Pulsed light that charms
HAIR REMOVAL • PHOTOREJUVENATION • ACNE
SOR Internacional S.A.
Table of Contents
• Definition• Scientific Grounds• Product Description• Treatments• Operation• Clinical Study• Composition and accessories• Communication tools• Competition and price• Sales pitch
SOR Internacional S.A.
NORA: Definition
NORA is the most innovative pulsed light unit onthe market, due to its new “Plug & Pulse”technology, which means lamps can bereplaced with a simple click, without the needfor technical assistance.
The high performance of this device and itslonger-lasting lamps (60,000 shots) make it themost competitive intense pulsed light option onthe market.
NORA allows us to perform 3 treatments withone single unit:
• HAIR REMOVAL• SKIN REJUVENATION• ACNE
SCIENTIFIC GROUNDS
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NORA: Scientific Grounds
How is the light absorbed?All organisms that are illuminated absorb some of the electromagneticwaves and reflect the rest. The reflected waves correspond to thecolour of the pigment in the skin's surface.
Colour Wavelength:
violet ~ 380-450 nm
blue ~ 450-495 nm
green ~ 495-570 nm
yellow ~ 570–590 nm
orange ~ 590–620 nm
red ~ 620–750 nm
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NORA: Scientific Grounds
Light absorptionProcess by which the radiation is captured by the material, when it isabsorbed it can be re-emitted or converted into another type ofenergy: electricity, mechanical vibration... or heat
White
ºC
Photothermal effect
Black
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NORA: Scientific Grounds
Photothermal effect on the skin
Repair actionDestructive action
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NORA: Scientific Grounds
What it is the selective photothermal effect?This is the selective heating by means of light absorption, causingdamage or destruction to the target tissue and minimising the damageto the surrounding tissue.
Chromophore: Molecule or compound capable of absorbing energy from a photon
T.R.T. (thermal relaxation time):This is the time required for an object to coolto 50% of its temperature after exposure to anintense light or laser light beam.
Example:• Hair T.R.T.: 20 – 60 ms.• Skin T.R.T.: 8 – 10 ms.
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NORA: Scientific Grounds
What does it do to the chromophore of the targettissue?
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NORA: Scientific Grounds
How is this achieved from the T.R.T.?Variable Pulse Technology:
This is the emission of variouspulses of light in one singleshot, to make use of thescientific properties of theT.R.T., resulting in the heatingof the tissue to be treatedwhile keeping the surroundingskin cool.
Safety temperatureTe
mp
era
ture
Time
1st
Pulse
2nd
Pulse
3st
Pulse
Hair Skin
PRODUCT DESCRIPTION
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NORA: Product description
Plug & Pulse TechnologyThis innovative technology means our customers willbe able to replace lamps without the need fortechnical assistance, thus avoiding:
• Having the machine out of action duringthe process of changing the lamp.
• Extra technical assistance expenses.
This technology allows you to switch treatments witha single click. Simple change the cartridgeintended for each treatment.
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NORA: Product description
Plug & Pulse Technology VS interchangeable filters
Flash lamp
Filter location
Quartz wedge
Filter
Interchangeable filter system
Air gap
Air gap
Flash lamp
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NORA: Product description
Plug & Pulse Technology VS interchangeable filters
Flash lamp
Quartz wedge
Plug & Pulse Technology
H2O Gap
Flash lamp
Vapour deposition interferential filter
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NORA: Product description
60,000 shots guaranteed – Simmer:What is it?
The simmer is a source of current that keeps the lamp on.
Lamp at rest Trigger Simmer
Xe
Is =
250
mA
Id =
300
A
Shot
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NORA: Product description
60,000 shots guaranteed – Simmer:What is it for?
Lower thermal variation
Simmer Shot
Longer lamp life
Current channel created
Lower variability between shots
Less deterioration of the lamp electrodes
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NORA: Product description
60,000 shots guaranteed - Current control
Time (ms)
Cur
rent
(A)
Time (ms)
Cur
rent
(A)
Conventional IPL NORA Sorisa
•High spectral dispersion•Very inaccurate light dose•High thermal stress on the lamp
•Reduced spectral dispersion•Very accurate light dose•Reduced thermal stress
Emission spectrum of a lamp throughout a shot with voltage
control
Emission spectrum of a lamp throughout a shot with current
control
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NORA: Product description
60,000 shots guaranteedCooling system with H2O
In NORA the process for changingthe cooling circuit water has beensimplified. This avoids the need forintervention by technical assistance.
