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© Virgin Pulse 2016. All Rights Reserved.
HABIT-BUILDING INNOVATIONS WITH APPLE WATCH AND MOBILEPresenter: Trenholm Ninestein, Senior Product Manager
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Our History with Apple Watch
5 Step Behavior Change Model
Future Innovations with Apple Watch
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September 9, 2014
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September 9, 2014
“an extremely precise and customizable timepiece”
“an intimate way to connect and communicate”
“a comprehensive health and fitness companion”
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September 9, 2014
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April 24, 2015
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April 24, 2015
85%of Apple Watch owners said the Apple Watch had contributed to better health
Source
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April 24, 2015
said they had lost weight with the help of the smartwatch
Source
27%
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April 24, 2015
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April 29, 2015
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April 29, 2015Source
most commonly named wearable enterprises are interested in
#1
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April 29, 2015
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August 25, 2015
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August 25, 2015
Apple Watch steps processed on Virgin Pulse platform
6 billion
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August 25, 2015
higher engagement levels for users syncing steps with the Apple Watch
33%
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August 25, 2015
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March 28, 2016
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behavior change model5 step
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Apple Watch and Habits
@tmn2
#ThriveSum16
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Apple Watch and Habits
@tmn2
#ThriveSum16
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Apple Watch and Habits
@tmn2
#ThriveSum16
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Match Users to the Right Behavior
Make it Easy Trigger It
Celebrate and Reward Success
Practice and Revise
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Match Users to the Right Behavior
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Make it Easy
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Trigger it so they take Action
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Actionable Notification
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Celebrate and Reward Success
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Practice and Revise
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“The combination of the Virgin Pulse mobile app and Apple Watch keeps me motivated to get moving.
I have a really expensive watch that I don't wear anymore.”
- Amy
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Activity Data
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Communication
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Location Aware
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© Virgin Pulse 2016. All Rights Reserved.
THANK YOU!Trenholm Ninestein Senior Product Manager