
• Virtual Personal Trainer
• Virtual Career Coach
LifeWork
Daily Goal
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 8
Heart Rate: 142
Time: 00:22:27
Distance: 3.13 Miles
John is 20 yards ahead
John
Halfway point,looking good!
Physical and DigitalWorlds Become Blurred
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 9
Eliminating Barriersof Cost, Time and Distance
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Motivate the Crowd
Public Policy
ScientificResearch
Innovation
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommendations
Imagine a future where the physical and digital worlds become blurred
Understand the impact of emerging disruptive technologies
Analyse the opportunities offered by evolving social and economic trends
Unleash the power of gamification to digitally engage and motivate the masses