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SORISA’S Premises
Bumper (soft materials)
Ergonomic
Compact column
Autonomous equipment
•Autonomus equipment:- Tool caddy- Work tray
•Ergonomic equipment:- Touch screen- Inclinations and correct height
•Robust equipment without losing the aesthetic sense:- Compact column - Perimetral bumper with soft material- Aesthetic design
NORA: Product description
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NORA‘S Characteristics
Bumper (soft materials)
Ergonomic
CompactColumn
Autonomousequipment
Hygienic
•Autonomous equipment:- 2 lateral handles - Drawer for store cartridges and applicator (like BODYTER PREMIUM)- Work tray
•Ergonomic:- Touch screen
• Robust equipment without losing the aesthetic sense:- Compact column - Perimetral bumper with soft material- Aesthetic design
•Easy to clean:- Removable drawer-
NORA: Product description
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NORA: Descripción del Producto
Applicator Characteristics•Precise applicator-Designed to work with 2 hands-Vertical grip
Shorter applicator
Interchangeable cartridges•Shorter Applicator
-Facilitates treatment in complex areas
•Applicator with multiples grips
•Applicator with interchangeable cartridges
Multiples grips
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NORA: Product description
InterfaceWhen you switch the unit on a start screen is displayed which, after a few seconds,becomes the free treatments screen corresponding to the cartridge inserted.
1. Energy folder
2. Free treatments tab
3. Preset treatments tab
4. Service menu button
5. Help button
6. Stored treatments button
7. Cartridge change button
8. Pulse configuration folder
9. Partial shot reset button
10. Information screen for no. of shots
11. Information screen for cartridge type and lamp status
12. STOP button
13. START button
1
2 34 5 6 7
8
9
10
11
12 13
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NORA: Product description
InterfacePreset photoepilation treatments:
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NORA: Product description
InterfacePreset photorejuvenation treatments:
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NORA: Product description
InterfacePreset acne treatments:
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NORA: Product description
Variable Pulse Technology in NORA
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NORA: Product description
Variable Pulse Technology in NORA
Safety temperature
Tem
per
atu
re
Time
1st
Pulse
2nd
Pulse
3st
Pulse
Hair Skin
Hair removal:
• Phototype V• Thick, dark hair• 16 J/cm2
• 7 (50) 7 (50) 7 ms
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NORA: Product description
Variable Pulse Technology in NORA
Tem
per
atu
re
Time
1st
Pulse2nd
Pulse
Hair Skin
Hair removal:
• Phototype I or II• Fine, fair hair• 24 J/cm2
• 6 (8) 12 ms.
Safety temperature
TREATMENTS
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NORA: Treatments
Application - Photoepilation
•Hair removal is now the 3rd most popular cosmetic treatment in the world.
•More than 80% of men and women in the world between 16 and 70 years old use some form of hair removal.
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NORA: Treatments
Hair removal (610 nm)
•The light is absorbed by the hair.
•The hair is heated uniformly.
•The heat transmitted by the hair destroysthe hair follicle. The part in contact withthe papilla destroys it by heattransmission.
•The hair will fall out and the hair follicle isincapacitated and unable to producehair. ~ 80 ºC
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NORA: Treatments
Application - Photorejuvenation
•Women between 30 and 65 years are the main target for this treatment.
•20% of photorejuvenation treatments are carried out on men.
The main treatment areas are the face, hands andneck/chest area.
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Age spots and pigmentation due to exposure to the sun (530 nm)• The melanin easily absorbs the light,heating the blemish.
• The heat destroys the cell tissue insidethe pigmentation.
• The body recognises the particles aswaste and eliminates them.
• The particles that remain on the surfaceare eliminated by natural flaking.
NORA: Treatments
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Wrinkles and expression lines (530 nm)
• The light stimulates the fibroblasts togenerate collagen.
• The new collagen is synthesised in thedermis and lifts the bed of the wrinkle.
• The collagen is uniformly distributed inthe surface, improving the texture andreducing the size of the pores.
NORA: Treatments
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NORA: Treatments
Application - acne
•Acne is the most common skin disorder and affects, or has affected at some point, more than 80% of the world's population.
•It generally appears on theface, neck, back, chest andshoulders.
•It mainly occurs duringadolescence.
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Acne (410 – 610 nm)
•Production of a molecular variation ofoxygen, toxic to the bacterium P. Acnes
NORA: Treatments
• The exclusive filter designed for this treatment(410 – 610 nm) generates a light beam thattriggers two processes:
• Anti-inflammatory and regenerativeeffect (collagen)
•The pore is freed of dead cells and theinflammation disappears gradually.
•The pore is unblocked and the skin is leftsmoother thanks to the collagen created.
OPERATION
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NORA: Operation
Changing the cartridgeThe unit software guides you through the cartridge changeprocess.
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NORA: Operation
Using the cartridge change tool, press first in hole 1 and then in hole 2until you hear the respective clicks of the cartridge being released.
Changing the cartridge
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NORA: Operation
Loading a programme
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NORA: Operation
Saving a programme
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NORA: Operation
Configuration
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NORA: Operation
Changing the water
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NORA: Operation
Changing the water
COMPOSITION AND ACCESSORIES
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NORA: Composition and Accessories
NORA (Ref. 1722)
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NORA: Composition and Accessories
Accessories included with the appliance
Optional Accessories
CLINICAL STUDY
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NORA: Clinical Study
SAMPLEIt was carried out on patients aged from 24 to 57 years. The treatments carried out were:
• Photoepilation• Blemishes• Acne
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NORA: Clinical Study
VERIFICATION METHOD
• Digital photographs
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NORA: Clinical Study
A 34-year old man
1 sessions22 J/cm2
10(10)10 ms
1 session 3 weeks later
Dark, fine hair, phototype III
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NORA: Clinical Study
A 32-year old woman
3 sessions
24 J/cm2
12(5)12 ms
Fine, dark hair, phototype III
The untreated area has been circled in yellow as a reference or control. The photo was taken one and a half months after the third session.
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NORA: Clinical Study
Immediately post-treatment
22 J/cm2
10 (10) 10 ms.
Dark, fine hair, phototype III
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NORA: Clinical Study
A 57-year old man
1 session
32 J/cm2 (Filter 530 nm)
12(5)12 ms (double shot)
Elimination of hyperpigmentation.Picture taken 2 weeks after the session.
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NORA: Clinical Study
A 28-year old woman
12 sessions (1-2/week)
12-14 J/cm² (Filter 410 + BlueCare)
5(7)5(7)5 ms
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NORA: Clinical Study
A 28-year old woman
12 sessions (1-2/week)
12-14 J/cm² (Filter 410 + BlueCare)
5(7)5(7)5 ms
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NORA: Clinical Study
A 28-year old woman
12 sessions (1-2/week)
12-14 J/cm² (Filter 410 + BlueCare)
5(7)5(7)5 ms
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NORA: Clinical Study
A 38-year old man1 sessions 23 J/cm2
10 (15) 25 ms.3 weeks laterDark, thick hair, phototype IVThe area treated is marked in yellow and area shaved but not treated in green.
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NORA: Clinical Study
A 33-year old woman2 sessions 16 - 18 J/cm2
7 (50) 7 (50) 7 msDark, thick hair, phototype VPerifollicular oedema post-treatment.
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NORA: Clinical Study
• The results of the preliminary study confirm that• NORA is highly effective for:
• Photoepilation• Anti-aging• Acne
• The individualised parameterisation of each pulse means the treatment energy can be reduced without diminishing its efficacy.
• The reduced treatment energy makes sessions with NORA safer and less likely to cause side effects.
• Their parameterisation means even phototype IV can be treated safely.
CONCLUSIONS
COMMUNICATIONTOOLS
• BROCHURE• FLYER• ROLL-UP• HANDBOOK• ADVERTISING
ÍNDICE
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SPANISH
BROCHURE
FRENCH
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ENGLISH
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BROCHURE
BROCHURE
SOR Internacional S.A.BROCHURE
FLYER SPANISH
FLYER SPANISH FRENCH
FLYER SPANISHENGLISH FRENCH
FLYER
SOR Internacional S.A.FLYER
FLYER
SOR Internacional S.A.ROLL-UP
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PUBL
ICID
AD
INDI
VIDU
AL
HANDBOOK
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PUBL
ICID
AD
INDI
VIDU
AL
HANDBOOK
FRENCH
SPANISH
ENGLISH
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PUBL
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INDI
VIDU
AL
HANDBOOK
SOR Internacional S.A.ADVERSTISING SPANISH
SOR Internacional S.A.PUBLICIDAD SPANISH
SALES ARGUMENT
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NORA: Sales argument
Exclusive Plug & PulseTM Technology:
• Lamp change with no need for technical assistance• Treatment change with a single click• Automatic detection of the treatment
Longer-lasting, more efficient lamps:
• 60,000 shots guaranteed• Stable light energy for the full lifetime of the lamp
High profitability: • The best price per shot (less than 1 euro cent).
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NORA: Sales argument
3 treatments in one single unit: • Photoepilation• Photorejuvenation• Acne (optional)
Variable Pulse Technology:• A wide range of phototypes can be treated (from I to V)• All types of hair (thickness, colour and follicle depth)
User interface:
• 10.4’’ touchscreen (with wide viewing angle)• Preset programmes• 100 programme storage capacity
Compact and versatile design
Shall we give it a try?